When the Magic Wagon comes to town, folks get a genuine medicine show that includes a wrestling ape, fancy shooting, and a peek at the petrified body of Wild Bill Hickok himself. They also get bottles of a whiskey-laced elixir to drown their aches and pains. Old Albert drives the wagon, a rawboned youngster named Buster Fogg does the odd jobs, and "champion" trick shooter Billy Bob Daniels.