The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

186 Pages·2011·0.81 MB·English

by  Richard L. Brandt

Table of Contents

PORTFOLIO/PENGUIN
Title Page
Copyright Page
Acknowledgements
Introduction

Chapter 1 - Arbiters of Cyberspace
Chapter 2 - Accidental Entrepreneurs
Chapter 3 - Controlled Chaos
Chapter 4 - Larry and Sergey’s Corporate Vision
Chapter 5 - Advertising for the Masses
Chapter 6 - A Heartbreaking IPO of Staggering Genius
Chapter 7 - The China Syndrome Google as Big Brother
Chapter 8 - What About Privacy?
Chapter 9 - The Ruthless Librarians
Chapter 10 - The Google Cloud
Chapter 11 - Google, the Telephone Company?
Chapter 12 - Thinking Beyond Search The World’s Problems, Real and Fanciful

Afterword to the Paperback Edition
Notes
Index
PORTFOLIO/PENGUIN
THE GOOGLE GUYS
Richard L. Brandt is an award-winning journalist who has written about Silicon
Valley for two decades, including fourteen years as a technology correspondent
for BusinessWeek. He is also a consultant to entrepreneurial companies. The
author of the blog Entrepreneur Watch and the book Capital Instincts, he lives in
San Francisco.
PORTFOLIO / PENGUIN
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. ● Penguin Group
(Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of
Pearson Penguin Canada Inc.) ● Penguin Books Ltd, 80 Strand, London WC2R 0RL, England ●
Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) ●
Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a
division of Pearson Australia Group Pty Ltd) ● Penguin Books India Pvt Ltd, 11 Community Centre,
Panchsheel Park, New Delhi–110 017, India ● Penguin Group (NZ), 67 Apollo Drive, Rosedale,
Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd) ● Penguin Books (South
Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices:
80 Strand, London WC2R 0RL, England
First published in the United States of America as Inside Larry and Sergey’s Brain by Portfolio, a
member of Penguin Group (USA) Inc. 2009
This paperback edition with a new afterword published 2011

Copyright © Richard L. Brandt, 2009, 2011 All rights reserved
The publisher does not have any control over and does not assume any responsibility for author or
third-party Web sites or their content.

Brandt, Richard L.
Inside Larry and Sergey’s brain / Richard L. Brandt.
p.cm.
Includes bibliographical references and index.
ISBN : 978-1-10153531-8
1. Google (Firm) 2. Page, Larry, 1973–3. Brin, Sergey, 1973–4. Internet industry—United States. I.
Title.
HD9696.8.U64G6634 2009
338.7’6102504—dc22 2009012967
The scanning, uploading, and distribution of this book via the Internet or via any other means
without the permission of the publisher is illegal and punishable by law. Please purchase only
authorized electronic editions and do not participate in or encourage electronic piracy of
copyrightable materials. Your support of the author’s rights is appreciated.
http://us.penguingroup.com
Acknowledgments
Thanks to Kim and Leila Brandt for their patience and support over my
preoccupation with this book, which took substantial time away from them.
Also, Shel Israel for helping me get started; my agent, Al Zuckerman, who has
supported me far beyond the level I had any right to expect; and my editor,
Jeffrey Krames, for taking a chance on me and doing so much to support me. In
addition, Mark Powelson provided me with substantial research, and Kim Girard
and Andrea Orr helped out enormously with early original reporting in 2004,
several years before this book came together in its current form. Finally, thanks
to everyone at the Progressive Grounds Café in San Francisco, where most of
this book was written, for keeping me supplied with great lattes.