Table Of Content

INDEX TO VOLUME 37 OF THE JOURNAL OF ADVERTISING Ahn, Jungsun, and Carrie La Ferle. “Enhancing Recall and Recog- Ford, John B., and Altaf Merchant. “A Ten-Year Retrospective nition for Brand Names and Body Copy: A Mixed-Language of Advertising Research Productivity, 1997-2006,” 37, 3 Approach,” 37, 3 (Fall), 107-117. (Fall), 69-94. Baack, Daniel W., Rick T. Wilson, and Brian D. Till. “Creativity Franses, Philip Hans. See Willem J. M. I. Verbeke. and Memory Effects: Recall, Recognition, and an Explora- Fukawa, Nobuyuki. See Sunil Erevelles. tion of Nontraditional Media,” 3 + (Winter), 85—94. Goldenberg, Jacob, and David Mazursky. “When Deep Structures Barron, Chris. See Elizabeth Cowley. Surface: Design Structures That Can Repeatedly Surprise,’ Belk, Russell W. See Xin Zhao. 37, 4 (Winter), 21-34 Bergkvist, Lars, and John R. Rossiter. “The Role of Ad Likabil- Griffin, W. Glenn. “From Performance to Mastery: Develop- ity in Predicting an Ad’s Campaign Performance,” 37, 2 mental Models of the Creative Process,” 37, 4 (Winter), (Summer), 85-97. 95-108. Bernardin, Thomas, and Paul Kemp-Robertson. “Wildfire 2008: Heiser, Robert S., Jeremy J. Sierra, and Ivonne M. Torres. “Cre- Creativity with a Human Touch,” 37, 4 (Winter), 131-135, ativity via Cartoon Spokespeople in Print Ads: Capitalizing 148-149. on the Distinctiveness Effect,” 37, 4 (Winter), 75-84. Beverland, Michael B., Adam Lindgreen, and Michiel W. Vink. Jin, Hyun Seung, Jaebeom Suh, and D. Todd Donavan. “Salient “Projecting Authenticity Through Advertising: Consumer Effects of Publicity in Advertised Brand Recall and Recog- Judgments of Advertisers’ Claims,” 37, 1 (Spring), 5-15. nition,” 37, 1 (Spring), 45-57. Capella, Michael L., Charles R. Taylor, and Cynthia Webster. Kemp-Robertson, Paul. See Thomas Bernardin. “The Effect of Cigarette Advertising Bans on Consumption: Kim, Jooyoung, Jon D. Morris, and Joffre Swait. “Antecedents A Meta-analysis,” 37, 2 (Summer), 7-18. of True Brand Loyalty,” 37, 2 (Summer), 99-117. Caruana, Albert. See Douglas C. West. Kim, Juran, and Sally J. McMillan. “Evaluation of Internet Ad- Chang, Chingching. “Chronological Age Versus Cognitive Age vertising Research: A Bibliometric Analysis of Citations tor Younger Consumers,” 3 7, 3 (Fall), 19-32. from Key Sources,” 3 7, 1 (Spring), 99-112. Chang, Chung-Chau, and Yu-Jen Chou. “Goal Orientation Koslow, Scott. See Sheila L. Sasser. and Comparative Valence in Persuasion,” 37 | (Spring), Kover, ArthurJ . See Douglas C. West. seat iets a7 La Ferle, Carrie. See Jungsun Ahn. Chen, Jiemiao. See Robert E. Smith. Lagerwerf, Luuk, and Anoe Meijers. “Openness in Metaphorical Cheng, Yan. See David W. Stewart. and Straightforward Advertisements: Appreciation Effects,” Chou, Yu-Jen. See Chung-Chau Chang. 37, 2 (Summer), 19-30. Chowdhury, Rafi M. M. I.,G. Douglas Olsen, and John W. Prace- le Blanc, Arthur. See Willem J. M. I. Verbeke. jus. “Affective Responses to Images in Print Advertising: Lee, Yih Hwai, and Elison Ai Ching Lim. “What’s Funny and Affect Integration in a Simultaneous Presentation Context,” What's Not: The Moderating Role of Cultural Orientation 37, 3 (Fall), 7-18. in Ad Humor,” 37, 2 (Summer), 71-84. Cornwell, T. Bettina. “State of the Art and Science in Sponsorship- Li, Hairong, Wenyu Dou, Guangping Wang, and Nan Zhou. Linked Marketing,” 37 , 3 (Fall), 41-55. “The Effect of Agency Creativity on Campaign Outcomes: Cowley, Elizabeth, and Chris Barron. “When Product Placement The Moderating Role of Marketing Conditions,” 37, 4 Goes Wrong: The Effects of Program Liking and Placement (Winter), 109-120. Prominence,” 37, 1 (Spring), 89-98. Lim, Elison Ai Ching. See Yih Hwai Lee. Dahlén, Micael, Sara Rosengren, Fredrik Térn, and Niclas Oh- Lindgreen, Adam. See Michael B. Beverland. man. “Could Placing Ads Wrong Be Right? Advertising Martin, Brett A. S., Daniel Wentzel, and Torsten Tomczak. “Ef- Effects of Thematic Incongruence,” 37, 3 (Fall), 57-67 fects of Susceptibility to Normative Influence and Type of Dewitte, Siegfried. See Karolien Poels. Testimonial on Attitudes Toward Print Advertising,” 37 Donavan, D. Todd. See Hyun Seung Jin. 1 (Spring), 29-43. Donthu, Naveen. See Idil Yaveroglu. Mazursky, David. See Jacob Goldenberg. Dou, Wenyu. See Hairong Li. McMillan, Sally J. See Juran Kim. Eisend, Martin. “Explaining the Impact of Scarcity Appeals in McQuarrie, Edward F., and Barbara J. Phillips. “It’s Not Your Advertising: The Mediating Role of Perceptions of Suscep- Father's Magazine Ad: Magnitude and Direction of Recent tibility,” 37, 3 (Fall), 33—40. Changes in Advertising Style,” 37, 3 (Fall), 95-1006. Erevelles, Sunil, Robert Roundtree, George M. Zinkhan, and Meijers, Anoe. See Luuk Lagerwerf. Nobuyuki Fukawa. “The Concept of ‘Imaginative Intensity’ Merchant, Altaf. See John B. Ford. in Advertising,” 37, 4 (Winter), 144-148. Morris, Jon D. See Jooyoung Kim. Journal of Advertising, vol. 37, no. 4 (Winter 2008), pp. 151-152 2008 American Academy of Advertising. All rights reserved ISSN 0091-3367 / 2008 $9.50 + 0.00 Nan, Xiaoli. “The Pursuit of Self-Regulatory Goals: How Coun- Taylor, Charles R. See Michael L. Capella. terfactual Thinking Influences Advertising Persuasiveness,” Till, Brian D. See Daniel W. Baack. 37, 1 (Spring), 17-27. ——. See Rick T. Wilson. Nelson, Michelle R. “The Hidden Persuaders: Then and Now,” 37, Tomcezak, Torsten. See Brett A. S. Martin. 1 (Spring), 113-126. Torn, Fredrik. See Micael Dahlén. Ohman, Niclas. See Micael Dahlén. Torres, Ivonne M. See Robert S. Heiser. Olsen, G. Douglas. See Rafi M. M. I. Chowdhury. van Ruiten, Nienke. See Willem J. M. I. Verbeke. Phillips, Barbara J. See Edward F. McQuarrie. Verbeke, Willem, Philip Hans Franses, Arthur le Blanc, and Poels, Karolien, and Siegfried Dewitte. “Getting a Line on Print Nienke van Ruiten. “Finding the KEYS to Creativity in Ad Ads: Pleasure and Arousal Reactions Reveal an Implicit Agencies: Using Climate, Dispersion, and Size to Examine Advertising Mechanism,” 37, 4 (Winter), 63-74. Award Performance,” 37, 4 (Winter), 121-130. Pracejus, John W. See Rafi M. M. I. Chowdhury. Vink, Michiel W. See Michael B. Beverland. Putrevu, Sanjay. “Consumer Responses Toward Sexual and Non- Wan, Heather. See David W. Stewart. sexual Appeals: The Influence of