The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

202 Pages·2019·6.386 MB·English

by  Barry J. Babin, Marko Sarstedt

Barry J. Babin · Marko Sarstedt Editors
The Great
Facilitator
Refl ections on the Contributions of
Joseph F. Hair, Jr. to Marketing and
Business Research
The Great Facilitator
(cid:129)
Barry J. Babin Marko Sarstedt
Editors
The Great Facilitator
Reflections on the Contributions
of Joseph F. Hair, Jr. to Marketing
and Business Research
Editors
BarryJ.Babin MarkoSarstedt
LouisianaTechUniversity Otto-von-GuerickeUniversityMagdeburg
Ruston,LA,USA Magdeburg,Sachsen-Anhalt,Germany
ISBN978-3-030-06030-5 ISBN978-3-030-06031-2 (eBook)
https://doi.org/10.1007/978-3-030-06031-2
LibraryofCongressControlNumber:2019932988
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JosephF.HairandhiswifeDale(UsedwithpermissionfromMarkoSarstedt)
Contents
TheGreatFacilitator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
BarryJ.BabinandMarkoSarstedt
PartI Colleague,Mentor,andLeader
JosephF.HairJr.:MyFriendandCoauthorforFiftyYears. . . . . . . . . 11
RolphE.Anderson
JosephF.HairJr.,TheEarlyYears:UniversityofMississippi. . . . . . . . 19
RonaldF.BushandPaulS.Busch
JoeHair:ImpactandContributionstoDoctoralStudents
atLSU(1980–1992). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
JillAttawayandMitchGriffin
ServiceEngagementintheMarketingDiscipline:TheLife
andLegacyofJosephF.HairJr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
DavidJ.OrtinauandAlvinJ.Williams
PartII DBA
JoeHair:Adventurer,Scholar,Innovator,FamilyMan. . . . . . . . . . . . . 41
TorstenM.PieperandJosephH.Astrachan
ThePatriarch:JosephF.Hair. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
AnneGottfried
Mentoring:EyestoSee,EarstoHear,andaHearttoGive. . . . . . . . . . 59
DanaE.Harrison
TheUncommonAcademic:FormerGraduateStudent’s
PerspectivesoftheGreatEducatorDr.JosephF.HairJr.. . . . . . . . . . . 71
LucasHopkinsandKeithE.Ferguson
TheLegendaryJosephF.HairJr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
LucyM.MatthewsandRyanL.Matthews
vii
viii Contents
LessonsfromJoe:InsightsfromaJourneywithaWorld-ClassEducator
andScholar. . .. . . . . .. . . . . .. . . . . .. . . . .. . . . . .. . . . . .. . . . .. . . . 83
RussellS.ReamsJr.
TheSkilledDoctoralMentor:AGiftedTeacherandPatientGuide
ReflectionsonDr.JoeHair. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
ShawnWilson
JosephF.HairJr.:AFondTributetoanEntrepreneurAcademicand
InternationalLeader. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
VijayK.Patel
PartIII Coauthor
InPursuitofHappiness,Textbooks. . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
ChuckLambandO.C.Ferrell
RevisitingHairEtal.’sMultivariateDataAnalysis:40YearsLater. . . . . 113
MarkoSarstedt
MultivariateDataAnalysis:ItsApproach,Evolution,andImpact. . . . . 121
WilliamBlackandBarryJ.Babin
WhatMakesaGreatTextbook?LessonsLearnedfromJoeHair. . . . . . 131
ChristianM.Ringle
JoeHair:ImpactandContributionstoSalesResearchandTeaching. . . . 151
JamesS.Boles
DerKnacksandaSilverBullet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
MarkoSarstedt
PartIV GlobalScholar
ImportanceofHair’sBooksinBrazilianBusinessResearch. . . . . . . . . . 167
DiógenesS.BidoandDirceudaSilva
Prof.Hair’sContributionstoSocialScience:APerspective
ontheProfessor’sCareer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
Wen-LungShiauandYideLiu
“ReadandCiteHairetal.”:HowtheWorkofJosephF.HairImpacts
UsinMalaysia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
Jun-HwaCheah(Jacky),MumtazAliMemon,HiramTing,FrancisChuah,
andRamayahThurasamy
TheGoodSamaritan. . .. . . .. . . . .. . . .. . . .. . . .. . . . .. . . .. . . .. . . 193
WalidChaoualiandJamesGaskin
JosephF.Hair:AGreatScholarandaSplendidPerson—Memories
fromtheUniversidaddeSevilla. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
GabrielCepedaandJoseL.Roldán
The Great Facilitator
Barry J. Babin and Marko Sarstedt
Introduction
As the editors of a volume recognizing the professional body of work thus far
contributed by Professor Joseph F. Hair, Jr. (Joe), we faced many options for how
togoaboutanopeningchapter.Ourcontributorscertainlycoverallthebaseswellin
the chapters that follow, and we wondered what more is there that we might do?
Certainly, as two individuals touched profoundly by our professional and personal
relationships with Joe, we certainly could use the space to further describe Joe’s
standingasmarketingacademic’spremierdoorman,onewhoopenedthedoorsto
so many fruitful careers within the discipline. However, we would certainly be
redundant with other chapters illustrating the benefits of having Joe touch your
career. Alternatively, we could point to the impact of his scholarship through his
textbooks, for which we kid he has an iPhone App to monitor incoming citations!
Againthough,otherchaptersbelowdoathoroughjobofdescribingthatimpactfrom
multiple perspectives. Or, we could use this opening chapter to point out the
tremendous and selfless service he has provided to the discipline. But, still again,
