The Journal of Product and Brand Management 1993: Vol 2 Index

3 Pages·1993·1.2 MB·English

JOURNAL OF
PRODUCT & BRAND
MANAGEMENT
Volume 2 1993
AUTHOR AND
TITLE INDEX
issue page issue page
A K
Affinity Marketing: What Is It and How Does It Work?, KAMINSKI, P.F., see GORDON, G.L.
MACCHIETTE, B. and ROY, A. l 55 KOHLI, C.S. and LEUTHESSER, L., Product Positioning:
AILLONI-CHARAS, P., Commentary: The Pursuit of A Comparison of Perceptual Mapping Techniques
Marketing Productivity — Has It Replaced the KONNELL, S., see McKEE, D.
Marketing Concept in the Packaged Goods Industry 3
ALLAWAY, A.W., see RICHARD, M.D. L
ALPERT, F., Breadth of Coverage for Intellectual Property LANGMEYER, L., see WALKER, M.
Law: Encouraging Product Innovation by Broadening LANGMEYER, D., see WALKER, M.
Protection nN LEUTHESSER, L., see KOHLI, C.S.
ALPERT, F., WILSON, B. and ELLIOTT, M.T., Price LOMBARDO, G., see EVANS, J.R.
Signaling: Does It Ever Work?
ANTIL, J.H., Commentary: Are You Committing Marketcide? M
MACCHIETTE, B. and ROY, A., Affinity Marketing:
B
BARCZAK, G.J., BELLO, D.C. and WALLACE, E.S., The What Is It and How Does It Work? wnw v
McGRATH, A.J., Commentary: The Management
Role of Consumer Shows in New Product Adoption 61
of Marketing Productivity
BELLO, D.C., see BARCZAK, G.J.
McKEE, D.O. and KONNELL, S., Product Adaptability:
Brand Equity in the Business-to-Business Sector: An
Assessment and Strategy 33
Exploratory Study, GORDON, G.L., CALANTONE, Marketing Myopia: An Integrated View, RICHARD, M.D.,
R.J. and DI BENEDETTO, C.A. WOMACK, J.A. and ALLAWAY, A.W. 49
Brand Globally but Advertise Locally? An Empirical
Marketing Strategies for Mature Brands, EVANS, J.R.
Investigation, SANDLER, D.M. and SHANI, D. N and LOMBARDO, G.
Brand Performance Comparatives, CHAPMAN, R.G.
Breadth of Coverage for Intellectual Property Law: P
Encouraging Product Innovation by Broadening
Price Signaling: Does It Ever Work?, ALPERT, F.,
Protection, ALPERT, F. nN WILSON, B. and ELLIOTT, M.T.
Cc Product Adaptability: Assessment and Strategy, McKEE,
CALANTONE, R.J., see GORDON, G.L. D.O. and KONNELL, S. nN
CALANTONE, R.J., see GORDON, G.L. Product Positioning: A Comparison of Perceptual
CHAPMAN, R.G., Brand Performance Comparatives Mapping Techniques, KOHLI, C.S. and LEUTHESSER, L.
Commentary: Are You Committing Marketcide?. ANTIL, J.H.
Commentary: Celebrity Endorsers - Do You Get What R
You Pay For?, WALKER, M., LANGMEYER, L. RAYMOND, M.A. and ELLIS, B., Customers,
and LANGMEYER, D. Management, and Resources: Keys to Consumer
Commentary: Estimating Patent Infringement Damages — A Product and Service Success
Critique of the Yardstick Approach, VALENTIN, E.K. RICHARD, M.D., WOMACK, J.A. and ALLAWAY, A.W.,
Commentary: Five Lethal Product Development and Marketing Myopic: An Integrated View 49
Diversification Traps, VALENTIN, E.K. (The) Role of Consumer Shows in New Product Adoption,
Commentary: The Management of Marketing BARCZAK, G.J., BELLO, D.C. and WALLACE, E.S. 33
Productivity, MCGRATH, A.J. ROY, A., see MACCHIETTE, B.
Commentary: The Pursuit of Marketing Productivity —
Has It Replaced the Marketing Concept in the S
Packaged Goods Industry, AILLONI-CHARAS, P. SANDLER, D.M. and SHANI, D., Brand Globally but
Commentary: A Strategic Execution Process for Advertise Locally? An Empirical Investigation 59
Launching New Products, VERBA, S.M. 18 SELAME, E., Commentary: Unlocking the Brand Asset Vault 20
Commentary: Unlocking the Brand Asset Vault, SELAME, E. 20 SELNES, F., An Examination of the Effect of Product
CONSTANTINEAU, L.A., The 20 Toughest Questions Performance on Brand Reputation, Satisfaction and Loyalty
for New Product Proposals 51 SHANI, D., see SANDLER, D.M.
