The Innovator's ToolKit: 50 Techniques for Predictable and Sustainable Organic Growth

380 Pages·2009·10.554 MB·English

by  David Silverstein, Philip Samuel, Neil Decarlo(auth.)

DAVID SILVERSTEIN
PHILIP SAMUEL
NEIL DECARLO
JohnWiley&Sons,Inc.
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C O N T E N T S
DOWNLOADABLEEXHIBITS xi
PREFACE xiii
ACKNOWLEDGMENTS xv
INTRODUCTION HowtoMakeOrganicGrowthanEveryday
Event—SystematizingYourInnovationProcess xvii
Every organizationstruggleswith consistentlyachieving
organic-growthtargets,but understandinga few key
concepts can begin to change all that.
Focusingon innovation’sfrontedge: It’s not as nebulous
as you think.Jobs To Be Done andOutcomeExpectations
form the frontedge of innovation.
Adoptingorganicgrowthstrategies:Coregrowth,disruptive
growth,related-jobsgrowth,or new-jobsgrowth.What
innovationstrategiesdo you have?
Developinga project portfolio:Here’s a secret not all
know—manyinnovationstogether createcompetitive
advantage,not just one big one.
Understandinghow humanssolve problems:Forget
innovation—youunderstandhow people solve problems,
you’re there.
Establishinga process for innovation:Thereis a way
innovationhappens—you mightas well makeit available
to everyone.
T E C H N I Q U E S A N D T O O L S
FOR ORGANIC GROWTH
The hope of organicgrowtheventuallymeets the realityof
bringingaboutsubstantivechange.Use these 55techniques
to make organicgrowthand innovationan everyday event
in your organization.
v
vi CONTENTS
P A R T I
Define the Opportunity 1
Techniques and Tools for
Identifying High-Potential Innovation Projects
TECHNIQUE1 JobsToBeDone 3
Determinethe human need you’retryingto fulfill.
TECHNIQUE2 OutcomeExpectations 9
Give customersmore of whatthey desire.
TECHNIQUE3 ValueQuotient 15
Identifyopportunitygaps in the marketplace.
TECHNIQUE4 Ethnography 21
Observe your customersto uncover unarticulatedneeds.
Techniques and Tools for
Scoping and Focusing Innovation Projects
TECHNIQUE5 HeuristicRedefinition 27
Drawa pictureof your system andits partsto focus
ideation.
TECHNIQUE6 NineWindows 35
Lookingat your opportunitythroughninedifferentlenses.
TECHNIQUE7 JobScoping 40
Broaden or narrowyour innovationfocus.
Techniques and Tools for
Effectively Managing People, Projects,
and Innovation ROI
TECHNIQUE8 StakeholderManagement 44
Get key influencersinvolvedand on your side.
TECHNIQUE9 CognitiveStyle 51
Leveragethe diversityof your exploitersandexplorers.
TECHNIQUE10 ProjectCharter 59
Keep your innovationteam focused andon track.
TECHNIQUE11 InnovationFinancialManagement 66
Constantlyimproveyour assumption-to-knowledgeratio.
Contents vii
P A R T I I
Discover the Ideas 75
Techniques and Tools for
Refining Innovation Opportunities
TECHNIQUE12 ResourceOptimization 77
Make sure you use all availableresources.
TECHNIQUE13 FunctionalAnalysis 83
Scrutinizeyour system for innovation.
TECHNIQUE14 TrendPrediction 91
Learn from evolution’sgenetic code.
TECHNIQUE15 CreativeChallenge 100
Sacrificethe sacred cows.
Techniques and Tools for
Leveraging Brainpower and Turbo-Charging Creativity
TECHNIQUE16 HITMatrix 104
Compareexistingsolutionsto sparknew breakthroughs.
TECHNIQUE17 SCAMPER 107
Ask eight importantquestions.
TECHNIQUE18 Brainwriting6-3-5 111
Encourageequal opportunityideation.
TECHNIQUE19 ImaginaryBrainstorming 114
Get sillyfor the sake of creativity.
TECHNIQUE20 ConceptTree 118
Leverage currentideas to generatemanyideas.
TECHNIQUE21 RandomStimulus 122
Use an unrelatedpictureor word to spawn new ideas.
TECHNIQUE22 ProvocationandMovement 127
Step over the roadblocksin your thinking.
Techniques and Tools for
Exploring All Human Knowledge and Nature
TECHNIQUE23 StructuredAbstraction 132
Guide your innovationusing40 proven principles.
viii CONTENTS
TECHNIQUE24 SeparationPrinciples 138
Splityour innovationproblemin four ways.
TECHNIQUE25 76StandardSolutions 144
Learn how substancesinteractwithfields to form
solutions.
TECHNIQUE26 Biomimicry 153
Seek nature’seons of experienceto findanswers.
Techniques and Tools for
Selecting the Best Ideas for Further Development and Design
TECHNIQUE27 KJMethod 159
Groupandorganizeideas by theirnaturalaffinities.
TECHNIQUE28 IdeaHarvestingandTreatment 163
Organizeand shape ideas to improvetheir yield.
TECHNIQUE29 SixThinkingHats 169
