The encoding of numerical and verbal information on product attributes : implications for consumer memory

54 Pages·1992·3.1 MB·English

by  Viswanathan, Madhubalan

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Faculty Working Paper 92-0104
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330
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1992:104 COPY 2
The Encoding of Numerical and Verbal Information on
Product Attributes: Implications for Consumer Memory
Wl
L
:
Madhubalan Viswanathan
Department ofBusinessAdministration
Bureau ofEconomic and Business Research
College ofCommerceand Business Administration
UniversityofIllinoisat Urbana-Champaign

BEBR
FACULTY WORKING PAPER NO. 92-0104
College of Commerce and Business Administration
University of Illinois at Urbana-Champaign
February 1992
The Encoding of Numerical and Verbal Information on
Product Attributes: Implications for Consumer Memory
Madhubalan Viswanathan
Department of Business Administration

The Encoding ofNumerical and Verbal Information on Product Attributes: Implications for
Consumer Memory
Madhubalan Viswanathan*
*Madhubalan Viswanathan is Assistant Professor in the Department ofBusiness Administration at
the University of Illinois, Urbana-Champaign, IL 61820.