THE NEW ENTREPRENEURS A series from Wesleyan University Press Edited by Jeanine Basinger The wesleyan film series takes a back-to-basics approach to the art of cinema. Books in the series deal with the formal, the historical, and the cultural—putting a premium on visual analysis, close readings, and an understanding of the history of Hollywood and international cinema, both artistically and industrially. The volumes are rigorous, critical, and accessible both to academics and to lay readers with a serious interest in fi lm. Series editor Jeanine Basinger, Corwin-Fuller Professor of Film Studies at Wesleyan University, as well as Curator and Founder of the Wesleyan Cinema Archives, is the author of such landmark books as The World War II Combat Film: Anatomy of a Genre; A Woman’s View: How Hollywood Spoke to Women, 1930–1960; Silent Stars; and The Star Machine. Anthony Mann The New Entrepreneurs New and Expanded Edition An Institutional History of by Jeanine Basinger Television Anthology Writers by Jon Kraszewski It’s the Pictures That Got Small Hollywood Film Stars on 1950s Action Speaks Louder Television Violence, Spectacle, and the by Christine Becker American Action Movie Revised and Expanded Edition The South Korean Film Renaissance by Eric Lichtenfeld Local Hitmakers, Global Provocateurs by Jinhee Choi Hollywood Ambitions Celebrity in the Movie Age The Films of Samuel Fuller by Marsha Orgeron If You Die, I’ll Kill You! by Lisa Dombrowski A Splurch in the Kisser The Movies of Blake Edwards Physical Evidence by Sam Wasson Selected Film Criticism by Kent Jones (cid:73)(cid:61)(cid:58)(cid:21)(cid:67)(cid:58)(cid:76)(cid:21)(cid:58)(cid:67)(cid:73)(cid:71)(cid:58)(cid:69)(cid:71)(cid:58)(cid:67)(cid:58)(cid:74)(cid:71)(cid:72)(cid:47) (cid:84)(cid:84)(cid:84)(cid:21)(cid:84)(cid:84)(cid:84)(cid:21)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84)(cid:84) (cid:54)(cid:67)(cid:21)(cid:62)(cid:67)(cid:72)(cid:73)(cid:62)(cid:73)(cid:74)(cid:73)(cid:62)(cid:68)(cid:67)(cid:54)(cid:65)(cid:21)(cid:61)(cid:62)(cid:72)(cid:73)(cid:68)(cid:71)(cid:78) (cid:68)(cid:59)(cid:21)(cid:73)(cid:58)(cid:65)(cid:58)(cid:75)(cid:62)(cid:72)(cid:62)(cid:68)(cid:67)(cid:21)(cid:54)(cid:67)(cid:73)(cid:61)(cid:68)(cid:65)(cid:68)(cid:60)(cid:78) (cid:76)(cid:71)(cid:62)(cid:73)(cid:58)(cid:71)(cid:72) The image placed here in the print version has been intentionally omitted (cid:63)(cid:68)(cid:67)(cid:21)(cid:64)(cid:71)(cid:54)(cid:72)(cid:79)(cid:58)(cid:76)(cid:72)(cid:64)(cid:62) wesleyan university press Middletown, Connecticut Wesleyan University Press Middletown CT 06459 www.wesleyan.edu/wespress © 2010 by Jon Kraszewski All rights reserved Manufactured in the United States of America Portions of the introduction and chapter 2 originally appeared in “Adapting Scripts in the 1950s: The Economic and Political Incentives for Television Anthology Writers,” Journal of Film and Video 58.3 (Fall 2006): 3–21. They are reprinted here with permission from the University of Illinois Press. Portions of chapters 1 and 3 originally appeared in “Authorship and Adaptation: The Public Personas of Television Anthology Writers,” Quarterly Review of Film and Video 25.4 (2008): 271–85. They are reprinted here with permission from Taylor & Francis. Finally, portions of chapter 5 originally appeared in “Do Not Go Gentle into That Twilight: Rod Serling’s Challenge to 1960s’ Television Production,” New Review of Film and Television Studies 6.3 (2008): 343–64. They are also reprinted here with permission from Taylor & Francis. Wesleyan University Press is a member of the Green Press Initiative. The paper used in this book meets their minimum requirement for recycled paper. Library of Congress Cataloging-in-Publication Data Kraszewski, Jon. The new entrepreneurs : an institutional history of television anthology writers / Jon Kraszewski. p. cm. — (Wesleyan fi lm) Includes bibliographical references and index. isbn 978-0-8195-6946-2 (cloth : alk. paper) 1. Television authorship—United States. 2. Television plays, American—History and criticism. 3. Television—Production and direction—United States. 4. Television programs— Economic aspects—United States. 