The Loot Loop: Politics of Psychology in Consumer Society PDF
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THE LOOT LOOP THE LOOT LOOP Politics of Psychology in Consumer Society ADNAN SELIMOVIC ADNAN SELIMOVIC, TEXT NIKI ASIMAKIDIS, GRAPHIC DESIGN MAX PERSSON, COVER ILLUSTRATION THE LOOT LOOP Politics of Psychology in Consumer Society ADNAN SELIMOVIC ADNAN SELIMOVIC, TEXT NIKI ASIMAKIDIS, GRAPHIC DESIGN MAX PERSSON, COVER ILLUSTRATION Contents INTRODUCTION 11 The Metropolitan Adolescent 16 The Libidinal Economy of Gaming 19 Towards a Politics of Subjectivity 27 Overview of Chapters 33 CHAPTER ONE: SOCIALIZATION AS TECHNOLOGY IN THE REPRODUCTIVE ECONOMY 39 Socialization as Technology 45 The Entanglement of Subjectivity and Specie-ality The Real and the Imagined, the Ideal and the Fantasized 55 Towards the Role of Gaming in the Consumer Libidinal Economy 58 ISBN-13:978-1545431016 ISBN-10:1545431019 © ADNAN SELIMOVIC 2017 Original English title: The Loot Loop 1st edition Printed by CreateSpace Contents INTRODUCTION 11 The Metropolitan Adolescent 16 The Libidinal Economy of Gaming 19 Towards a Politics of Subjectivity 27 Overview of Chapters 33 CHAPTER ONE: SOCIALIZATION AS TECHNOLOGY IN THE REPRODUCTIVE ECONOMY 39 Socialization as Technology 45 The Entanglement of Subjectivity and Specie-ality The Real and the Imagined, the Ideal and the Fantasized 55 Towards the Role of Gaming in the Consumer Libidinal Economy 58 ISBN-13:978-1545431016 ISBN-10:1545431019 © ADNAN SELIMOVIC 2017 Original English title: The Loot Loop 1st edition Printed by CreateSpace CHAPTER TWO: IDEOLOGY AS TECHNOLOGY IN POLITICAL ECONOMY 65 CHAPTER FIVE: FROM REIFIED TO COMMODIFIED PERFORMANCES OF SELF 159 Psychological Function of Ideology 72 The Self-Conception of a Gamer as an Adolescent White Man 161 Reconsidering the Demands of Being a Consumer Subject The Attraction of the Open-World Games Life in the Loot Loop Psycho-Politics of Consumer Technology 83 The Player-Avatar-Subject as a Consumer Gender as Psycho-Technology 177 Videogame High School A Routine Fantasy of Exploitation The Selective Operationalization of Gender Performativity in Loot Games Gender as a Domain in the Auto-Stimulating Machine CHAPTER THREE: INDUSTRIAL APPLICATION OF PSYCHO-TECHNOLOGY 97 The Necessity of Fetishizing Small Differences in Loot Games 98 CHAPTER SIX: THE PSYCHO-POLITICAL CONSTRUCT 191 The Reproducible Allure of the New Maladies of Consumer Subjectivity 193 The Anatomy of the Avatar-Subject Relationality 107 A Genealogy of the Transgenerational Sacrifice The Nature of Commodified Identification Into the Economy of the Spill-over The Principles of Psycho-Politics Affective Terms of Gaming Surplus-Extraction The Disney Child The Dawn of the Auto-Stimulating Machine 122 On the Question of Addiction to Avatar-Subjectivity Exploitation of Psychic Surplus 209 Boredom and Psychic Surplus CHAPTER FOUR: ADOLESCENT GAMING AT THE ADVENT OF PSYCHIC LABOR 129 Interlude: the Emancipatory Principle 217 Theories of Adolescence Confronting the Ideological Definition of Play 133 Politics of Self-Consciousness and Self-Determination 229 The Metropolitan Consumer Class 137 Adolescence as Class in the Age of Ouroboric Capitalism New Forms of Adolescent Labor Psycho-politics and Responsibility The Extraction of Value Self-Consciousness as the Development of Private Language The Question of Materiality The Predicament of Consumer Adolescents Valorization as the Site of Exploitation BIBLIOGRAPHY 255 CHAPTER TWO: IDEOLOGY AS TECHNOLOGY IN POLITICAL ECONOMY 65 CHAPTER FIVE: FROM REIFIED TO COMMODIFIED PERFORMANCES OF SELF 159 Psychological Function of Ideology 72 The Self-Conception of a Gamer as an Adolescent White Man 161 Reconsidering the Demands of Being a Consumer Subject The Attraction of the Open-World Games Life in the Loot Loop Psycho-Politics of Consumer Technology 83 The Player-Avatar-Subject as a Consumer Gender as Psycho-Technology 177 Videogame High School A Routine Fantasy of Exploitation The Selective Operationalization of Gender Performativity in Loot Games Gender as a Domain in the Auto-Stimulating Machine CHAPTER THREE: INDUSTRIAL APPLICATION OF PSYCHO-TECHNOLOGY 97 The Necessity of Fetishizing Small Differences in Loot Games 98 CHAPTER SIX: THE PSYCHO-POLITICAL CONSTRUCT 191 The Reproducible Allure of the New Maladies of Consumer Subjectivity 193 The Anatomy of the Avatar-Subject Relationality 107 A Genealogy of the Transgenerational Sacrifice The Nature of Commodified Identification Into the Economy of the Spill-over The Principles of Psycho-Politics Affective Terms of Gaming Surplus-Extraction The Disney Child The Dawn of the Auto-Stimulating Machine 122 On the Question of Addiction to Avatar-Subjectivity Exploitation of Psychic Surplus 209 Boredom and Psychic Surplus CHAPTER FOUR: ADOLESCENT GAMING AT THE ADVENT OF PSYCHIC LABOR 129 Interlude: the Emancipatory Principle 217 Theories of Adolescence Confronting the Ideological Definition of Play 133 Politics of Self-Consciousness and Self-Determination 229 The Metropolitan Consumer Class 137 Adolescence as Class in the Age of Ouroboric Capitalism New Forms of Adolescent Labor Psycho-politics and Responsibility The Extraction of Value Self-Consciousness as the Development of Private Language The Question of Materiality The Predicament of Consumer Adolescents Valorization as the Site of Exploitation BIBLIOGRAPHY 255 Acknowledgements I am indebted to everyone who has had to deal with me over the course of the years it took to push this book out. To my dear parents, your loss was my emancipation. To Ena, I hope to live up to all that you think of me. Thank you for the time you took out of your life to read, edit, and critique all the drafts. Special thanks to Shannon Bell and Gad Horowitz, John O’Neill, and Deborah Britzman, Jay Goulding, and James Block for helping me lay the groundwork. Lastly, I am grateful to Niki Asimakidis and Max Persson for dedicating their time and effort. There would have been no book without your help. Acknowledgements I am indebted to everyone who has had to deal with me over the course of the years it took to push this book out. To my dear parents, your loss was my emancipation. To Ena, I hope to live up to all that you think of me. Thank you for the time you took out of your life to read, edit, and critique all the drafts. Special thanks to Shannon Bell and Gad Horowitz, John O’Neill, and Deborah Britzman, Jay Goulding, and James Block for helping me lay the groundwork. Lastly, I am grateful to Niki Asimakidis and Max Persson for dedicating their time and effort. There would have been no book without your help.
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