Table Of Content

Volume 10 1993 AUTHOR AND TITLE INDEX issue page issue page A K ADAMS, C.R., see SONG, J.H. KOEHLER, W., see HERBIG, P. Advertising Practices for Self-image Projective Products in the New Europe: A Print Advertising Content Analysis, L SEITZ, V.A. and JOHAR, J.S (V.) ALPERT, F., Consumer Market Beliefs and Their Managerial LATOUR, M.S. and HENTHORNE, T.L., Female Nudity: Attitudes Implications: An Empirical Examination toward the Ad and the Brand, and Implications for Advertising ALPERT, F., WILSON, B. and ELLIOTT, M., Price Signaling: Strategy Does It Ever Work? LAVIN, M., Husband-dominant, Wife-dominant, Joint: A Shopping Typology for Baby Boom Couples? B M BISWAS, A., see FRACCASTORO, K. Managing Brand Extension, SHARP, B.M. BLOCH, P.H., BUSH, R.F. and CAMPBELL, L., Consumer “Accomplices” in Product Counterfeiting: A Demand-side (The) Marketing Concept: A Forgotten Aid for Marketing Investigation High-technology Products, CAHILL, D.J. and BRODY, H., Great Expectations: Why Predictions Go Awray WARSHAWSKY, R.M. BURTON, S., see FRACCASTORO, K. Marketing to the Baby Bust Generation, HERBIG, P., BUSH, R.F., see BLOCH, P.H. KOEHLER, W. and DAY, K. MAZUMDAR, T., A Value-based Orientation to New Product Cc Planning CAHIL, D.J. and WARSHAWSKY, R.M., The Marketing Concept: A Forgotten Aid for Marketing High-technology Products McDANIEL, S.W., see GROTH, J.C. CAMPBELL, L., see BLOCH, P.H. McDANIEL, S.W. and RYLANDER, D.H., Strategic Green CESPEPES, F.V., Coordinating Sales and Marketing in Consumer Marketing Goods Firms MILEWICZ, J., see HERBIG, P. Consumer “Accomplices” in Product Counterfeiting: A MOSCHIS, G.P., Gerontographics: A Scientific Approach to Demand-side Investigation, BLOCH, P.H., BUSH, R.F. and Analyzing and Targeting the Mature Market CAMPBELL, L Consumer Market Beliefs and Their Managerial Implications: An Empirical Examination, ALPERT, F. P Coordinating Sales and Marketing in Consumer Goods Firms, PORTER, A.L., Strengthening Coupon Offers by Requiring CESPEDES, F.V. More from the Customer Price Signaling: Does It Ever Work?, ALPERT, F., WILSON, D and ELLIOTT, M. DAVIS, J.J., Strategies for Environmental Advertising (The) Proposed Changes in Accounting for Advertising Costs: DAY, K., see HERBIG, P. Impact on Financial Statements and Managers’ Behavior, DICKINSON, R., see FAIRHURST, A. Differentiation through Customer Involvement in Production TUCCI, L.A. and TUCKER, J.J. Il or Delivery, SONG, J.H. and ADAMS, C.R. (The) Relationship of Reputation and Credibility to Brand Success, HERBIG, P. and MILEWICZ, J. E R Effective Use of Advertisements Promoting Sale Prices, RYLANDER, D.H., see McDANIEL, S.W. FRACCASTORO, K., BURTON, S. and BISWAS, A. ELLIO7, B., see ALPERT, F. S Evaluating the US Male Homosexual and Lesbian Population as a Viable Target Market Segment: A Review with SEITZ, V.A. and JOHAR, J.S. (V), Advertising Practices for Implications, FUGATE, D.L., Self-image Projective Products in the New Europe: (The) Exclusive Value Principle: The Basis for Prestige Pricing, A Print Advertising Content Analysis GROTH, J.C. and McDANIEL, S.W. Senior Citizen Discount Programs: Which Seniors to Target F and Why, SPILLER, L.D. and HAMILTON, R.A. FAIRHURST, A., see GABLE, M. SHARP, B.M., Managing Brand Extension Female Nudity: Attitudes toward the Ad and the Brand, and SONG, J.H. and ADAMS, C.R., Differentiation through Implications for Advertising Strategy, LATOUR, MLS. and HENTHORNE, T.L. Customer Involvement in Production or Delivery FRACCASTORO, K., BURTON, S. and BISWAS, A., SPILLER, L.D. and HAMILTON, R.A., Senior Citizen Effective Use of Advertisements Promoting Sale Prices Discount Programs: Which Seniors to Target and Why FUGATE, D.L., Evaluating the US Male Homosexual and Strategic Green Marketing, McDANIEL, S.W. and Lesbian Population as a Viable Target Market Segment: RYLANDER, D.H. A Review with Implications Strategies for Environmental Advertising, DAVIS, J.J. Strengthening Coupon Offers by Requiring More from the G GABLE, M., FAIRHURST, A. and DICKINSON, R., The Use of Customer, PORTER, A.L. Benchmarking to Enhance Marketing Decision Making y Gerontographics: A Scientific Approach to Analyzing and TUCCI, L.A. and TUCKER, J.J. Ill, The Proposed Changes in Targeting the Mature Market, MOSCHIS, G.P Accounting for Advertising Costs: Impact on Financial Great Expectations: Why Predictions Go Awry, BRODY, H.., Statements and Managers’ Behavior GROTH, J.C. and McDANIEL, S.W., The Exclusive Value TUCKER, J.J. Ill, see TUCCI, L.A. Principle: The Basis for Prestige Pricing H U HAMILTON, R.A., see SPILLER, L.D. (The) Use of Benchmarking to Enhance Marketing Decision HENTHORNE, T.L., see LATOUR, M.S. Making, GABLE, M., FAIRHURST, A. and DICKINSON, R. HERBIG, P. and MILEWICZ, J., The Relationship of Reputation and Credibility to Brand Success Vv HERBIG, P., KOEHLER, W. and DAY, K., Marketing to the (A) Value-based Orientation to New Product Planning, Baby Bust Generation MAZUMDAR, T. Husband-dominant, Wife-dominant, Joint: A Shopping Typology for Baby Boom Couples?, LAVIN, M. Ww J WARSHAWSKY, R.M., see CAHILL., D.J. JOHAR, J.S. (V.), see SEITZ, V.A. WILSON, B., see ALPERT, F.