Five THE MOST IMPOR TANT QUESTIONS Self-Assessment Tool T H I R D E D I T I O N PARTICIPANT WORKBOOK PETER F. DRUCKER L E A D E R T O L E A D E R I N S T I T U T E ffffiirrss..iinndddd vvii 1166//0099//1100 66::3322 PPMM Five THE MOST IMP ORTA N T QUESTIONS Self-Assessment Tool TTHHIIRRDD EEDDIITTIIOONN PARTICIPANT WORKBOOK P E T E R F. DRUCKER ffffiirrss..iinndddd ii 1166//0099//1100 66::3322 PPMM Copyright © 2010 by Leader to Leader Institute. All rights reserved. www.leadertoleader.org Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741—www.josseybass.com Except as specifi cally noted below, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/ permissions. Readers should be aware that Internet Web sites off ered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read. Certain pages from this book are designed for use in a group setting and may be reproduced for educational/training activities. Th ese pages are designated by the appearance of the following copyright notice at the foot of the page: Th e Five Most Important Questions Self-Assessment Tool, Participant Workbook, Th ird Edition. Copyright © 2010 by Leader to Leader Institute. Reproduced by permission of Jossey-Bass, an Imprint of Wiley. Th is notice must appear on all reproductions as printed. Th is free permission is limited to the paper reproduction of such materials for educational/training events. It does not allow for systematic or large-scale reproduction or distribution (more than 100 copies per page, per year), electronic reproduction, or inclusion in any publications off ered for sale or used for commercial purposes—none of which may be done without prior written permission of the Publisher. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best eff orts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. Th e advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profi t or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax 317-572-4002. Jossey-Bass also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. ISBN: 978-0-470-53121-1 Printed in the United States of America third edition PB Printing 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd iiii 1166//0099//1100 66::3322 PPMM About the Leader to Leader Institute Established in 1990 as the Peter F. Drucker Foundation for Nonprofi t Management, the Leader to Leader Institute furthers its mission—to strengthen the leadership of the social sector—by providing social sector leaders with essential leadership wis- dom, inspiration, and resources to lead for innovation and to build vibrant social sector organizations. It is this essential social sector, in collaboration with its partners in the private and public sectors, that changes lives and builds a society of healthy children, strong families, decent housing, safe neighborhoods, good schools, and work that dignifi es, all embraced by the diverse, inclusive, cohesive community that cares about all of its people. Th e Leader to Leader Institute strengthens the leadership of the social sector by providing resources and support for • Managing for the mission • Making innovation part of strategy • Developing productive partnerships, collaborations, and alliances • Facilitating self-assessment • Promoting and building richly diverse, inclusive organizations and communities Leader to Leader Institute 320 Park Avenue, 3rd Floor New York, NY 10022-6839 Telephone: (212) 224-1174 Fax: (212) 224-2508 E-mail: [email protected], Website: www.leadertoleader.org Question 1: What Is Our Mission? iii ffffiirrss..iinndddd iiiiii 1166//0099//1100 66::3322 PPMM Other Publications from the Leader to Leader Institute Th e Organization of the Future 2: Visions, Strategies, and Insights on Managing in a New Era, Frances Hesselbein, Marshall Goldsmith, Editors Th e Five Most Important Questions You Will Ever Ask About Your Organization, Peter F. Drucker with contributions from Jim Collins, Philip Kotler, Jim Kouzes, Judith Rodin, V. Kasturi Rangan, and Frances Hesselbein Leader to Leader 2: Enduring Insights on Leadership