The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0

430 Pages·2014·14.98 MB·English

by  Pedro Isaías, Piet Kommers, Tomayess Issa

The Evolution of the
Internet in the Business
Sector:
Web 1.0 to Web 3.0
Pedro Isaías
Universidade Aberta (Portuguese Open University), Portugal
Piet Kommers
University of Twente, The Netherlands
Tomayess Issa
Curtin University, Australia
A volume in the Advances in E-Business Research
(AEBR) Book Series
Managing Director: Lindsay Johnston
Managing Editor: Austin DeMarco
Director of Intellectual Property & Contracts: Jan Travers
Acquisitions Editor: Kayla Wolfe
Production Editor: Christina Henning
Development Editor: Allison McGinniss
Typesetter: Cody Page
Cover Design: Jason Mull
Published in the United States of America by
Business Science Reference (an imprint of IGI Global)
701 E. Chocolate Avenue
Hershey PA, USA 17033
Tel: [phone]
Fax: [phone]
E-mail: [email protected]
Web site: http://www.igi-global.com
Copyright © 2015 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in
any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.
Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or
companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark.
Library of Congress Cataloging-in-Publication Data
CIP Data

The evolution of the internet in the business sector : Web 1.0 to Web 3.0 /
Pedro Isaias, Piet Kommers, and Tomayess Issa, editors.
pages cm
Includes bibliographical references and index.
ISBN 978-1-4666-7262-8 (hardcover : alk. paper) -- ISBN 978-1-4666-7263-5 (ebook) -- ISBN 978-1-4666-7265-9 (print
& perpetual access) 1. Business enterprises--Computer network resources. 2. Information technology--Economic aspects.
I. Isaias, Pedro, editor. II. Kommers, Piet A. M., editor.

HD30.37.E96 2015
384.3’1--dc23

2014036396

This book is published in the IGI Global book series Advances in E-Business Research (AEBR) (ISSN: 1935-2700; eISSN:
1935-2719)
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the
authors, but not necessarily of the publisher.
For electronic access to this publication, please contact: [email protected].
Advances in E-Business Re-
search (AEBR) Book Series
In Lee
Western Illinois University, USA
ISSN: 1935-2700
EISSN: 1935-2719
Mission
Technology has played a vital role in the emergence of e-business and its applications incorporate
strategies. These processes have aided in the use of electronic transactions via telecommunications net-
works for collaborating with business partners, buying and selling of goods and services, and customer
service.  Research in this field continues to develop into a wide range of topics, including marketing,
psychology, information systems, accounting, economics, and computer science. 
The Advances in E-Business Research (AEBR) Book Series provides multidisciplinary references
for researchers and practitioners in this area. Instructors, researchers, and professionals interested in the
most up-to-date research on the concepts, issues, applications, and trends in the e-business field will
find this collection, or individual books, extremely useful. This collection contains the highest qual-
ity academic books that advance understanding of e-business and addresses the challenges faced by
researchers and practitioners. 
Coverage
• E-marketing
• E-business Systems Integration
IGI Global is currently accepting manuscripts
• Web Advertising
for publication within this series. To submit a pro-
• Trust, Security, and Privacy posal for a volume in this series, please contact our
• E-procurement Methods Acquisition Editors at [email protected]
• E-Business Strategies or visit: http://www.igi-global.com/publish/.
• Telework and Telecommuting
• Web Service-Based Business Systems
• B2B E-marketplaces
• Online Consumer Behavior
The Advances in E-Business Research (AEBR) Book Series (ISSN 1935-2700) is published by IGI Global, 701 E. Chocolate Avenue,
Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles available for purchase individually; each title is edited
to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.igi-global.
com/book-series/advances-business-research/37144. Postmaster: Send all address changes to above address. Copyright © 2015 IGI Global.
All rights, including translation in other languages reserved by the publisher. No part of this series may be reproduced or used in any form or
by any means – graphics, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval systems – without
written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed
in this series are those of the authors, but not necessarily of IGI Global.
