THE NEW NORMAL OF WORKING LIVES Critical Studies in Contemporary Work and Employment Edited by Stephanie Taylor and Susan Luckman Dynamics of Virtual Work Series Editors Ursula Huws De Havilland Campus Hertfordshire Business School Hatfeld, United Kingdom Rosalind Gill Department of Sociology City University London London, United Kingdom Technological change has transformed where people work, when and how. Digitisation of information has altered labour processes out of all recognition whilst telecommunications have enabled jobs to be relocated globally. ICTs have also enabled the creation of entirely new types of ‘digital’ or ‘virtual’ labour, both paid and unpaid, shifting the borderline between ‘play’ and ‘work’ and creating new types of unpaid labour co nnected with the consumption and co-creation of goods and services. Tis afects private life as well as transforming the nature of work and people experience the impacts diferently depending on their gender, their age, where they live and what work they do. Aspects of these changes have been studied separately by many diferent academic experts however up till now a cohesive overarching analytical framework has been lacking. Drawing on a major, high-profle COST Action (European Cooperation in Science and Technology) Dynamics of Virtual Work, this series will bring together leading international experts from a wide range of d isciplines including political economy, labour sociology, economic geography, communications studies, technology, gender studies, social psychology, organisation studies, industrial relations and development studies to explore the transformation of work and labour in the Internet Age. Te series will allow researchers to speak across disciplinary b oundaries, national borders, theoretical and political vocabularies, and diferent languages to understand and make sense of contemporary t ransformations in work and social life more broadly. Te book series will build on and extend this, ofering a new, important and intellectually exciting intervention into debates about work and labour, social theory, digital culture, gender, class, globalisation and economic, social and political change. More information about this series at http://www.palgrave.com/series/14954 Stephanie Taylor • Susan Luckman Editors The New Normal of Working Lives Critical Studies in Contemporary Work and Employment Editors Stephanie Taylor Susan Luckman School of Psychology, Faculty of Hawke EU Centre for Mobilities, Arts and Social Sciences Migrations and Cultural Transformations Te Open University University of South Australia Milton Keynes Adelaide, South Australia, Australia United Kingdom Dynamics of Virtual Work ISBN 978-3 -3 19-66037-0 ISBN 978-3-319-66038-7 (eBook) DOI 10.1007/978-3-319-66038-7 Library of Congress Control Number: 2017955819 © Te Editor(s) (if applicable) and Te Author(s) 2018 Tis work is subject to copyright. 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Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Te publisher remains neutral with regard to jurisdictional claims in published maps and institutional afliations. Cover credit: © Georgijevic/Getty Printed on acid-free paper Tis Palgrave Macmillan imprint is published by Springer Nature Te registered company is Springer International Publishing AG Te registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Contents Collection Introduction: The ‘New Normal’ of Working Lives 1 Stephanie Taylor and Susan Luckman Part I Creative Working 17 Online Selling and the Growth of Home-Based Craft Micro-enterprise: The ‘New Normal’ of Women’s Self-(under)Employment 19 Susan Luckman and Jane Andrew Hope Labour Revisited: Post-socialist Creative Workers and Their Methods of Hope 41 Ana Alacovska From Visual Discipline to Love-Work: The Feminising of Photographic Expertise in the Age of Social Media 65 Karen Cross Creative Labour, Before and After ‘Going Freelance’: Contextual Factors and Coalition-Building Practices 87 Frederick Harry Pitts v vi Contents Searching, Sorting, and Managing Glut: Media Software Inscription Strategies for ‘Being Creative’ 109 Frédérik Lesage Part II Digital Working Lives 127 Negotiating the Intimate and the Professional in Mom Blogging 129 Katariina Mäkinen Vlogging Careers: Everyday Expertise, Collaboration and Authenticity 147 Daniel Ashton and Karen Patel From Presence to Multipresence: Mobile Knowledge Workers’ Densified Hours 171 Johanna Koroma and Matti Vartiainen Affectual Demands and the Creative Worker: Experiencing Selves and Emotions in the Creative Organisation 201 Iva Josefsson Coworking(s) in the Plural: Coworking Spaces and New Ways of Managing 219 Silvia Ivaldi, Ivana Pais, and Giuseppe Scaratti Part III Transitions and Transformations 243 ‘Investment in Me’: Uncertain Futures and Debt in the Intern Economy 245 Kori Allan Letting Them Get Close: Entrepreneurial Work and the New Normal 265 Hanna-Mari Ikonen Conten ts vii Self-Employment in Elderly Care: A Way to Self-Fulfilment or Self-Exploitation for Professionals? 285 Elin Vadelius Creating Alternative Solutions for Work: Experiences of Women Managers and Lawyers in Poland and the USA 309 Ingrid Biese and Marta Choroszewicz Beyond Work? New Expectations and Aspirations 327 Stephanie Taylor Index 347 List of Figures Fig. 1 Established maker interviewees’ income from creative practice 23 Fig. 2 Established makers currently receiving fnancial support from partner or family 31 Fig. 3 Established makers supplementing income with other paid work 33 Fig. 1 Diferent types of communication and collaboration events in mobile multilocational work 193 ix Collection Introduction: The ‘New Normal’ of Working Lives Stephanie Taylor and Susan Luckman I ntroduction Lauren Berlant (2011) has written of the need to understand the problem of living contemporary lives, including the ‘new normal’ and ‘new ordi- nary’ (p. 261). Tis critical international and interdisciplinary collection investigates the new normal of work and employment by examining the viewpoints and experience of the workers themselves, and the privilege or disadvantage they experience. Te book includes contributions from aca- demics in 7 countries, presenting research conducted in 11 national con- texts and also the ‘between’ spaces of online communications and mobile working. Te 15 chapters in the body of the collection look in detail at new work and work activities in a range of occupations and locations in S. Taylor (*) School of Psychology, Faculty of Arts and Social Sciences, Te Open University, Milton Keynes, UK S. Luckman Hawke EU Centre for Mobilities, Migrations and Cultural Transformations, University of South Australia, Adelaide, South Australia, Australia © Te Author(s) 2018 1 S. Taylor, S. Luckman (eds.), Te New Normal of Working Lives, Dynamics of Virtual Work, DOI 10.1007/978-3-319-66038-7_1