ANRV390-EG34-14 ARI 14September2009 15:44 The Economic Valuation of Environmental Amenities and Disamenities: Methods g ory. s.nl wo arjournals.annualrevie7/10. For personal use aRSCcohonnonobelcdeotifrcFutotAr0Me6s5tr1eyp1n;anedpmdeEainlll:svriioorocbhnermant.emntaetannildSedotlusodShnienhs@,esYyaaillleea.UedOnui,veslhrmseiitlyas,.otNlemeawstdeHadav@eyna,le.edu ded from Y on 01/1 oaR wnlRA oB DLI 7. Y 5-34STR 32MI 4:E 009.3G CH sourc. 2ERLIN AFinrnstup.uRbelvi.shEendvoirnolnin.eRaessoauRr.e2v0ie0w9.i3n4A:3d2v5a–n4c7eon KbeenyefiWtvoarludastion,environmentalgoods,environmentalservices, n. Rey ST July7,2009 measurement nviroversit TishoenlAinnenuataleRnvevirioewn.oafnEnnuvailrreonvmiewenst.oarngdResources Abstract v. EUni Thisarticle’sdoi: Therehavebeensignificantimprovementsoverthepastfourdecadesin u. ReYale 10.1146/annurev-environ-011509-135201 ourabilitytoestimatetheeconomicvalueofenvironmentalamenities Annby Copyright(cid:2)c 2009byAnnualReviews. anddisamenities.Thedevelopmentofmanynewtechniqueshasbroad- Allrightsreserved enedwhatcanbemeasuredtoincludeclimatechangeimpacts,damages 1543-5938/09/1121-0325$20.00 fromhazardouswastesitesandairpollutionemissions,andthevalue ofmanyecosystemservices.Wereviewthemajoreconomicvaluation techniques,aswellasnumerousapplicationsofthesevaluationmeth- ods.However,thereremainchallengesahead.Theinterfacebetween economicsandthenaturalandphysicalsciencesmustbestrengthened. Additional well-controlled “natural experiments” are always needed. TheapplicationofvaluationmethodsoutsideoftheUnitedStatesre- mainsamonumentaltask.Reliablemeasuresofnonusevaluesremain elusive. 325 ANRV390-EG34-14 ARI 14September2009 15:44 toconsumers.Pricesarereadilyobservedand Contents constantlyupdated. In order to value larger changes in market 1.INTRODUCTION................ 326 goods,weusethedemandandsupplyfunction 2.METHODSFORVALUING foreachgood.Thedemandfunctionisthere- THEENVIRONMENT.......... 329 lationshipbetweenthequantityofagoodde- 2.1.RevealedPreferenceMethods.. 329 siredbytheconsumeranditsprice.Thesupply 2.2.StatedPreferenceMethods: functionistherelationshipbetweenthequan- ContingentValuation........... 332 tity of a good firms will provide and its price. 3.APPLICATIONSOF Thetotalvalueofthegoodisthenetconsumer ENVIRONMENTAL and producer surplus, the difference between VALUATIONMETHODS........ 334 g theareaunderneaththedemandfunctionand ory. 3.1.ValuingPollutionEmissions s.nl above supply function up to the amount con- wo andAbatement................. 334 arjournals.annualrevie7/10. For personal use 4.C3O.2N.ASVemCravelLuincUiientsSigeI.sNO.a.aNn.t.du..rE..a..cl..oR..s..ey..ss..ot..eu..mr..c..e.............. 334307 swsAnitueosirmelntvllioifenbcndgeecm.nhvaeIaanatsrnlsgdguiisetenwosdathhlpwaaecatithytdhtaihitfnfoelfgcareeorrpgeesriatennisccchecaeshombuabcennieaecigtrttawkeyuoseestfeteionngatohmpgtoehoeadeookppdcersalitenociaster--.’ ded from Y on 01/1 taaurnesdqmpureooa.dsNuuroceendrmbsauyrrgptihnlueasl.cchFhaoannrgggeeosionindsnmeatanrdckoesntesgruvomiocdeerss wnloaRAR 1.INTRODUCTION thatarenottradedinmarkets,othereconomic oB Environmental and natural resource econo- techniques, theoretically consistent with mar- DLI 7. Y mistshavedevelopedmethodstoestimatethe ket prices, or demand and supply functions, 5-34STR benefitsofpreservingenvironmentalgoodsand must be used instead. These nonmarket tech- 32MI services (and, conversely, the damages when niquesaretheprimaryfocusofthisarticle. 