Titles in this Series
For a list of additional titles in this series, please visit: www.igi-global.com
The Evolution of the Internet in the Business Sector Web 1.0 to Web 3.0
Pedro Isaías (Universidade Aberta (Portuguese Open University), Portugal) Piet Kommers (University of Twente,
The Netherlands) and Tomayess Issa (Curtin University, Australia)
Business Science Reference • copyright 2015 • 390pp • H/C (ISBN: 9781466672628) • US $235.00 (our price)
RFID Technology Integration for Business Performance Improvement
In Lee (Western Illinois University, USA)
Business Science Reference • copyright 2015 • 337pp • H/C (ISBN: 9781466663084) • US $225.00 (our price)
Integrating Social Media into Business Practice, Applications, Management, and Models
In Lee (Western Illinois University, USA)
Business Science Reference • copyright 2014 • 325pp • H/C (ISBN: 9781466661820) • US $225.00 (our price)
Electronic Payment Systems for Competitive Advantage in E-Commerce
Francisco Liébana-Cabanillas (University of Granada, Spain) Francisco Muñoz-Leiva (University of Granada, Spain)
Juan Sánchez-Fernández (University of Granada, Spain) and Myriam Martínez-Fiestas (ESAN University, Perú)
Business Science Reference • copyright 2014 • 393pp • H/C (ISBN: 9781466651906) • US $215.00 (our price)
Trends in E-Business, E-Services, and E-Commerce Impact of Technology on Goods, Services, and Business
Transactions
In Lee (Western Illinois University, USA)
Business Science Reference • copyright 2014 • 347pp • H/C (ISBN: 9781466645103) • US $185.00 (our price)
Interdisciplinary Perspectives on Business Convergence, Computing, and Legality
Reema Khurana (Institute of Management Technology-Ghaziabad, India) and Rashmi Aggarwal (Institute of
Management Technology-Ghaziabad, India)
Business Science Reference • copyright 2013 • 354pp • H/C (ISBN: 9781466642096) • US $165.00 (our price)
Research and Development in E-Business through Service-Oriented Solutions
Katalin Tarnay (University of Pannonia, Hungary & Budapest University of Technology and Economics, Hungary)
Sandor Imre (Budapest University of Technology and Economics, Hungary) and Lai Xu (Bournemouth University,
UK)
Business Science Reference • copyright 2013 • 328pp • H/C (ISBN: 9781466641815) • US $185.00 (our price)
701 E. Chocolate Ave., Hershey, PA 17033
Order online at www.igi-global.com or call 717-533-8845 x100
To place a standing order for titles released in this series, contact: [email protected]
Mon-Fri 8:00 am - 5:00 pm (est) or fax 24 hours a day 717-533-8661
Editorial Advisory Board
Ibrahim Al-Oqily, Hashemite University, Jordan
Nada Dabbagh, George Mason University, USA
Noraida Dominguez, University of Puerto Rico at Carolina, Puerto Rico
Ruslan R. Fayzrakhmanov, Vienna University of Technology, Austria
Isabela Gasparini, Universidade do Estado de Santa Catarina (UDESC), Brazil
Arnon Hershkovitz, Tel Aviv University, Israel
Achmad Nizar Hidayanto, Universitas Indonesia, Indonesia
Theodora Issa, Curtin University, Australia
Roberto Pereira, University of Campinas (UNICAMP), Brazil
Sonia San-Martín, Universidad de Burgos, Spain
List of Reviewers
Leonelo D. A. Almeida, Federal University of Technology Paraná (UTFPR), Brazil
Amit Chauhan, Florida State University, USA
Filipe Roseiro Côgo, Federal University of Technology at Paraná (UTFPR), Brazil
Cinzia Colapinto, Ca’ Foscari University of Venice, Italy
Alexandra I. Cristea, University of Warwick, UK & Coventry University, UK
Rodolfo Miranda de Barros, State University of Londrina, Brazil
Alona Forkosh-Baruch, Levinsky College of Education, Israel & Tel Aviv University, Israel
Marcos H. Kimura, Santa Catarina State University (UDESC), Brazil
Márcio J. Mantau, Santa Catarina State University (UDESC), Brazil
André Luís Menolli, Universidade Estadual do Norte do Paraná (UENP), Brazil
Hilário Oliveira, Federal University of Pernambuco, Brazil
Peldon, Curtin University, Australia
Tanti Kartika Sari, Curtin University, Australia
Lei Shi, University of Warwick, UK & Coventry University, UK
Agnis Stibe, University of Oulu, Finland
Ebenezer Uy, De La Salle – College of Saint Benilde, Philippines
Thomas Zefferer, Graz University of Technology, Austria
Table of Contents
Foreword...............................................................................................................................................15
10.4018/978-1-4666-7262-8.chfwd
Preface..................................................................................................................................................17
10.4018/978-1-4666-7262-8.chpre
Section 1
10.4018/978-1-4666-7262-8.chs01
Web and Business Models
10.4018/978-1-4666-7262-8.chs01
Chapter 1
10.4018/978-1-4666-7262-8.ch001
Are.Signals.a.Solution.to.Perceived.Risk.and.Opportunism.in.Mobile.Shopping?.Gender.