Involvement, Need for Wang, Guangping. See Hairong Li. Cognition (NFC), and Gender,” 37, 2 (Summer), 57—69. Webster, Cynthia. See Michael L. Capella. Ringold, Debra Jones. “Responsibility and Brand Advertising in Wentzel, Daniel. See Brett A. S. Martin. the Alcoholic Beverage Market: The Modeling of Normative West, Douglas C., ArthurJ . Kover, and Albert Caruana. “Practi- Drinking Behavior,” 37, 1 (Spring), 127-141. tioner and Customer Views of Advertising Creativity: Same Rosengren, Sara. See Micael Dahlén. Concept, Different Meaning?” 37, 4 (Winter), 35-45. Rossiter, John R. “Defining the Necessary Components of Cre- Wilbur, Kenneth C. “How the Digital Video Recorder (DVR) ative, Effective Ads,” 37, 4 (Winter), 139-144, 148-149. Changes Traditional Television Advertising,” 37, 1 (Spring), —_——. See Lars Bergkvist. 143-149. Roundtree, Robert. See Sunil Erevelles. Wilson, Rick T., and Brian D. Till. “Airport Advertising Ef- Sasser, Sheila L., and Scott Koslow. “Desperately Seeking Adver- fectiveness: An Exploratory Field Study,” 37, 1 (Spring), tising Creativity: Engaging an Imaginative ‘3 Ps’ Research 59-72. Agenda,” 37, 4 (Winter), 5-19 ———. See Daniel W. Baack. Sierra, Jeremy J. See Robert S. Heiser. Yang, Xiaojing. See Robert E. Smith. Smith, Robert E., Jiemiao Chen, and Xiaojing Yang. “The Impact Yaveroglu, Idil, and Naveen Donthu. “Advertising Repetition of Advertising Creativity on the Hierarchy of Effects,” 3 and Placement Issues in On-Line Environments,” 3 wo , + (Winter), 47-61. (Summer), 32—43. Stewart, David W., Yan Cheng, and Heather Wan. “Creative and Zhao, Xin, and Russell W. Belk. “Advertising Consumer Cul- Effective Advertising: Balancing Spontaneity and Disci- ture in 1930s Shanghai: Globalization and Localization in pline,” 37, 4 (Winter), 135-139, 148-149. Yuefenpat,’ 37, 2 (Summer), 45—56. Suh, Jaebeom. See Hyun Seung Jin. Zhou, Nan. See Hairong Li. Swait, Joffre. See Jooyoung Kim. Zinkhan, George M. See Sunil Erevelles. The following Statement of Ownership, Management, and Circulation is provided in accordance with the requirements contained in 39 USC 3685. The Journal of Advertising (Publication no. 0091-3367) appears quarterly, and the annual subscription price is $252.00. It is owned, managed, and published by M.E. Sharpe, Inc., which is located at 80 Business Park Drive, Armonk, Westchester County, NY 10504-1715. The Owner and Publisher is Myron E. Sharpe, at the same address. The Editor is Marla Royne, c/o M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504. The Managing Editor is Pa- tricia A. Kolb, M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504. During the preceding twelve months, the average number of copies printed for each issue was 1,745; the average paid circulation (by mail subscription) was 1,282; the average free distribution, 61; the average number of copies distributed, 1,343. Corresponding figures for the issue published nearest to the filing date: total number of copies printed, 1,793; total paid circulation (by mail subscription), 1,380; total free distribution, 56; total distribution, 1,386. Filed by Carmen Chetti, Vice-President