The Frontiers of Public Diplomacy: Hegemony, Morality and Power in the International Sphere

239 Pages·2021·4.541 MB·English

by  Colin R. Alexander

“A provocative collection of essays that will challenge and redefine
critical scholarship on public diplomacy.”
James Pamment, Senior Lecturer, Lund University
“In an era in which public diplomacy is essential to any interna-
tional actor’s success and even survival on the world stage, Colin R.
Alexander has drawn together a terrific collection of essays on its
theory and practice. Alexander’s own excellent work is front and
center. With an engaging mix of established and emerging scholars
and a resolutely global perspective this book pushes back against the
field’s habitual focus on the US and UK. It reveals a set of practices
which remain, to a frustrating extent, untapped. Actors considered
include India, Russia and North Korea; issues include educational
exchange, new technology and the out-sourcing to private contrac-
tors. Great questions and challenging answers abound. This is a
book for scholars, and practitioners to read and consider with care.”
Nicholas J. Cull, Professor of Communication, USC
“Every reading in this rich and very diverse collection of studies
brings an original and critical perspective to what the scholars sug-
gest has become a very normative, positive picture of state-centric
public diplomacy. The contributors challenge comfortable notions
of what public diplomacy can do to promote appealing narratives
or images, and raise uncomfortable but necessary questions about
power, hegemony, and counter-hegemony, ethics and morality bur-
ied within public diplomacy scholarship and practice.”
R.S. Zaharna, American University
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
The Frontiers of Public Diplomacy
This edited volume provides one of the most formidable critical inquiries
into public diplomacy’s relationship with hegemony, morality and power.
Wherein, the examination of public diplomacy’s ‘frontiers’ will aid schol-
ars and students alike in their acquiring of greater critical understand-
ing around the values and intentions that are at the crux of this area of
statecraft.
For the contributing authors to this edited volume, public diplomacy
is not just a political communications term, it is also a moral term within
which actors attempt to convey a sense of their own virtuosity and
‘goodness’ to international audiences. The book thereby provides fas-
cinating insight into public diplomacy from the under-researched angle
of moral philosophy and ethics, arguing that public diplomacy is one of
the primary vehicles through which international actors engage in moral
rhetoric to meet their power goals.
The Frontiers of Public Diplomacy is a landmark book for scholars,
students and practitioners of the subject. At a practical level, it provides
a series of interesting case studies of public diplomacy in peripheral set-
tings. However, at a conceptual level, it challenges the reader to consider
more fully the assumptions that they may make about public diplomacy
and its role within the international system.
.d
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r sth Nottingham Trent University, UK. His expertise surrounds propaganda
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.p interplay of world politics. He has particular interests in the politics of East
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sicn author of China and Taiwan in Central America: Engaging Foreign Publics
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rF & in Diplomacy (2014) and Administering Colonialism and War (2019).
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
Routledge Advances in International Relations
and Global Politics
Foreign Policy and Discourse Analysis
France, Britain and Europe
Henrik Larsen
Exploring Base Politics
How Host Countries Shape the Network of U.S. Overseas Bases
Edited by Shinji Kawana and Minori Takahashi
United Nations Financial Sanctions
Edited by Sachiko Yoshimura
Operational Code Analysis and Foreign Policy Roles
Crossing Simon’s Bridge
Edited by Mark Schafer and Stephen G. Walker
Social Media Impacts on Conflict and Democracy
The Techtonic Shift
Edited by Lisa Schirch
Changing Arms Control Norms in International Society
.d Kenki Adachi
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gir llA Hegemony, Morality and Power in the International Sphere
.p Edited by Colin R. Alexander
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sic For information about the series: https://www.routledge.com/Routledge-
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
The Frontiers of Public
Diplomacy
Hegemony, Morality and Power
in the International Sphere
Edited by Colin R. Alexander
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
First published 2021
by Routledge
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and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa
business
© 2021 Taylor & Francis
The right of Colin R. Alexander to be identified as the author
of the editorial material, and of the authors for their individual
chapters, has been asserted in accordance with sections 77 and 78
of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted
or reproduced or utilised in any form or by any electronic,
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publishers.
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or registered trademarks, and are used only for identification and
explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
A catalog record for this title has been requested
ISBN: 978-0-367-34346-0 (hbk)
ISBN: 978-0-367-77162-1 (pbk)
ISBN: 978-0-429-32512-0 (ebk)
Typeset in Times NR MT Pro
by KnowledgeWorks Global Ltd.
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
For my sons Finlay and Cameron
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &
Contents
List of Contributors x
Introduction 1
COLIN R. ALEXANDER
PART I
The First Frontier: Understanding Public Diplomacy 7
1 Hegemony, Morality and Power: A Gramscian Theoretical
Framework for Public Diplomacy 9
COLIN R. ALEXANDER
2 Communications Technologies and Public Diplomacy:
A History of the Tools of Statecraft 25
GARY D. RAWNSLEY
3 Education Beyond Borders: Explaining the
.d Frontiers of Public Diplomacy’s Core 42
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.pu The Second Frontier: Early Public Diplomats and
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sicn Their Innovations during the Collapse of Colonialism 59
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& ro 4 Hegemonic Communications with Colonial
lyaT Subjects: British Public Diplomacy in Colonial India 61
.1
20 COLIN R. ALEXANDER
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Alexander, Colin. The Frontiers of Public Diplomacy : Hegemony, Morality and Power in the International Sphere, Taylor &