Table Of Content

INDEX TO VOLUME 38 OF THE JOURNAL OF ADVERTISING Bae, Beom Jun. See Hye-Jin Paek. LaTour, Michael S. See Kathryn A. LaTour. Bahl, Shalini. See George R. Milne. LeBlanc Wicks, Jan, Ron Warren, Ignatius Fosu, and Robert H. Biswas, Abhijit. See Sweta Chaturvedi Thota. Wicks. “Dual-Modality Disclaimers, Emotional Appeals, Bower, Amanda B., and Stacy Landreth Grau. “Explicit Dona- and Production Techniques in Food Advertising Airing tions and Inferred Endorsements: Do Corporate Social Re- During Programs Rated for Children: Is There a Good Bal- sponsibility Initiatives Suggest a Nonprofit Organization ance?” 38, 4 (Winter), 93-105. Endorsement?” 38, 3 (Fall), 113-126. Li, Hairong. See Shintaro Okazaki. Brown, Mark. See Nigel Pope. Liu, Yuping, and L. J. Shrum. “A Duai-Process Model of Inter- Chang, Chingching. “‘Being Hooked’ by Editorial Content: The activity Effects,” 38, 2 (Summer), 53-68. Implications for Processing Narrative Advertising,” 38, 1 Lwin, May O. See Anthony D. Miyazaki. (Spring), 21-33. Martin, Brett A. S., Juergen Gnoth, and Carolyn Strong. “Tem- . “Repetition Variation Strategies for Narrative Advertis- poral Construal in Advertising: The Moderating Role of ing,” 38, 3 (Fall), 51-65. Temporal Orientation and Attribute Importance in Con- Chaturvedi Thota, Sweta, and Abhijit Biswas. “I Want to Buy sumer Evaluations,” 38, 3 (Fall), 5-19. the Advertised Product Only! An Examination of the Effects McQuarrie, Edward F. See Barbara J. Phillips. of Additional Product Offers on Consumer Irritation in a Micu, Camelia C., Robin A. Coulter, and Linda L. Price. “How Cross-Promotion Context,” 38, 1 (Spring), 123-136. Product Trial Alters the Effects of Model Attractiveness: Coulter, Robin A. See Camelia C. Micu. An Adapted Etic Approach in Romania,” 38, 2 (Summer), Dahlén, Micael, Lars Friberg, and Erik Nilsson. “Long Live 69-81. Creative Media Choice: The Medium as a Persistent Brand Miles Homer, Pamela. “Product Placements: The Impact of Cue,” 38, 2 (Summer), 121-129. Placement Type and Repetition on Attitude,” 38, 3 (Fall), Derbaix, Christian. See Ingrid Poncin. 21-31. D’Rozario, Denver. See Ross D. Petty. Miller, Barbara, and Janas Sinclair. “Community Stakeholder Drumwright, Minette E., and Patrick E. Murphy. “The Current Responses to Advocacy Advertising: Trust, Accountabil- State of Advertising Ethics: Industry and Academic Perspec- ity, and the Persuasion Knowledge Model (PKM),” 38, 2 tives,” 38, 1 (Spring), 83-107. (Summer), 37-51. Esteban-Bravo, Mercedes, José M. Migica, and Jose M. Vidal- Milne, George R., Andrew Rohm, and Shalini Bahl. “If It’s Legal, Sanz. “Magazine Sales Promotion: A Dynamic Response Is It Acceptable? Consumer Reactions to Online Covert Analysis,” 38, 1 (Spring), 137-146. Marketing,” 38, 4 (Winter), 107-122. Fosu, Ignatius. See Jan LeBlanc Wicks. Miyazaki, Anthony D., AndreaJ . S. Stanaland, and May O. Lwin. Friberg, Lars. See Micael Dahlén. “Self-Regulatory Safeguards and the Online Privacy of Pre- Gaines, Jeannie. See Justine Rapp. teen Children: Implications for the Advertising Industry,” Gnoth, Juergen. See Brett A. S. Martin. 38, 4 (Winter), 79-91. Grube, Joel W. See Cristel Antonia Russell. Magica, José M. See Mercedes Esteban-Bravo. Haley, Eric. See Sora Kim. Murphy, Patrick E. See Minette E. Drumwright. Hill, Ronald Paul. See Justine Rapp. Nilsson, Erik. See Micael Dahlén. Hirose, Morikazu. See Shintaro Okazaki. Nyilasy, Gergely, and Leonard N. Reid. “Agency Practitioner The- Johnson Avery, Elizabeth. See Spencer F. Tinkham. ories of How Advertising Works,” 38, 3 (Fall), 81-96. Kim, Sora, Eric Haley, and Gi-Yong Koo. “Comparison of the Okazaki, Shintaro, Hairong Li, and Morikazu Hirose. “Consumer Paths from Consumer Involvement Types to Ad Responses Privacy Concerns and Preference for Degree of Regulatory Between Corporate Advertising and Product Advertising,” Control: A Study of Mobile Advertising in Japan,” 38, 4 38, 3 (Fall), 67-80. (Winter), 63-77. Kim, Wonsuk Jerry, and Karen Whitehill King. “Product Paek, Hye-Jin,Ja y (Hyunjae) Yu, and Beom Jun Bae. “Is On-Line Category Effects on External Search for Prescription and Health Promotion Culture-Bound? Cultural Characteristics Nonprescription Drugs,” 38, 1 (Spring), 5-19. Manifested in U.S. and South Korean Antismoking Web King, Karen Whitehill. See Hyeonjin Soh. Sites,” 38, 1 (Spring), 35-47. Koo, Gi- Yong. See Sora Kim. Petty, Ross D., and Denver D’Rozario. “The Use of Dead Celebri- Landreth Grau, Stacy. See Amanda B. Bower. ties in Advertising and Marketing: Balancing Interests in Lanis, Roman. See Davis S. Waller. the Right of Publicity,” 38, 4 (Winter), 37-49. LaTour, Kathryn A., and Michael S. LaTour. “Positive Mood Sus- Phillips, BarbaraJ .,a nd Edward F. McQuarrie. “Impact of Ad- ceptibility to False Advertising,” 38, 3 (Fall), 127-142. vertising Metaphor on Consumer Belief: Delineating the Journal of Advertising, vol. 38, no. 4 (Winter 2009), pp. 125-126 © 2009 American Academy of Advertising. All rights reserved ISSN 0091-3367 / 2009 $9.50 + 0.00 126 The Journal ofA dvertising Contribution of Comparison Versus Deviation Factors,” 38, Stanaland, AndreaJ . S. See Anthony D. Miyazaki. 