The Language of Cosmetics Advertising

128 Pages·2016·2.14 MB·English

by  Helen Ringrow (auth.)

THE LANGUAGE
OF COSMETICS
ADVERTISING
Helen Ringrow
The Language of Cosmetics Advertising
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Helen   R ingrow
The Language of
Cosmetics Advertising
Helen   Ringrow
School of Languages and Area Studies
University of Portsmouth
Portsmouth, United Kingdom
ISBN 978-1-137-55797-1 ISBN 978-1-137-55798-8 (eBook)
DOI 10.1057/978-1-137-55798-8
Library of Congress Control Number: 2016947438
© The Editor(s) (if applicable) and The Author(s) 2 016
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For Olivia and Leah
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A
CKNOWLEDGEMENTS
I would like to thank all of my supportive colleagues at the University of
Portsmouth, Queen’s University Belfast, and beyond. It seems clichéd to
state there are too many to mention, but it is true. My sincere thanks in
particular go to Paul Simpson, Janice Carruthers, Andrea Mayr, Simon
Statham, Manuel Jobert, Clara Neary, Ben Clarke, Thomas Rodgers,
Alessia Tranchese, James Bullock, Mario Saraceni, Sue Wright, Emily
Horrocks, and Caoimhe Nic Lochlainn. Funding from the Department
for Employment and Learning (NI) and the Centre for European and
International Studies Research (Portsmouth) made this project possible.
Thanks to the Société de Stylistique Anglaise for the reproduction of
material in Chapter 5 . I am also grateful to Palgrave Macmillan for their
support during the publishing process.
Thank you to my family and friends on both sides of the Irish Sea,
especially to my mum, Anne. Thanks to Adam for fi xing a lot of problems,
technical and otherwise, and thanks to Louise for proofreading.
Last but defi nitely not least, thank you to Niall for all the moral support.
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C
ONTENTS
1 Beauty Advertising in a Cross-Cultural Context 1
2 Language, Gender, and Advertising 13
3 Problems and Solutions: Pursuing the Youthful,
Ideal Body 31
4 Femininity as a Sensual Identity 59
5 Scientised Beauty Advertising Discourse:
With Peptides or Paraben-Free? 81
6 The Case for Feminist Critical Discourse Analysis 105
Index 115
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