Differences.and.Similarities.....................................................................................................................1
10.4018/978-1-4666-7262-8.ch001
Sonia San-Martín, Universidad de Burgos, Spain
10.4018/978-1-4666-7262-8.ch001::1
Chapter 2
10.4018/978-1-4666-7262-8.ch002
Models.and.Approaches.for.Web.Information.Extraction.and.Web.Page.Understanding.....................25
10.4018/978-1-4666-7262-8.ch002
Ruslan R. Fayzrakhmanov, Vienna University of Technology, Austria
10.4018/978-1-4666-7262-8.ch002::1
Section 2
10.4018/978-1-4666-7262-8.chs02
Web Applications
10.4018/978-1-4666-7262-8.chs02
Chapter 3
10.4018/978-1-4666-7262-8.ch003
A.Roadmap.on.Awareness.of.Others.in.Accessible.Collaborative.Rich.Internet.Applications.............52
10.4018/978-1-4666-7262-8.ch003
Leonelo D. A. Almeida, Federal University of Technology-Paraná (UTFPR), Brazil
10.4018/978-1-4666-7262-8.ch003::1
M. Cecília C. Baranauskas, University of Campinas (UNICAMP), Brazil
10.4018/978-1-4666-7262-8.ch003::2
Chapter 4
10.4018/978-1-4666-7262-8.ch004
A.Usability.Evaluation.of.Facebook’s.Privacy.Features.Based.on.the.Perspectives.of.Experts.and.
Users......................................................................................................................................................73
10.4018/978-1-4666-7262-8.ch004
Márcio J. Mantau, Santa Catarina State University (UDESC), Brazil
10.4018/978-1-4666-7262-8.ch004::1
Marcos H. Kimura, Santa Catarina State University (UDESC), Brazil
10.4018/978-1-4666-7262-8.ch004::2
Isabela Gasparini, Santa Catarina State University (UDESC), Brazil
10.4018/978-1-4666-7262-8.ch004::3
Carla D. M. Berkenbrock, Santa Catarina State University (UDESC), Brazil
10.4018/978-1-4666-7262-8.ch004::4
Avanilde Kemczinski, Santa Catarina State University (UDESC), Brazil
10.4018/978-1-4666-7262-8.ch004::5
Chapter 5
10.4018/978-1-4666-7262-8.ch005
HTML.Segmentation.for.Different.Types.of.Web.Pages.......................................................................98
10.4018/978-1-4666-7262-8.ch005
Evelin Carvalho Freire de Amorim, Departamento de Ciência da Computação (UFMG),
Brazil
10.4018/978-1-4666-7262-8.ch005::1
Section 3
10.4018/978-1-4666-7262-8.chs03
Social Networking Sites
10.4018/978-1-4666-7262-8.chs03
Chapter 6
10.4018/978-1-4666-7262-8.ch006
Understanding.Employee.Attitudes.to.SNS.Implementation.in.the.Australian.Banking.Sector.........121
10.4018/978-1-4666-7262-8.ch006
Tanti Kartika Sari, Curtin University, Australia
10.4018/978-1-4666-7262-8.ch006::1
Chapter 7
10.4018/978-1-4666-7262-8.ch007
Teacher-Student.Relationship.in.the.Facebook.Era.............................................................................145
10.4018/978-1-4666-7262-8.ch007
Alona Forkosh-Baruch, Levinsky College of Education, Israel & Tel Aviv University, Israel
10.4018/978-1-4666-7262-8.ch007::1
Arnon Hershkovitz, Tel Aviv University, Israel
10.4018/978-1-4666-7262-8.ch007::2
Chapter 8
10.4018/978-1-4666-7262-8.ch008
Examining.the.Opportunities.of.Social.Networking.Adoption.in.the.Health.Care.Systems...............173
10.4018/978-1-4666-7262-8.ch008
Peldon, Curtin University, Australia
10.4018/978-1-4666-7262-8.ch008::1
Section 4
10.4018/978-1-4666-7262-8.chs04