Customer Knowledge Acquisition in the Business SMITH, D.K. (S.) and WEBER, W., Winning Share for a
Products Market, GORDON, G.L., CALANTONE, Dominant Competitor in a Slow-growth Consumer
R.J., DI BENEDETTO, C.A. and KAMINSKI, P.F. Market: A Theory-guided Empirical Case Investigation 20
Customers, Management, and Resources: Keys to Consumer
Product and Service Success, RAYMOND, M.A. and T
ELLIS, B. 33 (The) 20 Toughest Questions for New Product Proposals 51
D Vv
DI BENEDETTO, C.A., see GORDON, G.L. VALENTIN, E.K., Commentary: Estimating Patent Infringement
DI BENEDETTO, C.A., see GORDON, G.L. Damages — A Critique of the Yardstick Approach
VALENTIN, E.K., Commentary: Five Lethal Product
E Development and Diversification Traps N 48
ELLIOTT, M.T., see ALPERT, F. VERBA, S.M., Commentary: A Strategic Execution Process
ELLIS, B., see RAYMOND, M.A. for Launching New Products nN
EVANS, J.R. and LOMBARDO, G., Marketing
Strategies for Mature Brands Ww
(An) Examination of the Effect of Product Performance on WALKER, M., LANGMEYER, L. and LANGMEYER, D.,
Brand Reputation, Satisfaction and Loyalty, SELNES, F. Commentary: Celebrity Endorsers _ Do You Get What
You Pay for?
G WALLACE, E.S., see BARCZAK, G.J.
GORDON, G.L., CALANTONE, R.J. and WEBER, W., see SMITH, D.K. (S.)
DI BENEDETTO, C.A., Brand Equity in the Business- WILSON, B., see ALPERT, F.
to-Business Sector: An Exploratory Study Winning Share from a Dominant Competitor in a Slow-growth
GORDON, G.L., CALANTONE, R.J., DI BENEDETTO, Consumer Market: A Theory-guided Empirical Case
C.A. and KAMINSKI, P.F., Customer Knowledge Investigation, SMITH, D.K. (S.) and WEBER, W. 20
Acquisition in the Business Products Market WOMACK, J.A., see RICHARD, M.D.
JOURNAL OF
PRODUCT & BRAND
MANAGEMENT
Volume 2 1993
AUTHOR AND
TITLE INDEX
issue page issue page
A K
Affinity Marketing: What Is It and How Does It Work?, KAMINSKI, P.F., see GORDON, G.L.
MACCHIETTE, B. and ROY, A. l 55 KOHLI, C.S. and LEUTHESSER, L., Product Positioning:
AILLONI-CHARAS, P., Commentary: The Pursuit of A Comparison of Perceptual Mapping Techniques
Marketing Productivity — Has It Replaced the KONNELL, S., see McKEE, D.
Marketing Concept in the Packaged Goods Industry 3
ALLAWAY, A.W., see RICHARD, M.D. L
ALPERT, F., Breadth of Coverage for Intellectual Property LANGMEYER, L., see WALKER, M.
Law: Encouraging Product Innovation by Broadening LANGMEYER, D., see WALKER, M.
Protection nN LEUTHESSER, L., see KOHLI, C.S.
ALPERT, F., WILSON, B. and ELLIOTT, M.T., Price LOMBARDO, G., see EVANS, J.R.
Signaling: Does It Ever Work?
ANTIL, J.H., Commentary: Are You Committing Marketcide? M
MACCHIETTE, B. and ROY, A., Affinity Marketing:
B
BARCZAK, G.J., BELLO, D.C. and WALLACE, E.S., The What Is It and How Does It Work? wnw v
McGRATH, A.J., Commentary: The Management
Role of Consumer Shows in New Product Adoption 61
of Marketing Productivity
BELLO, D.C., see BARCZAK, G.J.
McKEE, D.O. and KONNELL, S., Product Adaptability:
Brand Equity in the Business-to-Business Sector: An
Assessment and Strategy 33
Exploratory Study, GORDON, G.L., CALANTONE, Marketing Myopia: An Integrated View, RICHARD, M.D.,
R.J. and DI BENEDETTO, C.A. WOMACK, J.A. and ALLAWAY, A.W. 49
Brand Globally but Advertise Locally? An Empirical
Marketing Strategies for Mature Brands, EVANS, J.R.
Investigation, SANDLER, D.M. and SHANI, D. N and LOMBARDO, G.