1 (Spring), 49-61. Strong, Carolyn. See Brett A. S. Martin. Poncin, Ingrid, and Christian Derbaix. “Commercials as Con- Taylor, Charles R. See Herbert Jack Rotfeld. text for Other Commercials: Threat or Opportunity,” 38, Tinkham, Spencer F, Ruthann Weaver Lariscy, and Elizabeth 3 (Fall), 33-49. Johnson Avery. “Political Advertising and the Older Elec- Pope, Nigel, Kevin E. Voges, and Mark Brown. “Winning torate,” 38, 2 (Summer), 105-119. Ways: Immediate and Long-Term Effects of Sponsorship on Unnava, H. Rao. See Sekar Raju. Perceptions of Brand Quality and Corporate Image,” 38, 2 Venger, Olesya. See Joyce M. Wolburg. (Summer), 5—20. Vidal-Sanz, Jose M. See Mercedes Esteban-Bravo. Price, Linda L. See Camelia C. Micu. Voges, Kevin E. See Nigel Pope. Raju, Sekar, H. Rao Unnava, and Nicole Votolato Montgomery. Votolato Montgomery, Nicole. See Sekar Raju. “The Moderating Effect of Brand Commitment on the Eval- Waller, David S., and Roman Lanis. “Corporate Social Respon- uation of Competitive Brands,” 38, 2 (Summer), 21-35. sibility (CSR) Disclosure of Advertising Agencies: An Rapp, Justine, Ronald Paul Hill, Jeannie Gaines, and R. Mark Exploratory Analysis of Six Holding Companies’ Annual Wilson. “Advertising and Consumer Privacy: Old Practices Reports,” 38, 1 (Spring), 109-121. and New Challenges,” 38, 4 (Winter), 51-61. Warren, Ron. See Jan LeBlanc Wicks. Reid, Leonard N. See Gergely Nyilasy. Weaver Lariscy, Ruthann. See Spencer F. Tinkham. . See Hyeonjin Soh. Whitehill King, Karen. See Wonsuk Jerry Kim. Rohm, Andrew. See George R. Milne. Wicks, Jan LeBlanc, Ron Warren, Ignatius Fosu, and Robert H. Rotfeld, Herbert Jack, and Charles R. Taylor. “The Advertis- Wicks. “Dual-Modality Disclaimers, Emotional Appeals, ing Regulation and Self-Regulation Issues Ripped from and Production Techniques in Food Advertising Airing the Headlines with (Sometimes Missed) Opportunities for During Programs Rated for Children: Is There a Good Bal- Disciplined Multidisciplinary Research,” 38, 4 (Winter), ance?” 38, 4 (Winter), 93-105. 5-14. Wicks, Robert H. See Jan LeBlanc Wicks. Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. . See Hyeonjin Soh. “Nature and Impact of Alcohol Messages in a Youth-Ori- Wilson, R. Mark. See Justine Rapp. ented Television Series,” 38, 3 (Fall), 97-111. Wolburg, Joyce M., and Olesya Venger. “‘Regulating Sin’ Across Russell, Dale W. See Cristel Antonia Russell. Cultures: A Comparison of Alcohol Ads in Ukrainian and ———. See Hyeonjin Soh. American Magazines,” 38, 4 (Winter), 15—36. Shrum, L. J. See Yuping Liu. Yu, Jay (Hyunjae). See Hye-Jin Paek. Sinclair, Janas. See Barbara Miller. Zhang, Jing. “The Effect of Advertising Appeals in Activating Soh, Hyeonjin, Leonard N. Reid, and Karen Whitehill King. Self-Construals: A Case of Bicultural Chinese Generation X “Measuring Trust in Advertising: Development and Valida- Consumers,” 38, 1 (Spring), 63-81. tion of the ADTRUST Scale,” 38, 2 (Summer), 83-103. The following Statement of Ownership, Management, and Circulation is provided in accordance with the requirements contained in 39 USC 3685. The Journal of Advertising (Publication no. 0091-3367) appears quarterly, and the annual subscription price is $252.00. it is owned, managed, and published by M.E. Sharpe, Inc., which is located at 80 Business Park Drive, Armonk, Westchester County, NY 10504-1715. The Owner and Publisher is Myron E. Sharpe, at the same address. The Editor is Marla Royne, c/o M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504. The Managing Editor is Pa- tricia A. Kolb, M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504. During the preceding twelve months, the average number of copies printed for each issue was 1,609; the average paid circulation (by mail subscription) was 1,145; the average free distribution, 43; the average number of copies distributed, 1,199. Corresponding figures for the issue published nearest to the filing date: total number of copies printed, 1,617; total paid circulation (by mail subscription), 1,209; total free distribution, 19; total distribution, 1,239. Filed by Carmen Chetti, Vice-President.