The Everyday Entrepreneur

191 Pages·2011·0.73 MB·English

by  Rob Basso

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with Adina Genn
JohnWiley&Sons,Inc.
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Copyright#2011byRobBasso.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData:
Basso,Rob.
Theeverydayentrepreneur/RobBasso.–1sted.
p.cm.
Includesindex.
ISBN:978-1-118-10644-0(hardback)
ISBN:978-1-118-14996-6(ebk)
ISBN:978-1-118-14997-3(ebk)
ISBN:978-1-118-14995-9(ebk)
1. Entrepreneurship. 2. Newbusinessenterprises–Management. I. Title.
HB615.B3862011
658.101–dc23 2011022709
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
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Tomywife,MaryBeth,sonNicholas,anddaughterSkylar
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Contents
Foreword JeffHoffman ix
Acknowledgments xiii
Introduction 1
1 LemonadeStandsAreJustTooStatic 5
2 TaketheBlindersOff 21
3 ImageandReputationMatter 39
4 IsThataLeprechauninYourPocket,or
AreYouJustHappytoSeeMe? 53
5 FosterBoldDreams,BolderActions 69
6 HumbleBeginnings 87
7 DivingwithoutaSharkCage 103
vii
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viii CONTENTS
8 FunwithRisks 119
9 TheCorporateGame 133
EntrepreneurialInsights 151
Afterword 159
AbouttheAuthor 161
Index 163