Table Of Content

INDEX TO VOLUME 32 OF THE JOURNAL OF ADVERTISING Altsech, Moses B. See Thomas W Cline and the United States: The Interplay of Appeal, Product, Baker, Stacey Menzel. See Carol M Motley and Culture, 32, 3 (Fall), 57-68 lsen, Karen L. “And Now A Word from Our Sponsor Lewis, Liza Stav: hansky See Wendy Macias Look at the Ettects %§ Sponsored Conte nt and Banner Lowrey, Tina M., L. J Shrum, and Tony M Dubitsky The Re- i, 32, 2 (Summer), 1 7—3 lation Between Brand-Name Li nguistic Characteristics and ThomasG . Se Elzbieta Lepkowska-W hite Brand-Name Memory,” 32, 3 (Fall), 7-18 n, Norman R See John Ww Pracejus Mac 1aS Wendy, and Liza Stavchansky Lewis “A Conte nt Analy- Nn. Ste phen. See Lorna Stevens sis of Direct-to Consumer (DTC) Prescription Drug Web MukundS . Kulkarni Sites, 2, 4 (Winter), 43-56 Bias Political-Advertising Pro- Maclaran, Pauline See Lorna Stevens periment Involving the 1998 Martin, Brett A. S., Bodo Lang, and Stephanie Wong. “Conclu- sion Explicitness in Advertising The Moderating Role ol Need for Cogni t10n (NFC) and Argument Quality AQ) yn Pe rsuasion, + (Winter), 57-65. Morrison, Margaret A., and Eric Haley. “Ac count Planners’ Views on How T he if Work Is and Should Be Evaluated,” 32, 2 1G al Responsi- I LQ2 Motley, Carol M > Geraldine R. Henderson, and Stacey Menzel Baker Exploring Collective Memories Asso iated with ind Rohit Deshpande African-American Advertising Memorabilia: The Good, the itoro f Ech Self-Aware- Bad, and the Ugly,” 32, 1 (Spring), 47 58 t Win- Olsen, G Doug! is. Je John W. Prac eyus Orth, Ulrich R., and Denisa Holancova. “Consumer Response to Sex Role Portrayals in Advertisements: Effects of Incon- Prejudices on Emotions and Attitudes,” 32, 4 Winter), 77 89 Ouyang Ming. Se Zhou Nan Pantzar, Mika Tools or Toys Inventing the Need for Domestic ) Postwar and Postmodern Finland ‘2. 3 (Spring), » pe Parker, Betty J. “Food for Health: The Use of Nutrient Content, Health, and Structure/Function Claims in Food Advertise- Integr ation ments, 32 5 (Fall), 4 6 of Advertising Campaign Publicity on the Pracejus, John W., G. Douglas Olsen, and Norman R. Brown ent Advertisements, 32, 4 (Winter), 29 On the Prevalence and Impact of Vague Quantifiers in the 1 M., and Charlene Goh. “Brand Morphing Advertising of Cause-Related Marketing (CRM),” 32, 4 Advertising Theory and Practice, (Winter), 19-28 Rodgers, Shelly. “The Effects of Sponsor Relevance or Consumer See Thomas W Cline Reactions to Internet Sponsorships,” 32, 4 (Winter), 67-76. ind S., Premal P. Vora, and Terence A Brown. Ruth, Julie A., and Bernard L. Simonin. “‘Brought to You by Firing Advertising Agencies: Possible Reasons and Mana- Brand A and Brand B Investigating Multiple Sponsors gerial Implications,” 32 + (Fall). SO Influence on Consumers Attitudes Toward Sponsored Lancaster, Alyse R , and Kent M Lancaster. “Teenage Exposure Events,” 32, 3 (Fall), 19 3,0 to Cigarette Advertising in Popular Consumer Magazines: Shavitt, Sharon. See Zhang Jing Vehicle Versus Message Reach and I requency, “3 2,3 (Fall), Shrum, L J. See Tina M. Lowrey. 69-—76 Simonin, Bernard L. See Julie A. Ruth. Lancaster, Kent M. See Alyse R. Lancaster Spears, Nancy. “On the Use of Time Expressions in Promoting Lang, Bodo. See Brett A. S. Martin Product Benefits: The Metaphoric and the Literal,” 32, 2 Lepkowska-White, Elzbieta, Thomas G. Brashear, and Marc G. (Summer), 33—44. Weinberger. “A Test of Ad Appeal Effectiveness in Poland Stevens, Lorna, Pauline Maclaran, and Stephen Brown. “Red Time my of Advertising ISSN 0091 367 Ambivalence, and Women’s Zhang, Jing, and Sharon Shavitt. “Cultural Values in Advertise- +>) + OH ments to the Chinese X-Generation: Promoting Modernity nd §$ Kulkar ni and Individualism,” 32, 1 (Spring), 23—34 bieta Lepkowska- White Zhou Dongsheng. See Zhou Nan. rld War I] P oster Zhou, Nan, Dongsheng Zhou, and Ming Ouyang. “Long-Term Ameri an ( Ettects of Television Advertising on Sales of Consumer Durables and Nondurables: The Case of China,” 3 2 (Sum- mer 15-54