The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions

371 Pages·2012·12.18 MB·English

by  Jim Krause

The Logo Brainstorm Book
Jim Krause
www.howdesign.com
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Contents
Title Page
Special Offers
Introduction
Beginnings
Know thy client
Who it’s for
Rivals
The power of words
Originality
Thinking big with little pictures
Preparing for presentation
Symbols
Expansive thinking
Building icons from basic shapes
Adding dimension
Simple beginnings, complex finishes
Visual arithmetic
More shapes, more visual math
Persistence
Combining dimensional shapes
Free-form constructions
Dimensional free-form constructions
Linework
Reinterpreting reality
Depicting with basic shapes
Illustrating with Pathfinder operations
Contextual collisions
Filling up
Degrees of simplification
Graphic interpretations
Personality traits
Digital makeovers
Subtle dimension
Drawing from photographs
Alternate Endings
Changing course
Less? More?
Paint, pigments and pixels
Suitable for framing
Digital slicing and dicing
From photo to icon
Halftoning
Building with photographic elements
Mixing it up
Enclosures
Committees
Heads
Hands
Eyes
The human figure
Creating designs from figures
Exercises
Reinventing the Circle
Pathfinder abstractions
Pathfinder representations
Exploring Linework
Three’s a crowd pleaser
Mixing Media
Monograms
Ready-to-go beginnings
Letterform add-ons
Building letters from basic shapes
Dimensional incarnations
Pushing it further
Pictorial typographic creations
Filling letterforms with images
Intuition
Whatever works
Pictorial additions
Extroverted enclosures
Enclosure ideas
Pairing letters harmoniously
Pairing contrasting letterforms
Exercises
Simple Beginnings
Building with shapes
Going dimensional
Building a presentation
Adding images
Pair and groups