The encoding of numerical and verbal information on product attributes : implications for consumer memory PDF
Preview The encoding of numerical and verbal information on product attributes : implications for consumer memory
UNIVERSITY OF ILLINOIS LIBRARY AT URBANA-CHAMPAIGN BOOKSTACKS CENTRAL CIRCULATION BOOKSTACKS The person charging this material is re- sponsible for its renewal or its return to the library from which it was borrowed on or before the Latest Date stamped below. You may be charged a minimum fee off $75.00 for each lost book. Theft, mutilation, and underlining of books are reasons for disciplinary action and may result In dismissal from the University. TORENEW CALLTELEPHONECENTER,333-8400 UNIVERSITY OF ILLINOIS LIBRARY AT URBANA-CHAMPAIGN AUG 1 1997 When renewing byphone,writenewduedatebelow previous due date. Lr116A/2> Digitized by the Internet Archive in 2012 with funding from University of Illinois Urbana-Champaign http://www.archive.org/details/encodingofnumeri92104visw Faculty Working Paper 92-0104 STX 330 8^85 1992:104 COPY 2 The Encoding of Numerical and Verbal Information on Product Attributes: Implications for Consumer Memory Wl L : Madhubalan Viswanathan Department ofBusinessAdministration Bureau ofEconomic and Business Research College ofCommerceand Business Administration UniversityofIllinoisat Urbana-Champaign BEBR FACULTY WORKING PAPER NO. 92-0104 College of Commerce and Business Administration University of Illinois at Urbana-Champaign February 1992 The Encoding of Numerical and Verbal Information on Product Attributes: Implications for Consumer Memory Madhubalan Viswanathan Department of Business Administration The Encoding ofNumerical and Verbal Information on Product Attributes: Implications for Consumer Memory Madhubalan Viswanathan* *Madhubalan Viswanathan is Assistant Professor in the Department ofBusiness Administration at the University of Illinois, Urbana-Champaign, IL 61820.
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