Web, Technology, and Social Influence
10.4018/978-1-4666-7262-8.chs04
Chapter 9
10.4018/978-1-4666-7262-8.ch009
We.Have.Good.Information.for.You:.Cognitive.Authority.and.Information.Retrieval.on.the.Web....191
10.4018/978-1-4666-7262-8.ch009
Filipe Roseiro Côgo, Federal University of Technology at Paraná (UTFPR), Brazil
10.4018/978-1-4666-7262-8.ch009::1
Roberto Pereira, University of Campinas (UNICAMP), Brazil
10.4018/978-1-4666-7262-8.ch009::2
Chapter 10
10.4018/978-1-4666-7262-8.ch010
A.Web-Based.Method.for.Ontology.Population..................................................................................211
10.4018/978-1-4666-7262-8.ch010
Hilário Oliveira, Federal University of Pernambuco, Brazil
10.4018/978-1-4666-7262-8.ch010::1
Rinaldo Lima, Federal University of Pernambuco, Brazil
10.4018/978-1-4666-7262-8.ch010::2
João Gomes, Federal University of Pernambuco, Brazil
10.4018/978-1-4666-7262-8.ch010::3
Fred Freitas, Federal University of Pernambuco, Brazil
10.4018/978-1-4666-7262-8.ch010::4
Rafael Dueire Lins, Federal University of Pernambuco, Brazil
10.4018/978-1-4666-7262-8.ch010::5
Steven J. Simske, Hewlett-Packard Labs, USA
10.4018/978-1-4666-7262-8.ch010::6
Marcelo Riss, Hewlett-Parckard do Brasil, Brazil
10.4018/978-1-4666-7262-8.ch010::7
Chapter 11
10.4018/978-1-4666-7262-8.ch011
User.Engagement.in.Feedback.Sharing.through.Social.Influence.......................................................234
10.4018/978-1-4666-7262-8.ch011
Agnis Stibe, University of Oulu, Finland
10.4018/978-1-4666-7262-8.ch011::1
Harri Oinas-Kukkonen, University of Oulu, Finland
10.4018/978-1-4666-7262-8.ch011::2
Section 5
10.4018/978-1-4666-7262-8.chs05
Web and Education
10.4018/978-1-4666-7262-8.chs05
Chapter 12
10.4018/978-1-4666-7262-8.ch012
Creating.a.Community.of.Practice.in.Learning...................................................................................259
10.4018/978-1-4666-7262-8.ch012
Ebenezer Uy, De La Salle – College of Saint Benilde, Philippines
10.4018/978-1-4666-7262-8.ch012::1
Eusebio Yu, De La Salle – College of Saint Benilde, Philippines
10.4018/978-1-4666-7262-8.ch012::2
Chapter 13
10.4018/978-1-4666-7262-8.ch013
Influence.of.Perceived.Quality.of.Official.University.Websites.to.Perceived.Quality.of.University.
Education.and.Enrollment.Intention....................................................................................................278
10.4018/978-1-4666-7262-8.ch013
Achmad Nizar Hidayanto, Universitas Indonesia, Indonesia
10.4018/978-1-4666-7262-8.ch013::1
Fanny Rofalina, Universitas Indonesia, Indonesia
10.4018/978-1-4666-7262-8.ch013::2
Putu Wuri Handayani, Universitas Indonesia, Indonesia
10.4018/978-1-4666-7262-8.ch013::3
Chapter 14
10.4018/978-1-4666-7262-8.ch014
Students.as.Customers:.Participatory.Design.for.Adaptive.Web.3.0...................................................306
10.4018/978-1-4666-7262-8.ch014
Lei Shi, University of Warwick, UK
10.4018/978-1-4666-7262-8.ch014::1
Alexandra I. Cristea, University of Warwick, UK
10.4018/978-1-4666-7262-8.ch014::2
Craig Stewart, Coventry University, UK
10.4018/978-1-4666-7262-8.ch014::3
Chapter 15
10.4018/978-1-4666-7262-8.ch015
The.Open.Innovation.Paradigm:.Can.Digital.Storytelling.Generate.Value.for.the.Educational.