5. Television programs— Social aspects—United States. I. Title. pn1992.7. k73 2010' 809.2'25 0925—dc22 2009052106 5 4 3 2 1 For Barbara, Lanny, Leo, Oliver, and Sue Kraszewski This page intentionally left blank CONTENTS List of Illustrations viii Acknowledgments ix Introduction 1 chapter 1. Between the Television and Book Publishing Industries: Anthology Writers and Their Struggle for Authorial Identities 26 chapter 2. Between the Television and Theater Industries: Representations of Race in Rod Serling’s “Noon on Doomsday” 50 chapter 3. Between the Television and Motion Picture Industries: Paddy Chayefsky’s “Marty” as Art Cinema 70 chapter 4. New Strategies for Entrepreneurship: Reginald Rose, The Defenders, and the 1960s Television Industry 103 chapter 5. A New Zone of Production? Rod Serling’s Attempt to Redefi ne the Role of the Writer in the 1960s Television Industry 139 Notes 179 Bibliography 195 Index 201 ILLUSTRATIONS Reginald Rose on the set of The Defenders 4 Still of Rod Serling 16 Still of Paddy Chayefsky 20 A behind-the-scenes shot of the production of “Twelve Angry Men” 46 Paddy Chayefsky with Delbert Mann 47 Marty and Angie in the television version of “Marty” 80 The famous phone booth ending of Marty in the motion picture version 83 A scene that Paddy Chayefsky added to the fi lm version of Marty 90 A publicity still for the fi lm version of Marty 91 An advertisement for the fi lm version of Marty 97 Paddy Chayefsky on the set of the fi lm version of Marty 98 Paddy Chayefsky with his Oscar for Best Screenplay 100 An image from Reginald Rose’s “The Remarkable Incident at Carson Corners” 110 An image from Reginald Rose’s “An Almanac of Liberty” 114 Kenneth Preston with Louise Clarendon in the “Grandma tnt” episode of The Defenders 129 Kenneth Preston, liberal bachelor, in The Defenders 133 The Prestons with Jim McCleary and wife in The Defenders “Killer Instinct” episode 136 A publicity still for The Twilight Zone 150 Cayuga Productions fi lming Rod Serling’s narrations for The Twilight Zone 151 Publicity still for the “Time Enough at Last” episode of The Twilight Zone 163 Publicity still for the “A Hundred Yards Over the Rim” episode of The Twilight Zone 165 Poster for the 1983 fi lm version of The Twilight Zone 174 ACKNOWLEDGMENTS This is my fi rst book. Like many fi rst-time authors, I owe a lot to the depart- ment where I earned my PhD, the universities that have employed me in my pre-tenure years, the press that agreed to publish my book, and the friends and family who have supported me along the way. This project began because of the advice and encouragement of Christopher Anderson, my PhD advisor at Indiana University, Bloomington. His passion for archi- val research inspired me to journey across the country in search of an un- told story about anthology writers, and his discipline as a writer taught me how to be a historian. At Indiana University, I was lucky enough to work with three other gifted faculty members: Joan Hawkins, Barbara Klinger, and James Naremore. They have profoundly infl uenced the ways in which I think about media. My fellow students Jonathan Nichols-Pethick, Tonia Edwards, Chris Dumas, Jacob Smith, Claire Sisco-King, Nathan Carroll, Bob Rehak, and Jeffrey Bennett formed an ideal network for intellectual and emotional support during my days in the land of the Hoosiers. I owe special thanks to my good friend from iu, James Kendrick. Although we now live over 1,500 miles apart, he e-mails me regularly to fi nd out how my writing and my life are going. When I was at a critical crossroads with this project, unsure of the direction in which I wanted to take it, Jim helped me choose the right path. I started my time as an assistant professor with a job in the Radio-tv- Film Department at Texas Christian University. Between 2004 and 2006, the faculty members there welcomed me into their department and made me feel at home. I cannot offer enough thanks to Richard J. Allen, my de- partment chair and good friend. He enthusiastically read everything I wrote during my two years there, and he regularly attended a course that I taught on anthology writers. I would also like to thank my wonderful stu- dents in that same class. Dan Betsill, in particular, took a special interest in my work and provided valuable feedback on this project. Dan always seemed more like a colleague than a student. I am also grateful to David Whillock, Assistant Dean of the College of Communication while I was at Texas Christian University, for fi nding extra money in the college budget so that I could present papers on anthology writers at conferences outside the United States. Texas Christian University’s Research and Creative Ac-
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