Table Of Content

THE FIRSTE NGLISH TRANSLATIONO F THE REVOLUTIONARY1 928D OCUMENT TRANSLATEDF ROM THE GERMAN BY RUARI McLEAN INTRODUCTIONB Y ROBIN KINROSS WITH A NEW FOREWORD BY RICHARD HENDEL JANT SCHICHOLD THE NEW TYPOGRAPHY THE NEW TYPOGRAPHY WEIMAR AND NOW :G ERMA N CULTURAL CRITICISM Martin Jay Aanntdo nK aes, GeneErdailt ors 1.H eritaogfeO urTi mes,b yE rnsBtl och 2.T heN ietzscLheeg aciyn G ermany7,8 90-799b0y,S teveEn.A schheim 3. TheW eimarR epublSiocu rceboeokdi,t ebdy A ntoKna esM.a triJnay , andE dwardD imenbderg 4. BatteroifeL si fOe:n t heH istoorfyT hingasn dT heiPre rceptiino n ModernibtyyC ,h irsotphA sendofr 5. ProfaInleml iunatioWnal:t erB enajmina nd_t heP ariosf S urrealist Revoluuobny,M argeatrC ohen 6.H ollywoionBd e rliAnm:e ricaCni nemaan dW eimarG ermanyb,yT homas J.S aunedrs 7.W alterB enajminA:n AesthetoifRc e demptiobny,R ichda Wrolin 8.T heN ew TypograpbhyyJ ,a nTs chichotlrdna,s lteadb yR uairM clean JAN TSCHICHOLD THEN EW TYPOGRAPHY A HANDBOOK FOR MODERN DESIGNERS Translatedb yR uariM cLean WITH AN INTRODUCTIONB Y ROBIN KINROSS UNIVERSITYO F CALIFORNIAP RESS BERKELEY LOSA NGELES LONDON The publishegrr atefullayc knowledgesr eceipt of I a translatigorna ntf rom InterN ationes. Publ1she1dn 1987a s D1en euTey pograph1e E1Hna ndbfuucZrhe 1rgeSmcahsasf fende. by Br�nkmai1&n Bose.B erl1n Un1vers1otfyC al1forPnr1eas s Berkeleayn d LosA ngelesC.a l1forn1a Un,vers1otfyC a l,forPnr'eas s LondonE.n gland Copyr�gh;';t 1 995 bTyh e Regentosf theU n,vers,otfyC al1forn'a L1braroyfC ongresCsa talog,ng-.n PubllcatlDoant a Tsch1cholJda.n .1 902-1974 [NeueT ypograph1Een.g l1sh] Then ew typograph:ya handbookf orm odernd es1gnerIs J an Tsch1cho.lt dr anslatbeyd R uar1M clean.w 1tha n 1ntroductb1yo n Rob1nK 1nross p em - (We1maarn d now · 8) Includebs1 bllograph1cal re(fpe.r)e nces ISBN0 -520-07146(-a8l kp aper) 1.P r�nt1ng2.. Graph1dce s1gn I.T 1t1e II.S er,es Z116 T7513 1995 686.2'2-dc20 94-20788 CIP Pr1nte1dn thUen 1teSdt ateosf A mer1ca 7 4 1 CONTENTS Translator's Foreword RuairM clean •• Introductiotno thEen glish-LanguagEed ition RobiKnin orss •• THE NEW TYPOGRAPHY JanTs chihcodl 1 TRANSLATOR'S FOREWORD RUARIM cLEAN JanT schichoflrids'btso o,kD ien eueT ypograpwhiaesp, ublisihnBe edlr in in1 928.I ts design wya sst rantiolntgw ,io tnihlt fsam ousfo rntispoife ce sodl bilacfakc intgh tei tblueta, l os extermeleyl engtai,n a sotfb laclnkie n casbeol ckeidns liv.eT rhisw ass iyxe arastf erD .B .U pdiek'Psr intiTnygp es wasp ublisihnte hde U niteStda tetsw,oy easr beforeS tnaelyM orison's atric"lFiesr tP rnicipolfeT syp ogarpyh"a ppeeadri nT heF leur7o,na ndt hree yearbsef oreE rci GilEls'ssao yn T ypograpIhtwy a.s o utof p ribnyt1 391a nd remainoeudot fp rifnortf ityf-syiexa rusn.t ilB ritnhmkea n&n Bosfeac sim ilree proifn1 t98 7. Tschichwoalsdr eocginzebdy a fewp eopilneB raiitann dt heU SAb efore 1399.A smalelxi hbtiioonf h iwso rk whaesl idn tLhoned ono ffcieo fa forwadr-oloiknpgr nitePre,r cyL undH umpihersb.et ween2 7 Novembearn d 14D ecember1 395 (porbayb latt hes ugegsotnio fE dwardM cKnight Kauffe)r;a na tricolneh iwso rk Rboyb et Hrarlianpgp eeadri nP rintiinng Januya 1r396;a nd 1i39n7 Tschichhomilsde lrfe aad p ape"rA N ew Ap proatcohT ypogarpyh"t ot hDeo ublCero wnC luibn L ondo.nT he desiogfn them enufo rt hadti nneorw esdhh owl tilteT schicholidda'essa, n dt