Brand Performance Comparatives, CHAPMAN, R.G.
Breadth of Coverage for Intellectual Property Law: P
Encouraging Product Innovation by Broadening
Price Signaling: Does It Ever Work?, ALPERT, F.,
Protection, ALPERT, F. nN WILSON, B. and ELLIOTT, M.T.
Cc Product Adaptability: Assessment and Strategy, McKEE,
CALANTONE, R.J., see GORDON, G.L. D.O. and KONNELL, S. nN
CALANTONE, R.J., see GORDON, G.L. Product Positioning: A Comparison of Perceptual
CHAPMAN, R.G., Brand Performance Comparatives Mapping Techniques, KOHLI, C.S. and LEUTHESSER, L.
Commentary: Are You Committing Marketcide?. ANTIL, J.H.
Commentary: Celebrity Endorsers - Do You Get What R
You Pay For?, WALKER, M., LANGMEYER, L. RAYMOND, M.A. and ELLIS, B., Customers,
and LANGMEYER, D. Management, and Resources: Keys to Consumer
Commentary: Estimating Patent Infringement Damages — A Product and Service Success
Critique of the Yardstick Approach, VALENTIN, E.K. RICHARD, M.D., WOMACK, J.A. and ALLAWAY, A.W.,
Commentary: Five Lethal Product Development and Marketing Myopic: An Integrated View 49
Diversification Traps, VALENTIN, E.K. (The) Role of Consumer Shows in New Product Adoption,
Commentary: The Management of Marketing BARCZAK, G.J., BELLO, D.C. and WALLACE, E.S. 33
Productivity, MCGRATH, A.J. ROY, A., see MACCHIETTE, B.
Commentary: The Pursuit of Marketing Productivity —
Has It Replaced the Marketing Concept in the S
Packaged Goods Industry, AILLONI-CHARAS, P. SANDLER, D.M. and SHANI, D., Brand Globally but
Commentary: A Strategic Execution Process for Advertise Locally? An Empirical Investigation 59
Launching New Products, VERBA, S.M. 18 SELAME, E., Commentary: Unlocking the Brand Asset Vault 20
Commentary: Unlocking the Brand Asset Vault, SELAME, E. 20 SELNES, F., An Examination of the Effect of Product
CONSTANTINEAU, L.A., The 20 Toughest Questions Performance on Brand Reputation, Satisfaction and Loyalty
for New Product Proposals 51 SHANI, D., see SANDLER, D.M.
Customer Knowledge Acquisition in the Business SMITH, D.K. (S.) and WEBER, W., Winning Share for a
Products Market, GORDON, G.L., CALANTONE, Dominant Competitor in a Slow-growth Consumer
R.J., DI BENEDETTO, C.A. and KAMINSKI, P.F. Market: A Theory-guided Empirical Case Investigation 20
Customers, Management, and Resources: Keys to Consumer
Product and Service Success, RAYMOND, M.A. and T
ELLIS, B. 33 (The) 20 Toughest Questions for New Product Proposals 51
D Vv
DI BENEDETTO, C.A., see GORDON, G.L. VALENTIN, E.K., Commentary: Estimating Patent Infringement
DI BENEDETTO, C.A., see GORDON, G.L. Damages — A Critique of the Yardstick Approach
VALENTIN, E.K., Commentary: Five Lethal Product
E Development and Diversification Traps N 48
ELLIOTT, M.T., see ALPERT, F. VERBA, S.M., Commentary: A Strategic Execution Process
ELLIS, B., see RAYMOND, M.A. for Launching New Products nN
EVANS, J.R. and LOMBARDO, G., Marketing
Strategies for Mature Brands Ww
(An) Examination of the Effect of Product Performance on WALKER, M., LANGMEYER, L. and LANGMEYER, D.,
Brand Reputation, Satisfaction and Loyalty, SELNES, F. Commentary: Celebrity Endorsers _ Do You Get What
You Pay for?
G WALLACE, E.S., see BARCZAK, G.J.
GORDON, G.L., CALANTONE, R.J. and WEBER, W., see SMITH, D.K. (S.)
DI BENEDETTO, C.A., Brand Equity in the Business- WILSON, B., see ALPERT, F.
to-Business Sector: An Exploratory Study Winning Share from a Dominant Competitor in a Slow-growth
GORDON, G.L., CALANTONE, R.J., DI BENEDETTO, Consumer Market: A Theory-guided Empirical Case
C.A. and KAMINSKI, P.F., Customer Knowledge Investigation, SMITH, D.K. (S.) and WEBER, W. 20
Acquisition in the Business Products Market WOMACK, J.A., see RICHARD, M.D.