The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop CS5, Illustrator CS5 and Indesign CS5, 5th Edition

754 Pages·2010·93.67 MB·English

by  Allan B. Wood

The
Graphic Designer’s
Digital Toolkit
ALLAN B. WOOD
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The Graphic Designer’s Digital Toolkit, © 2011 Delmar, Cengage Learning
5th Edition
ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may
Allan B. Wood
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Cover design: Steven Brower and Lisa Marie
Pompilio Library of Congress Control Number: 2010926956
Cover Illustration: Stephanie Dalton ISBN-13: 9781111138011
ISBN-10: 1-111-13801-X
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TABLE OF CONTENTS
Anyone Will Find This Book Helpful xvii
Emerging Trends xvii
Background of This Text xvii
Textbook Organization xviii
Features xix
New to Edition xx
How to Use This Text xxi
Objectives xxi
Design and Toolkit Tips xxi
Client Assignments xxi
Review Questions xxi
Advanced Users and Digital Toolkit Extra Sections xxi
Unit Review Projects xxi
The Learning Package xxi
E-Resource xxi
Who Is the Author? xxii
Acknowledgements xxii
Questions and Feedback xxiii
1
UNIT 1 2
Chapter 1: Welcome to the Land of OS 3
The Mac OS X Environment 4
The Dock 5
Mac OS X Windows 6
The Hard Drive 7
Mac OS X Finder Desktop Menus 8
System Preferences in the Apple Menu 12
The Windows 7 Environment 12
The Start Menu, Windows Explorer, and the Computer Function 13
Windows 7 Help and Support, and Control Panel 15
Macs and Windows Working Together 16
Saving and Reading Mac OS X and Windows Files 16
Same Function, Different Name 18
Mac and PC Keystrokes 18
Keystrokes to Increase Productivity 19
Options for Viewing and Transporting Portable Media 19
Project: Test Drive Mac OS X and Windows 7 23
Action Items 23
Managing Files and Folders 23
Organizing Text Chapters on Your Computer 23
Mac OS X: Creating a Folder Directory 24
Mac OS X: Copying Files and Folders from the Text CD 26
Windows 7: Creating a Folder Directory 28
iii
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
iv THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT
Windows 7: Copying Files and Folders from the Text CD 30
Searching for Files 32
Creating an Alias or Shortcut 34
Mac OS X and Windows 7: Organizing Your Desktop 35
ADVANCED USER: Creating Electronic Slide Shows of Images 40
Retrieving Images off the Internet 40
Gathering File Info and Previewing Images 41
Mac OS X: Creating a Slide Show Using Quick Look 42
Mac OS X: Creating a Slide Show Using Preview 43
Windows 7: Creating an Electronic Slide Show From the Pictures Library 44
Windows 7: Creating an Electronic Slide Show Using Windows Photo Viewer 45
Windows 7: Displaying an Electronic Slide Show Using Windows Media Center 46
DIGITAL TOOLKIT EXTRA: Burning Music, Photo, and Data CDs 47
Mac OS X: Creating a Data or Photo CD 47
Mac OS X and Windows 7: Creating Music CDs Using iTunes 48
Windows 7: Creating Data and Photo CDs 50
Windows 7: Creating Music CDs Using Windows Media Player 51
Chapter Summary 54
Review questions 54
2
Chapter 2: Designing for the Client 59
Elements of Design 60
Lines and Shapes 60
Texture 61
Value 61
Depth Perception 62
Perspective and Angle of View 63
Using Motion 63
Color 64
Format, Guidelines, and Grids 65
Design Principles 66
Balance 66
Use of Negative and Positive Space 67
Emphasis 68
Rhythm 68
Unity 69
Design Stages: From Concept to Completion 69
Working with the Client 69
The Designing Process 70
Typography 72
Character and Line Spacing 72
Categories of Type 74
Using Type in Print Media 74
Using Type for Electronic Media 75
Installing Fonts for Text Assignments (Optional) 75
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
TABLE OF CONTENTS v
Imagery 78
Saving Graphic File Formats 78
Understanding the Importance of Color 79
Creating Colors on the Computer 81
Action Items Overview 82
Considerations in the Design Process 82
ADVANCED USER: Identifying Design Elements and Principles
in Various Ads 85
DIGITAL TOOLKIT EXTRA: Internet Resources 86
Internet Resources 86
Chapter Summary 87
Review Questions 87
Unit Review 1: Getting Ready for Production 89
Action Items Overview 91
Downloading and Installing Acrobat Reader 91
Downloading and Installing Photoshop Tryout 95
Design Techniques 97
3
UNIT 2 98
Chapter 3: Adjusting Images in Photoshop 99
The Photoshop Environment 100
Working with Bitmap (Raster) Images 101
Photoshop Tools Panel 102
The Tool Options Bar and Application Menu Bar 104
Using Photoshop Help 106
Action Items Overview 107
Correcting Images for Print 109
A Word About Scanning and Resolution 109
Navigating Around the Image 109
Using the Image Menu 111
Duplicating Images 112
Correcting Images Using Auto Tone 113
Using the Shadow/Highlights Command 114
Correcting Color Casts with Auto Color 115
Saving Files with the .TIF Extension 116
Saving in Photoshop’s Native PSD Format (Optional) 117
Converting a Color Image to Black and White 118
Setting Resolution and Image Size in Photoshop 119
Enlarging an Image without Interpolation 120
Using RGB and CMYK Color Modes 121
Preparing Images for Web Media 123
Duplicating and Renaming Corrected Images 123
Adjusting Image Size for Web Media 123
Saving Images as JPEG Files 125
Save for Web Devices Command in Photoshop 126
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
vi THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT
File Formats Review 127
The New Document Dialog Box 128
