9780230604490ts01.qxd 30-1-08 07:22 PM Page i THE GENESIS OF MASS CULTURE This page intentionally left blank 9780230604490ts01.qxd 30-1-08 07:22 PM Page iii THE GENESIS OF MASS CULTURE SHOW BUSINESS LIVE IN AMERICA, 1840 TO 1940 John Springhall 9780230604490ts01.qxd 30-1-08 07:22 PM Page iv THE GENESIS OF MASS CULTURE Copyright © John Springhall, 2008. All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. First published in 2008 by PALGRAVE MACMILLAN™ 175 Fifth Avenue, New York, N.Y. 10010 and Houndmills, Basingstoke, Hampshire, England RG21 6XS Companies and representatives throughout the world. PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN-13: 978–0–230–60449–0 ISBN-10: 0–230–60449–8 Library of Congress Cataloging-in-Publication Data Springhall, John. The genesis of mass culture : show business live in America, 1840 to 1940 / John Springhall. p. cm. Includes bibliographical references and index. ISBN 0–230–60449–8 1. Performing arts—United States—History—19th century. 2. Performing arts—United States—History—20th century. I. Title. PN2245.S67 2008 791.0973⬘09034 2007039231 A catalogue record for this book is available from the British Library. Design by Newgen Imaging Systems (P) Ltd., Chennai, India. First edition: April 2008 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America. 9780230604490ts01.qxd 30-1-08 07:22 PM Page v For the three Scribner boys from Seattle, especially Robbie, who as neighbors enthused me with a passion for American popular culture This page intentionally left blank 978023060490ts01.qxd 30-1-08 07:2 PM Page vi CONTENTS Introduction 1 The Show Business 1 American Mass Culture 3 Organization 7 1 The American Museum: Barnum’s Great Leap Forward 13 America’s Greatest Showman 14 Barnum’s Early Career 16 The Dime Museum 19 Barnum’s American Museum 22 Barnum’s Second and Other Museums 28 Barnum and Middle-Class Identity 30 Endnote 34 2 The Freak Show Business: “Step Right Up, Folks” 37 Classification and Presentation of Freaks 38 American Museum Freaks 40 “General” Tom Thumb 44 Dime Museum, Circus, and Carnival Freaks 46 The Freak Show in Context 49 Endnote 54 3 Blackface Minstrelsy: The First All-American Show 57 Forerunners of Minstrelsy 58 The First Minstrel Shows 61 Antebellum Minstrelsy 65 The Politics of Minstrelsy 68 African American Minstrelsy 70 Minstrelsy Diversifies 74 Endnote 78 9780230604490ts01.qxd 30-1-08 07:22 PM Page viii viii C O N T E N T S 4 The Americanized Circus: Barnum & Bailey In Excelsis 81 The American Circus under Canvas 82 Emergence of the Railroad Circus 85 Three-Ring Circuses and Parades 87 Barnum’s Circuses before Bailey 89 The Barnum & Bailey Circus 93 The American Circus after Barnum 99 Endnote 102 5 Buffalo Bill’s Wild West: American Culture Crosses the Atlantic 105 Buffalo Bill as a Transatlantic Phenomenon 106 Bill Cody’s Early Life 108 Buffalo Bill’s Theatrical Career 110 The Wild West as Show 113 Buffalo Bill’s Wild West in London 118 The Wild West and American Identity 123 Endnote 126 6 Vaudeville I: Rise and Decline of an Emergent Mass Culture 129 The Cleanup of Variety 130 The Keith-Albee Vaudeville Circuit 133 Vaudeville Circuit Programs 136 Vaudeville’s Ethnic Diversity 138 Vaudeville’s Star Female Performers 144 Decline of Vaudeville 147 Endnote 149 7 Vaudeville II: Cultural Exchange, Departure, and Transmutation 151 Music Hall Stars Journey to America 152 Vaudeville Stars Journey to Britain 154 Revue: The Ziegfeld Follies 159 The Disappearance of Vaudeville 161 Vaudeville as Training for the Mass Media 164 Endnote 168 Conclusion 171 Barnum’s Place in Show Business History 171 Forerunners of Mass Culture 174 Endnote 17 9780230604490ts01.qxd 30-1-08 07:22 PM Page ix CON T E N T S ix Appendix I: P. T. Barnum: Humbug and Reality 179 Representations of Barnum 182 Image and Reality 186 Appendix II: Harry Houdini’s Early Career 189 Acknowledgments 195 Notes 197 Bibliography 215 Index 227