Evaluateyour solutionideas in six differentways.
P A R T I I I
Develop the Solution 177
Techniques and Tools for
Formulating an Initial Design
TECHNIQUE30 PerformanceandPerceptionExpectations 179
Identifywhatcustomerswantin your solution.
TECHNIQUE31 AxiomaticDesign 185
Transformwhatcustomerswantintothe best products
andservices.
TECHNIQUE32 FunctionStructure 193
Identifyhow the solutionfunctionsin its whole and its
parts.
TECHNIQUE33 MorphologicalMatrix 198
Generatesolutionconceptsby combiningdesign
alternatives.
TECHNIQUE34 TILMAG 204
Pair idealsolutionelements to createnew design
concepts.
Contents ix
Techniques and Tools for
Selecting the Very Best Design to Pursue
TECHNIQUE35 PairedComparisonAnalysis 208
Rank design conceptsagainsteach other in pairs.
TECHNIQUE36 PughMatrix 212
Evaluateall your design concepts to createthe invincible
solution.
Techniques and Tools for
Optimizing and Finalizing Designs
TECHNIQUE37 ProcessCapability 217
Predictthe performanceof your new solution.
TECHNIQUE38 RobustDesign 223
Make your design insensitiveto uncontrollableinfluences.
TECHNIQUE39 DesignScorecards 228
Develop a dashboardto trackyour design and its
underlyingprocesses.
TECHNIQUE40 DesignFailureModeandEffectsAnalysis 240
Anticipatewhatcan go wrongwithyour solutionbeforeit
does.
TECHNIQUE41 DiscreteEventSimulation 248
Visualizeand test your innovationthroughcomputer
modeling.
TECHNIQUE42 RapidPrototyping 255
Make a fast 3D modelof your solutionto explore its
viability.
P A R T I V
Demonstrate the Innovation 261
Techniques and Tools for
Evaluating How New Products/Services Perform Prior to Their Release
TECHNIQUE43 Prototyping 263
Build a fullyfunctioningmodel of your new productto test
and perfectit.
TECHNIQUE44 Piloting 269
Build a fullyfunctioningmodel of your new service to test
and perfectit.
x CONTENTS
Techniques and Tools for
Mapping New Product and Service Delivery Processes
TECHNIQUE45 SIPOCMap 275
Identifythe key inputsand outputsof your processes.
TECHNIQUE46 ProcessMap/ValueStreamMap 280
Flesh outthe detailsof your process.
Techniques and Tools for
Making Sure Processes Are Optimized for Efficient and Flawless Operations
TECHNIQUE47 MeasurementSystemsAnalysis 287
Makesure you know your measurementsare valid.
TECHNIQUE48 WorkCellDesign 295
Configurethe workspacefor flow and optimization.
TECHNIQUE49 MistakeProofing 301
Installmeasuresto preventhuman andsystem error.
TECHNIQUE50 DesignofExperiments 306
Analyzeinputandoutputvariablesto identifythe critical
few.
TECHNIQUE51 ConjointAnalysis 312
Comparesolutionattributesto cull outcustomer
preferences.
Techniques and Tools for
Problem Diagnosis and Improvement Prior to Commercialization
TECHNIQUE52 ProcessBehaviorCharts 318
Monitorprocess performanceto keep the new solutionin
control.
TECHNIQUE53 Cause&EffectDiagram 325
Investigatethe rootcauses of performanceproblems.
TECHNIQUE54 Cause&EffectMatrix 329
Identifythe key input-outputrelationshipsin need of
attention.
TECHNIQUE55 ControlPlan 332
Ensurethatyour new solutionbecomes commercializedas
planned.
INDEX 339
D O W N L O A D A B L E E X H I B I T S
Exhibit 1.2 Structure of a Job Statement.
Exhibit 5.2 Problem Statement Prioritization Matrix.
Exhibit 6.2 Nine Windows Grid.
Exhibit 7.1 Job Scoping Format.
Exhibit 8.1 Stakeholder Diagnostic.
Exhibit 8.2 Power and Influence Map.
Exhibit 8.3 Leverage Matrix.
Exhibit 10.1 Innovation Projection Charter.
Exhibit 11.2 Initial Assumptions.
Exhibit 11.3 Reverse Income Statement.
Exhibit 11.4 Pro Forma Operations Specs.
Exhibit 11.5 Updated Income Statement.
Exhibit 11.6 Milestones and Assumptions.
Exhibit 15.2 Creative Challenge Matrix.
Exhibit 16.1 HIT Matrix.
Exhibit 17.1 SCAMPER Worksheet.
Exhibit 18.1 Brainwriting 6-3-5.
Exhibit 19.1 Imaginary Brainstorming.
Exhibit 22.1 Provocation and Movement.
Exhibit 23.3 Contradiction Matrix.
Exhibit 28.1 Idea Harvesting-Before.
Exhibit 28.3 Idea Harvesting-Shaping.
Exhibit 28.4 Idea Harvesting-Strengthening.
Exhibit 30.1 Performance and Perception Expectations.
Exhibit 33.1 Morphological Matrix.
Exhibit 33.2 Morphological Matrix Design Concepts.
Exhibit 34.1 TILMAG Matrix.
Exhibit 34.2 TILMAG Design Concepts.
Exhibit 36.1 Pugh Matrix.
Exhibit 39.1 Overall Performance Scorecard.
Exhibit 39.3 Overall Component Scorecard.
Exhibit 39.4 Component Scorecard.
xi