The most valuable thing in the world could be said not to exist. An idea has no substance. And yet it is the root of your personal contribution to the world, to your business, to your art, to your customer and to your happiness. Your thoughts and ideas, which are the reason people want to employ you, buy from you and simply be with you are nothing more than the product of infinitesimally small electronic pulses. Like the foam of a distant wave that crests and then melts back into the sea your thoughts are fleeting, beautiful and then gone. When you stand on a cliff and scan an energetic sea you can glimpse hundreds of these ‘white horses’. Each is unique, just as your thoughts are unique to you. Your ideas are built on the accumulated experience of all that you have experienced in your long life, just as a wave has travelled the furthest deep ocean before it briefly breaks, bursts and blends back to blue. These are your unique creations and they can change your life. They can change the way other people – and even the universe – interact with you. And they can change your world; how you perceive it, how it sees you and how you and everything else rub along together. Without the right habits of mind, trying to generate and capture these thoughts is like trying to catch a wave with a butterfly net. Here are nine ways to ride your own white horse back to shore. ii ‘If I had a view like this to look down on every day, I would have the energy and inspiration to conquer the world. The trouble is, when you most need such a view, no-one gives it to you’ Jennifer Egan, A Visit from the Goon Squad THE LITTLE BOOK OF THINKING BIG Aim higher and go further than you ever thought possible Richard Newton P1 P7 P29 OF P53 P79 P97 P115 P129 Thinking Big P143 P159 ‘You get what anybody gets – you get a lifetime.’ Neil Gaiman, The Sandman
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