The European Business Review 07 08 2020 PDF
Preview The European Business Review 07 08 2020
July - August 2020 europeanbusinessreview.com The European Business Review empowering communication globally USA $22 EU €17.5 UK £15 CAN $22 ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Innovation Pathways for Luxury Brands ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• What the Corporate World can Learn from Science ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Coronawashing: How to Establish Moral Authenticity Why Leaders Should Never Leave the Battlefield BUILDING THE FUTURE ON A CENTURY OF HERITAGE AN INTE Max n CEO OF GROUP A family business on the move – FOR GENERATIONS TO COME EXECUTIVE TRANSITION PROGRAM Prepare for the highest level of leadership execed.esmt.berlin/etp EXECUTIVE EDUCATION RANKING 2020 WORLDWIDE TOP 10 JULY– AUGUST 2020 The European Business Review empowering communication globally 6 12 50 54 62 18 24 26 35 43 47 COVER STORY Building the Future on a Century of Heritage: A family business on the move – for generations to come Interview with Max Viessmann, CEO of Viessmann Group ROBOTICS Robots are cleaning up – and much more besides Interview with Claus Risager, CEO of Blue Ocean Robotics LEADERSHIP Turning a weakness into a strength: Why Leaders should never leave the battlefi eld David De Cremer EXECUTIVE EDUCATION Wharton Live: Best-In-Class Online Learning GLOBAL ECONOMY The Corona Virus Threat – The issue of re-opening our economies or continuing the “lock-down” and the business implications of this uncertainty Peter Lorange BUSINESS ETHICS Coronawashing: How can fi rms establish moral authenticity? Glyn Atwal and Maya Kaiser DIGITAL TRANSFORMATION TimeXtender Technology Used for Critical Community Efforts GLOBAL BUSINESS How Businesses are Getting Back on Track in China Frank Riemensperger, Svenja Falk and Serena Qiu CULTURE Response to COVID-19, Global Pandemic Highlights the role of National Cultures Bhaskar Pant DATA Free Flow of Data: What the Corporate World Can Learn from Science Andreas Deppeler TECHNOLOGY IT as the Whipping Boy: Mistakenly Confusing ‘Enterprise IT’ with ‘Consumer IT’ Joe Peppard LUXURY Innovation Pathways for Luxury Brands – Evolution or Reinvention Hannes Gurzki and Ashok Som MARKETING How To Profi t From Reference Marketing In B2B Markets Andre Vilares Morgado ENTREPRENEURSHIP Entrepreneurial Fundamentals: Key entrepreneurial skills required to navigate in the Creative Industries Gene Shill 68 74 78 empowering communication globally Production & Design: Angela Lamcaster Print Strategy: Stefan Newhart Production Accounts: Lynn Moses Editors: Elenora Elroy, David Lean Group Managing Editor: Jane Liu Editor in Chief: The European Business Review Publishing Oscar Daniel READERS PLEASE NOTE: The views expressed in articles are the authors' and not necessarily those of The European Business Review. Authors may have consulting or other business relationships with the companies they discuss. The European Business Review: 3 - 7 Sunnyhill Road, London SW16 2UG, Tel +44 (0)20 3598 5088, Fax +44 (0)20 7000 1252,
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