ADVANCED USER: Using Histograms for Manual Levels Adjustment
and Curves for Precise Toning 130
Using Curves for Precision in Toning 132
DIGITAL TOOLKIT EXTRA: Using the Adobe Bridge and New Mini Bridge
for Retrieving and Managing Files 134
Creating Slide Shows Using Bridge 136
Using Bridge to Import Images from your Digital Camera 137
Using Mini Bridge 139
Chapter Summary 140
4 Review Questions 140
Chapter 4: Working with Selections and Channels 143
Photoshop’s Selection Tools 144
Marquee Tools 145
Editing Selections with the Tool Options Bar 145
Lasso Tools 145
The Magic Wand Tool 146
The Quick Selection Tool 147
The Channels Panel 148
Action Items Overview 149
Duplicating and Saving the File 149
Selecting the Sports Car to Change Color 151
Using Rectangular Marquee Selection Tool for Cropping 151
Using the Magic Wand Tool 152
Adding and Subtracting Selections 153
Fine Tuning with the Quick Selection Tool 154
Cleaning Up with the Lasso Tools 155
The Select Menu 156
Saving Selections Permanently Using Channels 157
Editing Channels 158
Refining the Edges of the Sports Car Selection 159
Adjusting Color Using the Hue/Saturation Command 161
ADVANCED USER: Using Quick Mask for Masking Selections 163
DIGITAL TOOLKIT EXTRA: Make a Better Sky Using Either the Paste
Into Command, or the Masks Panel 166
Combining Images Using the Paste Into Command 166
Cropping a Fixed Selection Size 166
Selecting Two Images for Paste Into 167
Combining Images Using Paste Into 169
Selecting by Color Range, and Using the Masks Panel 170
Selecting By Color Range 170
Using The Masks Panel 171
Chapter Summary 175
Review Questions 175
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
TABLE OF CONTENTS vii
5
Chapter 5: Using Layers 177
Photoshop’s Layers 178
Displaying and Hiding Layers 178
Layers Panel and Layer Menu 179
The Background Layer 179
Adjustment Layers 180
The Move Tool 181
Saving Images with Layers 181
Action Items 181
Creating the Kayak Selections for Color and Duplication 183
First Selection of the Kayak for Color Change 184
Cleaning Up with the Lasso Tools and Select Menu 185
Saving and Editing Selections as Permanent Channels 187
Optional: Using Quick Mask for Detailed Selections 188
Enhancing Selection Edges Using Refine Edge 190
Second Selection: The Entire Kayak for Duplicating 191
Creating the Three Kayak Image Layers 192
Converting the Background Layer to a Normal Layer 193
Pasting a Selection Creates a New Layer 194
Adjusting Color Using the Hue/Saturation Command 195
Positioning Layers with the Move Tool 196
Creating the Yellow Kayak Layer 197
Editing Individual Pasted Layers 199
Optional Alternative Method: Creating Adjustment Layers 199
Layer Style Effect: Drop Shadows 201
Recording States Using the Layer Comps PANEL 202
Layer Comps Record Before and After Effects 204
Locking Layers 205
Creating Type Layers 206
Formatting Type in the Tool Options Bar 206
Using the Character Panel 208
Selecting and Linking Layers 209
Adding Type using Separate Type Layers 210
Editing Type 211
Type Layer Styles and Blending Modes 212
Layer Comps for Type and Special Combinations 213
Organizing Layers and Preparing the Ad for Press 215
Layer Groups 215
Merging Layers 216
Flattening the File 218
Preparing the Ad for Press 219
Printing to Your Local Color Printer 220
Creating PDF Files for Press and for Client Communication 221
ADVANCED USER: Preparing Camera Raw Files: The Digital Negative 224
DIGITAL TOOLKIT EXTRA: Image Transformations Using
Content-Aware Fill and Picture Package 227
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
viii THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT
Using Content-Aware Fill in Removing B ackground Distractions 227
Using Content-Aware Scale for Image R esizing 229
Creating Photo Business Cards with Picture Package 231
Creating the Initial Business Card 232
Creating Multiple Business Cards with Picture Package 234
Sharpening the Image Using Smart Sharpen or Unsharp Mask 236
Chapter Summary 238
Review Questions 238
6
Chapter 6: Restoring and Coloring a Black and White
Photograph 241
Tools and Panels for Editing 242
Retouching Tools 242
Painting Tools, Special Tools, and Panels 243
Color Tools, Swatches, and Color Panels 244
Special Filters 244
Action Items Overview 246
Restoring the Image 247
Duplicating and Saving the Image File 247
Making Selections and Applying the Dust and Scratches Filter 248
The Clone Stamp Tool 249
The History Panel 251
The Patch Tool 252
The Healing Brush and Spot Healing Brush 253
Softening a Scanned Matte Surface with Gaussian Blur and the Blur Tool 254
Trimming with the Crop Tool 256
Coloring the Black and White Image 257
Color Modes 257
Painting Colors Using the Swatches Panel 258
Creating a Custom Brush in the Tool Presets Panel 259
Painting with a Custom Brush 260
Using the Color Replacement Tool 261
Sampling and Applying Skin Tones 263
Sampling and Placing Color with the Eyedropper Tool 263
ADVANCED USERS: Color Cast Correction by Neutralizing Shadow
and Highlight Areas 265
Finding Highlight and Shadow Details Using Levels 265
The Info Panel 266
Neutralizing Shadow and Highlight Areas Using the Threshold
Command 268
The Threshold Command and the Color Sampler Tool 268
Neutralizing Colors With Levels Sample Points 271
DIGITAL TOOLKIT EXTRA: Special Creations with the Masks Panel
and Adjustments Panel 272
Isolating Flag Using Selection Tools or Painting Quick Mask 272
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.