The HBR Guide Collection. PDF
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8-TITLE SET How to go to your page This eBook is a 8 book collection. To avoid duplicate page numbers in the electronic version, we have included an abbreviated form of the title before these pages, separated by a colon. Persuasive Presentations—PP Better Business Writing—BBW Getting the Right Work Done—GRWD Managing Stress at Work—MSW Finance Basics for Managers—FBM Project Management—PM Managing Up and Across—MUA Getting the Mentoring You Need—GMYN For example, to go to page vii of Persuasive Presentations, type “PP:vii” in the "page #" box at the top of the screen and click "Go." To go to page “8” of Managing Stress at Work, type “MSW:8”… and so forth. Please refer to the eTOC for further clarification. The HBR Guide Collection Contents: Persuasive Presentations Better Business Writing Getting the Right Work Done Managing Stress at Work Finance Basics for Managers Project Management Managing Up and Across Getting the Mentoring You Need Harvard Business Review Press Boston, Massachusetts ISBN-13: 978-1-62527-812-8 Smarter than the average guide Hbr Guide to Persuasive Presentations Inspire action Engage the audience Sell your ideas By Nancy Duarte HBR Guide to Persuasive Presentations HH55998811..iinnddbb ii 77//1166//1122 99::0055 AAMM Harvard Business Review Guides Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. The titles include: HBR Guide to Better Business Writing HBR Guide to Finance Basics for Managers HBR Guide to Getting a Job HBR Guide to Getting the Mentoring You Need HBR Guide to Getting the Right Work Done HBR Guide to Giving Effective Feedback HBR Guide to Making Every Meeting Matter HBR Guide to Managing Stress HBR Guide to Managing Up and Across HBR Guide to Persuasive Presentations HBR Guide to Project Management HH55997711..iinnddbb iiii 77//1166//1122 1100::1155 AAMM HBR Guide to Persuasive Presentations Nancy Duarte HARVARD BUSINESS REVIEW PRESS Boston, Massachusetts HH55998811..iinnddbb iiiiii 77//1166//1122 99::0055 AAMM Find more digital content or join the discussion on www.hbr.org. The web addresses referenced and linked in this book were live and correct at the time of the book’s publication but may be subject to change. Copyright 2012 Harvard Business School Publishing Corporation All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Duarte, Nancy. HBR guide to persuasive presentations / Nancy Duarte. p. cm. ISBN 978-1-4221-8710-4 (alk. paper) 1. Business presentations. 2. Persuasion (Psychology) I. Title. HF5718.22.D817 2012 658.4′52—dc23 2012019634 HH55998811..iinnddbb iivv 77//1166//1122 99::0055 AAMM What You’ll Learn Do you dread giving presentations? Maybe your mind goes blank when you sit down to generate ideas, or you struggle to organize your fragmented thoughts and data into a coherent, persuasive message. Is it tough to con- nect with customers you’re wooing, senior executives you’re hitting up for funding, or employees you’re train- ing? Do you fumble for the right words, get lost in your slide deck, run out of time before you’ve hit your main points—and leave the room uncertain you’ve gotten through to anyone? This guide will give you the confi dence and tools you need to engage your audience, sell your ideas, and inspire people to act. You’ll get better at: • Showing people why your ideas matter to them • Winning over tough crowds • Balancing analytical and emotional appeal • Crafting memorable messages • Creating powerful visuals HH55998811..iinnddbb vv 77//1166//1122 99::0055 AAMM What You’ll Learn • Striking the right tone • Holding your audience’s attention • Measuring your impact vi HH55998811..iinnddbb vvii 77//1166//1122 99::0055 AAMM
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