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The innovation factory PDF

182 Pages·2016·6.156 MB·English
by  GarelGillesMockElmar
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The Innovation Factory TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk The Innovation Factory Gilles Garel Conservatoire National des Arts et Métiers, Paris, France Elmar Mock Creaholic, Biel/Bienne, Switzerland foreword by Yves Pigneur Boca Raton London New York CRC Press is an imprint of the Taylor & Francis Group, an informa business AN AUERBACH BOOK Translated by Hélène Mock from the original version, La Fabrique d’Innovation, Dunod 2e édition, 2016. Book award: European Foundation for Management Development (EFMD), 2014. CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2016 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Version Date: 20160211 International Standard Book Number-13: 978-1-4987-4022-7 (eBook - PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information stor- age or retrieval system, without written permission from the publishers. For permission to photocopy or use material electronically from this work, please access www.copy- right.com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that pro- vides licenses and registration for a variety of users. For organizations that have been granted a photo- copy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Dedication “When everything seems to be going against you, remember that airplanes take off against the wind, not with it.” – Henry Ford Making breakthrough innovation is no easy matter—it is like teaching a humpback whale to fly or an American eagle to swim. This book is dedicated to all the men and women out there who have taken the plunge! v TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk Contents Dedication v Contents vii Foreword xiii Preface xvii Acknowledgments xix About the Authors xxi Chapter 1: Nobody Goes Truffle Hunting on the Highway 1 1.1 The Innovator Stops You from Going Around in Circles 2 1.2 What Is at Stake for Companies with Contemporary Innovation? 3 1.3 From the Notion of Innovation to Actually Making It Happen 6 1.4 The Entrepreneur and the Scholar 8 1.5 Innovation Was, Is, and Will Be . . . 9 Chapter 2: The Hidden Side of the Concept of the Swatch 11 2.1 The Great Watch Crisis of the Late 1970s, or When Managers Are No Longer Entrepreneurs 13 vii viii The Innovation Factory 2.1.1 The Watch Barons Ensnared by the Models of the Past 13 2.1.2 Precision Is No Longer a Measure of Quality 15 2.1.3 The Hayek Report, or the Rapid Concentration within the Sector 16 2.2 Innovation versus the Crisis: The Empire Strikes Back with the Swatch 17 2.2.1 Head in the Cogs 17 2.2.2 The Unlikely Encounter 19 2.3 The Swatch Project Did Not Simply Appear Out of the Blue 21 2.3.1 When the Watch Is the Best Way of Diversifying Watchmaking 23 2.3.2 Carte Blanche for a Black Case, or Perfect Peace for Two Dissidents 25 2.4 The Innovative Design of the Swatch 28 2.4.1 From the Knowledge of the Plastics Process to the Expanding of the Initial Concept 31 2.4.2 A Plastic-Welded Watch (Knowledge) That Is Consequently Inexpensive (Concept) 35 2.4.3 A Plastic-Welded Watch (Knowledge) That Is Consequently Resilient and Waterproof (Concept) 35 2.4.4 A Plastic-Welded Watch (Knowledge) That Is Consequently Unrepairable (Concept) 36 2.4.5 From the Knowledge of the Product to the Growth of the Initial Concept 37 2.4.6 A Redefined Framework: A Simpler and More Reliable Watch 37 2.4.7 The Advent of Marketing Knowledge or the Fashion Dimension 42 2.4.8 From the Knowledge of Design to an Expanded Concept and a Discreetly Efficient Product 45 Contents ix 2.4.9 The Design of the Process of Manufacturing 49 2.4.10 The Swatch Standardized the Production and Diversified the Product 49 2.4.11 From the Initial Industrial Improvisation to Mass Production 51 2.4.12 An Original Product with an Original Process and Vice Versa 51 2.5 Conclusion 53 2.5.1 The Fundamental Management Lessons to be Learned from Breakthrough Innovation 53 2.5.2 Take the Time to Acquire the Knowledge 55 2.5.3 The Protection of a Mentor Leader 56 2.5.4 Draw, Prototype, Represent 56 2.5.5 The Reuse of Familiar or Unfamiliar Knowledge 56 2.5.6 Putting Up with Deviant Tendencies; Preparing for the Breakthrough 57 2.5.7 Do Not Make Hasty Negative Judgments or Straightaway Think That Something Is Impossible 58 2.5.8 The Commercial Launching of the Swatch 59 2.5.9 Time to Leave and to Move on to Something New 60 2.5.10 The Paternity of the Swatch 61 2.5.11 The Father and the Mothers 62 2.5.12 The Putative Godfather 63 2.5.13 The Subtle Link between Creativity and Knowledge 66 Chapter 3: C-K: A Truly Practical Theory of Breakthrough Innovation 67 3.1 Reconciling Concept with Knowledge 68 3.2 A First Approach of the Notion of Design 69 3.3 The Theoretical Roots of the Design: Design versus Decision 71

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