The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business

224 Pages·2012·1.949 MB·English

by  Monica Mehta

the
e n t r e p r e n e u r i a l
i n s t i n c t
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t h e
e n t r e p r e n e u r i a l
i n s t i n c t
How Everyone Has the Innate Ability
to Start a Successful Small Business
Monica Mehta
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
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Copyright © 2013 by Monica Mehta. All rights reserved. Printed in the United
States of America. Except as permitted under the United States Copyright Act
of 1976, no part of this publication may be reproduced or distributed in any
form or by any means, or stored in a database or retrieval system, without the
prior written permission of the publisher.
1 2 3 4 5 6 7 8 9 10 QFR/QFR 1 0 9 8 7 6 5 4 3 2
ISBN 978-0-07-179742-9
MHID 0-07-179742-4
e-ISBN 978-0-07-179743-6
e-MHID 0-07-179743-2
McGraw-Hill books are available at special quantity discounts to use as
premiums and sales promotions or for use in corporate training programs.
To contact a representative, please e-mail us at [email protected].
This book is printed on acid-free paper.
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For my favorite everything
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Contents
Acknowledgments ix
Introduction

Chapter 1 How Sunil and Rita Made Millions 3
Chapter 2 Decoding the Framework of the Instinct-Driven
Entrepreneur 11
Using Instinct to take
Part 1
rewarding risks
Chapter 3 The Entrepreneur’s Innate Risk-Taking Edge 21
Chapter 4 The Chemical that Drives Risk Taking 29
Chapter 5 The Personality Traits of the Self-Made 45
Chapter 6 The Source of Fear 59
Chapter 7 Turning Off Your Red Light 73
Chapter 8 Take Rewarding Risks 83
Using Instinct to Launch a Financially
Part 2
Successful Business
Chapter 9 Launching a Business by Using Instinct 103
vii
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Contents
Chapter 10 Finding Inspiration 117
Chapter 11 Create a Cycle of Productivity 131
Chapter 12 Shoot First, Aim Later 141
Chapter 13 Don’t Spend a Dime (Until You Exhaust
Your Imagination) 153
Chapter 14 Before You Quit Your Job 167
Chapter 15 How Beliefs Define Reality 181
Endnotes 193
Index 199
viii
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