This is a repository copy of The Opening Ceremony: Immaterial Regulation and the Imaginary Architectures of Pleasure. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/89312/ Version: Accepted Version Article: Walker, S.J. (2015) The Opening Ceremony: Immaterial Regulation and the Imaginary Architectures of Pleasure. Architecture and Culture, 3 (3). pp. 355-373. ISSN 2050-7828 https://doi.org/10.1080/20507828.2015.1082057 Reuse Unless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version - refer to the White Rose Research Online record for this item. 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