hosoef them odenr movemengte naelryl,w ereu ndsetrooidn B riitnaa tt hatti m.e Hec onntuietdo b es upptoerdb yL undH umpihersf,orw homh ed esigned thefri m'lste treheaidnu, s ef rmo 1396 to1 498,a ndt he1 398e ditoifot nh e PenrosAen nual. InM acrh1 497 Tschichcoalmde t oE nglantdoo vearhutlh et ypogarpyh of thef ast-rgownigp apbearcpku blisPheegnru iBno osk (ofundedi n1 395) wheer hes tayfeordt hree ryseB.au ti tw asn otu nt1i69l7 t haatn yb oookf hiasp peeadri nE nglitsrhna sla.tT ihiosnw ash issi txhb oo,kT ypographische Gestaltuonrigg,i yn paulbllhiesdi nB aseiln1 395 andn owa ppearuinndge r thet itolfeA s ymmetrTiycp ograpIhtyh .a db eetnr naslteadb y tphree sent writien1r 495,b utr emainweidt hoau ptu blisuhnteiCrlo ope&r B eattyt,h e Toronttoyp esteterssp,o nseodir tf or dsitbruitiionnt heU SA byR enihold andi nB raiitbny F aber& Fabe.r Int hes amey ear1,69 7,T schichoalsedkd me to trnaslteaD ien eue TypograpHhiee .p lnaendi ta sa seocndr,ev iseedd it.iH oeng avmee a copy oft het exwti tnhu meorusc orreicotnesd.i tioarrle sviionasn.dd elteionosf matetrh ec onsieddet rob en ol ongreerel vnato r now oduatt e:fo ofr examplteh ee ntisreetco ino ns tnadadrziaotniw ast akeonu .t Its houbled rememberedt haitna speechm adet ot heTy peD irectoCrlsu obf N ew York in1 599 (latpernrit eidn P rinutn detrh et it"lQueo uqsueT andem. ".),h e ix sai"dW:h aItd ot odaiysn oti nt hel inoefm yo ftenm entionbeodo Dki e neuTeyp ographisei,n cIa em t hem osste vecrrei tofit ch eyo ungT schichold of1 925-8.A Chisneep roversba y'sI hnas tet hee rise rr.o'Sr om anyt hings int haptr imaeerr e rornoeusb,e caumsyee xperiewnacste o os ma.l"l It arnstleadt heg reateprat r ofD ien eueT ypograpihcnioer proantgia ltlh e reivsiobnusta, g ainnop ubslheirc oulbdef ound.W henT schichdoilded i n 1794.I p alcetdh ed ratf of mtyar nsaltioinn t heS tB ridePr nitnigL birayr in London weh ietcr oulbdec onslutebdy yaonnew how ishtedor eaid.t Nowt heU nivresyi toCfa ilofrniPar eshsa se naebdlt heb ookto a ppeaatr latsi nE nglisbhu,ti na new trnaslatmiaodnee xactflrmyo t heo riginteaxtl. Iti st heerfroet reataesad t exotf h itsoircailm oprtancer atehrt hatnh el at estp ubilcaotnoi fT schichotlhdo'uhstg .s Altlh es elfr-iictcaclom metnsw rittbeynT s hcichoolnhd irse sveidp roosf aer prnitebde loawn,d t woo fh iosri ginpaalg easre reporduceTdhe. o rig inapla ssagoefts e xwte er tsot nadu nlateedr.I t wasf ensaoitb tloes how heer thec utasn do tehrc orreocntsiw,h icahl thonuughm eorusw eren oto f seriotuesxa tlui mptoanrce.I nt hes econedd itiwohni cThsc hichohladd planntehdee, r wouldc etraiyn hlaveb eent ypgoraphicchaalne gs: para graphwse er tob ei nednte,d andb ooka ndm agazitniet lietlsaii czeid,n accdoarncew itmho denr pracctei.I nedntepda argarphhsa ven ot beienn torduecdi nt hep resetnartn slatainodtn h,e i ltlruiasotnsso,m eo fw hich Tschichiotnledn detodc hangoero mita,er unlateedr. Tschichotledxw'tas s e poch-kmniagw henfr isptu blids.Ih tefsun damtealn tentesa er stlialb suotlevlayl i:t dheb ooiks waesl wlo trhr eaidntgo daays ite vrew a.s Forh elpimnega t v ariotuism ewsi tmhy tarnsaltiIom nu ste xpremsys g rat itduef irtsott hel taeH anUsn gearn,d l atteorH anDsi eteRre icth,e rJost HochuRloib,i Knin ross, andm yC aloirfnicaonp ye ditoNric holGaoso hdu.e Buta nyg riveouse rrormsu st bem y own. Aprli1 993 ISLEO FM ULL X