severalchaptersbelowprovidedetaileddescriptionsofthosecontributions.Finally,
wecouldusethespacetosaythatJoeisagreatguy.Well,allthechapters,whichwe
havestructuredintofourparts,namely,(1)Colleague,Mentor,andLeader,(2)DBA,
(3),Coauthor,and(4)GlobalScholar,acknowledgethatfact!
B.J.Babin
LouisianaTechUniversity,Ruston,LA,USA
e-mail:[email protected]
M.Sarstedt(*)
Otto-von-GuerickeUniversityMagdeburg,Magdeburg,Germany
MonashUniversityMalaysia,SchoolofBusinessandGlobalAsiainthe21stCenturyResearch
Platform,SubangJaya,Selangor,Malaysia
e-mail:[email protected]
#SpringerNatureSwitzerlandAG2019 1
B.J.Babin,M.Sarstedt(eds.),TheGreatFacilitator,
https://doi.org/10.1007/978-3-030-06031-2_1
2 B.J.BabinandM.Sarstedt
Fig.1 WatchthisinterviewmadebytheAcademyofMarketingScienceinwhichJoereflectsupon
his career development and success: http://www.fnutl.com/ams/Hair.mp4 (Used with permission
fromtheAcademyofMarketingScience)
Thus, did our enthusiastic contributors leave anything for us to do? Joe was
knowntosayduringcareertalksthatonecouldbesuccessfulacademicallyworking
40hoursperweekinresearch,teaching,orservice.Takinghimathisword,mostof
hisworkweeksmustbe120hourslong!Inthesameway,onecouldbesuccessfulin
researchbyworkingfull-timeononespecifictopic.AcursoryviewofJoe’sresearch
record shows further evidence of long workweeks based on what appears to be a
wide-rangingarrayoftopicscharacterizinghispublishedresearch.Tothatend,this
chapter contributes by providing an overall synthesis of his scholarly publication
recordbycontentanalyzingthetextfromthosearticles.Asinotherendeavors,the
resultssuggestthatappropriatelyforaguynamed“Hair,”heisamanofmanyhats
(Fig.1).
Semantic Mapping of Joe’s Research
Method and Data
We conducted an unstructured ontological discovery using a conceptual modeling
algorithm,Leximancer,toidentifydominantcontentthemesthatcharacterizeJoe’s
academicpublishingrecord.Leximanceraimstouncoverthestructureofaresearch
stream by inferring links between concepts via the co-occurrence of words within
their textual contexts. The idea is that co-occurring words reflect categories (i.e.,
concepts)withspecificmeanings(SmithandHumphreys2006).Thesoftwareusesa
TheGreatFacilitator 3
Bayesian machine-learning algorithm to identify groups with related meanings
(Leximancer 2018). The algorithm also identifies relationships among concepts
andsubsequentlydevelopsthemes.Leximancerthenvisualizesthetextualstructure
inaconceptmapthatrepresentsconceptswithdotsandthemeswithcircles.Within
theresultingconceptmap,thesizeofacircleindicateshowmanyconceptsbelongto
a theme, and the boundaries of the circle define concept limits, with similarity
indicatedbydistanceneighboringthemes.Thethemesareheat-mapped toindicate
importance.Thatis,athemecomprisingthemostfrequentlymentionedconceptsis
considered important and appears in red in the map. The second most important
themeappearsinorangeandsoonaccordingtothecolorwheel(Fritzeetal.2018;
Khanetal.2019).Similarly,thesizeofaconcept’sdotreflectsitsconnectivityinthe
conceptmap.Thelargerthedot,themoreoftentheconceptiscodedinthetextalong
withtheotherconceptsinthemap.Inaddition,distancesbetweenthedotsindicate
how closely the concepts are related. For example, concepts that appear together
ofteninthesametextelementtendtosettlenearoneanotherinthemapspace(Fritze
etal.2018;Khanetal.2019).
Leximancerhasbeenusedtoidentifydominantthemesinvariousfieldsincluding
communicationstudies(Chevalieretal.2018),marketing(e.g.,Wildenetal.2017),
and various areas of life sciences (e.g., Day et al. 2018; Kilgour et al. 2018; Rigo
et al. 2018). Following prior studies, we included all of Joe’s published journal
articlesthatwewereabletoaccessusingvariousresearchdatabases.Severalarticles,
suchasthoseinMarquetteBusinessReview(BowlingandHair1975),Mississippi’s
Business (Hair et al. 1974), and Multivariate Experimental Clinical Research
(Replogle and Hair 1977), were not available online and were excluded from the
analysis.Thefinalanalysisbuildson93articlespublishedbetween1972and2018.
Results
UsingtheLeximancersoftware(Leximancer2018),wefirstperformedatrainingrun
toidentifyconceptsthatdonotofferanyinsights intoJoe’sresearchdomain.Asa
resultofthistrainingrun,weexcludedgenericconceptssuchas“figure,”“journal,”
“pp.,”“table,”and“volume”forthemainanalysis.Figure2showstheconceptmap
resultingfromthemainanalysis,whichassumesathemesizeof33%toallowfora
compactgroupingofconcepts.Table1 reports thethemes sortedbytheassociated
numberoftextblocks(i.e.,hits)andshowseachtheme’smainconcepts.
The analysis produces nine distinct themes that characterize Joe’s research
domain.Modelandresearchclearlyconstitutethemostimportantthemes.Looking
into these theme’s concepts, we find that they primarily refer to methodological
aspects as evidenced by terms such as research, data, measurement, structural
equation modeling, PLS-SEM (i.e., partial least squares structural equation
modeling; Hair et al. 2017b), and variables (Table 1). Importantly, model and