Field?....................................................................................................................................................332
10.4018/978-1-4666-7262-8.ch015
Luca Ganzerla, Ca’ Foscari University of Venice, Italy
10.4018/978-1-4666-7262-8.ch015::1
Cinzia Colapinto, Ca’ Foscari University of Venice, Italy
10.4018/978-1-4666-7262-8.ch015::2
Elena Rocco, Ca’ Foscari University of Venice, Italy
10.4018/978-1-4666-7262-8.ch015::3
Compilation of References................................................................................................................354
10.4018/978-1-4666-7262-8.chcrf
About the Contributors.....................................................................................................................396
10.4018/978-1-4666-7262-8.chatc
Index...................................................................................................................................................405
10.4018/978-1-4666-7262-8.chidx
Detailed Table of Contents
Foreword...............................................................................................................................................15
10.4018/978-1-4666-7262-8.chfwd
Preface..................................................................................................................................................17
10.4018/978-1-4666-7262-8.chpre
Section 1
10.4018/978-1-4666-7262-8.chs01
Web and Business Models
10.4018/978-1-4666-7262-8.chs01
Chapter 1
10.4018/978-1-4666-7262-8.ch001
Are.Signals.a.Solution.to.Perceived.Risk.and.Opportunism.in.Mobile.Shopping?.Gender.
Differences.and.Similarities.....................................................................................................................1
10.4018/978-1-4666-7262-8.ch001
Sonia San-Martín, Universidad de Burgos, Spain
10.4018/978-1-4666-7262-8.ch001::1
There.is.usually.a.situation.of.information.asymmetry.in.mobile.shopping..According.to.signaling.theory.
and.applying.it.to.a.mobile.commerce.context,.the.authors.propose.a.model.with.some.cognitive.and.
experiential.quality.signals.from.the.vendor.and.the.site.that.can.reduce.shopper.perceived.risk.and.fear.
of.opportunism:.vendor.reputation,.site.design,.personalized.service,.and.personalized.information..
However,.as.some.literature.states.that.male.and.female.behaviour.is.somewhat.different,.the.authors.
analyze.differences.and.similarities.between.men.and.women.in.those.perceptions.of.signals,.risk,.and.
opportunism..The.authors.collected.information.from.447.mobile.shoppers,.and.results.show.some.
gender.differences,.which.involve.implications.for.managers.when.segmenting.their.potential.market.of.
mobile.shoppers.by.gender..Women.are.more.sensitive.to.signals,.whereas.for.men.the.reduction.of.risk.
is.key.to.less.perceived.opportunism.
10.4018/978-1-4666-7262-8.ch001
Chapter 2
10.4018/978-1-4666-7262-8.ch002
Models.and.Approaches.for.Web.Information.Extraction.and.Web.Page.Understanding.....................25
10.4018/978-1-4666-7262-8.ch002
Ruslan R. Fayzrakhmanov, Vienna University of Technology, Austria
10.4018/978-1-4666-7262-8.ch002::1
This.chapter.discusses.the.main.challenges.addressed.within.the.fields.of.Web.information.extraction.
and.Web.page.understanding.and.considers.different.utilized.Web.page.representations..A.configurable.
Java-based.framework.for.implementing.effective.methods.for.Web.Page.Processing.(WPP).called.WPPS.
is.presented.as.the.result.of.this.analysis..WPPS.leverages.a.Unified.Ontological.Model.(UOM).of.Web.
pages.that.describes.their.different.aspects,.such.as.layout,.visual.features,.interface,.DOM.tree,.and.the.
logical.structure.in.the.form.of.one.consistent.model..The.UOM.is.a.formalization.of.certain.layers.of.a.
Web.page.conceptualization.defined.in.the.chapter..A.WPPS.API.provided.for.the.development.of.WPP.
methods.makes.it.possible.to.combine.the.declarative.approach,.represented.by.the.set.of.inference.rules.
and.SPARQL.queries,.with.the.object-oriented.approach..The.framework.is.illustrated.with.one.example.
scenario.related.to.the.identification.of.a.Web.page.navigation.menu.
10.4018/978-1-4666-7262-8.ch002