from the Leader to Leader Institute’s Award-Winning Journal, Frances Hesselbein, Alan Shrader, Editors In Extremis Leadership, Th omas A. Kolditz Th e Leader of the Future 2, Frances Hesselbein, Marshall Goldsmith, Editors Leadership Lessons from West Point, Major Doug Crandall, Editor Leading Organizational Learning: Harnessing the Power of Knowledge, Marshall Goldsmith, Howard Morgan, Alexander J. Ogg Be*Know*Do: Leadership the Army Way, Frances Hesselbein, General Eric K. Shinseki, Editors Hesselbein on Leadership, Frances Hesselbein Peter F. Drucker: An Intellectual Journey (video), Leader to Leader Institute Th e Collaboration Challenge, James E. Austin Meeting the Collaboration Challenge Workbook, Th e Drucker Foundation On Leading Change: A Leader to Leader Guide, Frances Hesselbein, Rob Johnston, Editors On High-Performance Organizations: A Leader to Leader Guide, Frances Hesselbein, Rob Johnston, Editors On Creativity, Innovation, and Renewal: A Leader to Leader Guide, Frances Hesselbein, Rob Johnston, Editors On Mission and Leadership: A Leader to Leader Guide, Frances Hesselbein, Rob Johnston, Editors Leading for Innovation, Frances Hesselbein, Marshall Goldsmith, Iain Somerville, Editors Leading in a Time of Change (video), Peter F. Drucker, Peter M. Senge, Frances Hesselbein Leading in a Time of Change Viewer’s Workbook, Peter F. Drucker, Peter M. Senge, Frances Hesselbein Leading Beyond the Walls, Frances Hesselbein, Marshall Goldsmith, Iain Somerville, Editors Th e Organization of the Future, Frances Hesselbein, Marshall Goldsmith, Richard Beckhard, Editors Th e Community of the Future, Frances Hesselbein, Marshall Goldsmith, Richard Beckhard, Richard F. Schubert, Editors Leader to Leader: Enduring Insights on Leadership from the Drucker Foundation, Frances Hesselbein, Paul Cohen, Editors ffffiirrss..iinndddd iivv 1166//0099//1100 66::3322 PPMM Excellence in Nonprofi t Leadership (video), Featuring Peter F. Drucker, Max De Pree, Frances Hesselbein, Michele Hunt; Moderated by Richard F. Schubert Excellence in Nonprofi t Leadership Workbook and Facilitator’s Guide, Peter F. Drucker Foundation for Nonprofi t Management Lessons in Leadership (video), Peter F. Drucker Lessons in Leadership Workbook and Facilitator’s Guide, Peter F. Drucker Th e Leader of the Future, Frances Hesselbein, Marshall Goldsmith, Richard Beckhard, Editors Question 1: What Is Our Mission? v ffffiirrss..iinndddd vv 1166//0099//1100 66::3322 PPMM ffffiirrss..iinndddd vvii 1166//0099//1100 66::3322 PPMM Contents Foreword by Frances Hesselbein ix About Peter F. Drucker xiii How to Use This Workbook xv Self-Assessment: The First Action Requirement of Leadership 1 Question 1: What Is Our Mission? 5 Worksheet 1.1: What Is Our Current Mission? 10 Worksheet 1.2: Does Our Mission Need to Be Revisited? 12 Worksheet 1.3: What Are the Emerging Trends That Will Have the Greatest Impact? 14 Worksheet 1.4: What Are Our Opportunities? 22 Question 2: Who Is Our Customer? 27 Worksheet 2.1: Who Are Our Primary and Supporting Customers? 32 Worksheet 2.2: How Will Our Customers Change? 34 Worksheet 2.3: Are We Serving the Right Customers? 38 Question 3: What Does the Customer Value? 41 Worksheet 3.1: What Do Our Customers Value? 46 Worksheet 3.2: What Knowledge Do We Need to Gain from Our Customers? 52 Worksheet 3.3: How Will We Gather Information? 58 Question 4: What Are Our Results? 61 Worksheet 4.1: How Do We Defi ne Results? 68 Worksheet 4.2: How Do We Measure Results? 70 Worksheet 4.3: How Can We Improve Our Performance? 72 Contents vii ttoocc..iinndddd vviiii 1166//0099//1100 66::2299 PPMM viii Contents Question 5: What Is Our Plan? 77 Worksheet 5.1: What Is Our Mission? 84 Worksheet 5.2: What Are Our Goals? 86 Worksheet 5.3: What Is Our Plan to Achieve Results for the Organization? 88 Worksheet 5.4: How Will We Communicate Our Mission, Plan, and Results? 92 Afterword 95 Glossary of Terms 99 Notes 101 About Frances Hesselbein 103 Acknowledgments 105 ttoocc..iinndddd vviiiiii 1166//0099//1100 66::2299 PPMM
Description: