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THE NEO-PRIMITIVIST TURN: CRITICAL REFLECTIONS ON ALTERITY, CULTURE, AND MODERNITY This page intentionally left blank VICTOR LI The Neo-primitivist Turn Critical Reflections on Alterity, Culture, and Modernity UNIVERSITY OF TORONTO PRESS Toronto Buffalo London www.utppublishing.com © University of Toronto Press Incorporated 2006 Toronto Buffalo London Printed in Canada ISBN 10: 0-8020-9111-3 ISBN 13: 978-0-8020-9111-6 Printed on acid-free paper Library and Archives Canada Cataloguing in Publication Li, Victor, 1952– The neo-primitivist turn : critical reflections on alterity, culture, and modernity / Victor Li. Includes bibliographical references and index. ISBN 0-8020-9111-3 1. Primitive societies. 2. Primitivism. I. Title. GN316.L52 2006 306 C2006-900655-5 University of Toronto Press acknowledges the financial assistance to its publishing program of the Canada Council for the Arts and the Ontario Arts Council. This book has been published with the help of a grant from the Canadian Federation for the Humanities and Social Sciences, through the Aid to Scholarly Publications Programme, using funds provided by the Social Sciences and Humanities Research Council of Canada. University of Toronto Press acknowledges the financial support for its publishing activities of the Government of Canada through the Book Publishing Industry Development Program (BPIDP). Contents Preface vii Acknowledgments xi 1 The Neo-primitivist Turn From the ‘Savage Slot’ to the Critique of Modernity 3 Anti-primitivist Primitivism 16 Primitivism without Primitives, or Towards Alterity, Culture, and Modernity 32 2 Alterity: Jean Baudrillard, Jean-François Lyotard, Marianna Torgovnick The Premodern Condition: Baudrillard, Lyotard, and Radical Otherness 46 Primitives Are Us: Torgovnick, the Oceanic, and the Feminine 67 3 Culture: Marshall Sahlins Sahlins, Captain Cook, and the Apotheosis of Culture 87 ‘Penseé Sauvage’ and Cultural Holism 102 Historical Change and Structural Continuity 116 How ‘Natives’ Think: Different Cultures, Different Rationalities 127 4 Modernity: Jürgen Habermas ‘Followed as if by a shadow’: Habermas’s Other Discourse of Modernity 153 vi Contents The Linguistification of the Premodern: From Myth to Modernity 168 Rationality, Loss, and the Recovery of the Premodern Other 200 Conclusion ‘Theorizing always needs a Savage’ 218 Notes 229 References 267 Index 281 Preface Knowing as we do today that there have never existed peoples un- touched by history, why do we continue to believe that such groups of people, by-passed by modern history, still exist? Why do we still believe in the idea of the primitive when the term ‘primitive’ itself has been increasingly withdrawn from circulation? Why still harp on the primitive when we have been made aware that primitive society was an invention of the modern West? These questions insistently frame the example that follows. In the summer of 2003, the Canadian newspaper the Globe and Mail featured in its book review section a photograph of ‘an Aboriginal group in Australia ... doing a traditional dance. Leaves are attached to their ankles and emu plumes adorn their headdresses.’ Exoticism visu- ally established, a brief entry under the photograph summarized the contents of the book under review: ‘As the world becomes increasingly globalized and as McDonald’s [sic] sprouts on seemingly every corner, there are still small pockets where individual cultures and ethnic groups survive. In Living Tribes, Colin Prior gives a spectacular photographic record of fifteen such peoples, from the Inuit to the Padaung of Thai- land to the Turkana of the Kenyan desert.’1 We will no doubt notice, especially in these politically enlightened times, that the word ‘primitive’ does not appear in the description. Instead, acceptable terms like ‘indi- vidual cultures,’ ‘ethnic groups,’ or ‘living tribes’ are used. But even though the denigration implied by evolutionary ranking is lifted when the word ‘primitive’ is studiously avoided, it is less easy to avoid the suspicion that ‘individual cultures’ or ‘ethnic groups’ may just be euphe- misms inasmuch as they are still employed as concepts opposed, as ‘primitive’ once was, to a globalizing modernity. In other words, termi- nological replacements for ‘primitive’ remain mere euphemisms if they viii Preface continue to function conceptually and rhetorically as endangered an- titheses to the modern West. To be sure, unlike ‘primitive,’ which is burdened by a history of derogation, the new terms are greeted positively as expressions of cul- tural resistance against the threat of a homogenizing modernity, the coming of a monocultural McWorld. But the avoidance of the word ‘primitive,’ far from signifying a complete rejection of primitivism, rep- resents instead primitivism’s transmutation into the liberal creed of multiculturalism, the preservation of cultural diversity in the age of globalization. Politically acceptable terms like ‘individual culture’ and ‘ethnic group’ may appear to oppose evolutionary narratives of primitive inferiority, but they still fall into the ‘savage slot’ that primitivism has always reserved for the Other of Euro-American modernity.2 We should also note that the ‘primitive,’ as a chronopolitical concept, is related to terms such as the ‘premodern,’ the ‘archaic,’ and ‘traditional’ or ‘tribal’ societies. These terms may have different temporal inflections than ‘primitive,’ but they are often used as equivalents of the latter, especially in their perceived common opposition to the concept of modernity. Like Orientalism, primitivism functions as a grab-bag concept into which everything that is seen as opposed to the modern West is gathered. As such, any study of primitivism (and mine is no different) must acknowl- edge that the term ‘primitive’ lacks singular definition and possesses protean, multiple identities. The ‘primitive’ is not an ontological entity; it is a relational concept that expresses various ‘modern’ needs. The story of the ‘savage slot’ and its related manifestations is well known and has been critically analysed in such notable works as Johannes Fabian’s Time and the Other, Adam Kuper’s The Invention of Primitive Society, Bernard McGrane’s Beyond Anthropology, Marianna Torgovnick’s Gone Primitive, Micaela di Leonardo’s Exotics at Home, Shelly Errington’s The Death of Authentic Primitive Art and Other Tales of Progress, Elazar Barkan and Ronald Bush’s collection Prehistories of the Future, Helen Carr’s Invent- ing the American Primitive, Sieglinde Lemke’s Primitivist Modernism, Peter Fitzpatrick’s The Mythology of Modern Law, and Nicholas Thomas’s Colonialism’s Culture.3 A new perspective can, nonetheless, be introduced to complicate this familiar story. Our awareness of the chronopolitics and geopolitics of primitivism, an awareness we owe in large part to the studies mentioned above, has not led to the disappearance of primitiv- ism but to its deeper imbrication in contemporary theoretical discourses that appear to be anti-primitivist and politically progressive.4 This book seeks to understand why primitivism keeps reappearing even after it has Preface ix been uncovered as a myth, a projection, or a construction necessary for establishing the modernity of the West. It examines the ways in which a deconstructed primitivism is replaced by ‘neo-primitivism.’ By ‘neo-primitivism’ I mean the conceptual move through which the rejection of primitivism allows it to reappear in new, more acceptable forms. Neo-primitivism is a contemporary version of primitivism in which the critical repudiation of earlier primitivist discourses paradoxically enables their re-introduction, under different names and configurations to be sure, as cultural, political, ethical, and aesthetic alternatives to Western modernity. Neo-primitivist discourses, as we will see, ignore or forget their own repeated warnings against the pitfalls of earlier forms of primitivism, thereby reproducing the very same problems they have warned us against. Neo-primitivism can thus be characterized as an anti- primitivist primitivism that simultaneously disavows and reinscribes the primitive. Neo-primitivism has become an attractive theoretical option precisely at a time when ‘primitives,’ defined as belonging to authentic, primor- dial cultures yet untouched or uncontaminated by modernity, can no longer be called upon to act as pure forms of otherness. Nevertheless, the ‘primitive,’ as the ultimate sign of alterity, still seems to serve a useful theoretical function, though it is now conceptualized as a regulative ideal rather than as an actuality. Neo-primitivism can thus be seen as a primitivism without primitives insofar as it forwards a concept of the primitive so pure that no empirical referent or actual primitive can contradict or refute it. Though neo-primitivism questions the use of terms like ‘primitive’ and ‘primitivism,’ it continues to exhibit a deep primitivist logic that lurks in displaced but related concepts like ‘alterity,’ ‘culture,’ and, surprisingly, ‘modernity.’ This book examines how neo-primitivism as an anti-primitivist primi- tivism without primitives functions as an important theoretical concept in the writings of postmodernist theorists Jean Baudrillard and Jean- François Lyotard, the literary and cultural studies scholar Marianna Torgovnick, the cultural anthropologist Marshall Sahlins, and the cham- pion of philosophical modernity Jürgen Habermas. I have chosen to study theorists and thinkers who are normally considered to be anti- primitivist in order to show the continuing power and persistence of primitivism even in works that are critical of it. I want to argue that though greater critical awareness has allowed us to put scare quotes (or to retain the trace of scare quotes even when we dispense with them) around the word ‘primitive’ to indicate its invented or culturally con-

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