4:E 009.3G CH sthuechberenseofiutrsceosf aernevidroesntmroeynetdaloprrodteepclteitoend)c.aInf AmEencoitnieosmaircebveanleufiatciioanlonilsytaontthheroepxotecnentttrhiact. ourc. 2RLIN bDeemciseiaosnurmeda,ktehrseycacnanthbeenciommppleamreednwtietnhvciroostns-. hgeusmtainmbperoinvgesmveanlutseitnheemco.sTyshtiesmdofeusnnctoiotnsuog-r sE ReST mentalpoliciesthatmaximizethenetbenefits other nonhuman effects of a policy have no n. y nviroversit ofefrsutochacshomicaexsimtoizsioncgiestyo—ciawlhwaetlefcaoren.oAmipstoslricey- vgaelrueed.sMpeacnieys,paenodplbeiovdailvueersoiptyenansdpahcaev,eesnhdoawnn- v. EUni that maximizes social welfare is economically through their memberships in environmental u. ReYale efficient,andmosteconomistsconsidermove- advocacygroups,votesinlocalreferenda,and Annby ments toward efficiency, measured through donationsthattheyarewillingtosacrificemuch benefit-costanalysis,acriticalcriterioninen- forthesecauses.However,thevalueofanen- vironmentalpolicydesign. vironmentalamenityremainswhatpeopleare Theeconomicbenefitprovidedbyanenvi- willingtosacrificeforthatamenity. ronmental good or service is the sum of what Economic value has use and nonuse com- allmembersofsocietywouldbewillingtopay ponents. Use values involve an observable in- forit.Forresourcestradedinmarketssuchas teractionbetweentheindividualandtheenvi- oil,land,timber,andcrops,thevalueofsmall ronment, including consumptive uses, such as quantitiesofmarketgoodscanbemeasuredby hunting,andnonconsumptiveuses,suchashik- their observed price. In competitive markets, ing.Nonusevalueinvolvesnoactualinteraction pricesreflectboththemarginalcostofproduc- betweenpeopleandtheenvironment.Forex- ingthegoodtosuppliersandthemarginalvalue ample,peoplemayvaluesimplyknowingthat · 326 Mendelsohn Olmstead ANRV390-EG34-14 ARI 14September2009 15:44 an endangered species (e.g., the panda bear) maykeepsomepeoplealive,butinanother,it survivesorthatapristinearea(e.g.,theArctic maybeabundantandallocatedtolower-valued National Wildlife Refuge) exists, even if they uses. Because water is hard to transport, the neverplantoseeorusesuchresources(1).Op- marginalvalueofwaterdependsgreatlyonthe tion value is a willingness to pay to have the setting. The cost of removing one dam may choice of using a service in the future. Soci- behighbutanotherlow,dependingonavailable ety may have some willingness to pay to pre- substitutesforwhatislostandwhatisgained. serve a pristine wilderness area, a biodiversity Economicmethodsaredesignedtoestimatethe hotspot,oranendangeredspecies,inanticipa- value of environmental services in specific lo- tionofpossiblefutureuseofsuchresources.In cationsandcapturetheseimportantlocational practice,however,optionvaluehasoftenbeen characteristics. g confusedwithexpecteduseandhasledtothe Economicvaluesalsodependonwhoisvalu- ory. s.nl doublecountingofvalues. ingthem.Forgoodstradedinworldmarkets, wo arjournals.annualrevie7/10. For personal use bpdgdayloailmebcTbdeaeahngnbseteeiyusfiearfcltsieo-osegcresnoisnososslmamtfattarueiinicvnrgaeactoll.oyraWrnosneecudssheso,paeuatttxhnreoccodacfeunuivgsmtaehialvacucteno,ceanehmigposaeatsmsemnubdidpceeaapsnetsonvteaarsaatllnuepteodde-- emHddsuveaaosemprrweagyanneigondvoenaetoelhrfn,rebvofrtaoumhlrywuesgaeiplisoolerorodapdpresoseelplelletlcuhasnoftadfianteotscoanittrnsheeitndeetnnh.owoFtentooaiertrncrlcercdaooxodauspmesmnrdeit,ppcrevoelye,aof,vlpauttenhhleredee-s. ded from Y on 01/1 aidnnegdciswaidohjnautsmtcmaaneknietrtnssoaotbn?oEutchtoetnrmoadmaeri-cgosifnifss.agnoMdoodasadttvnvisaaitlnuug-- ccsooriutminctaarylyp.brPeeesuosunprwleeisliloninnagthptooeiorerxscpcaoeruncndetrrtyoesohoaumvreacnemsyaarnnedy- wnloaRAR ralresourcepolicydecisionsaremarginal,and sourcesfightingthissinglerisk.Theymayplace oB economic tools are appropriate for measuring alowervalueonairpollutionabatementthan DLI 7. Y such trade-offs. Economics is weaker at valu- peopleinrichercountries. 5-34STR ingall-or-nothingcomparisons,suchastheex- Economicsalsoplacesavalueontime.The 32MI istenceordisappearanceofwholeecosystems. choice to save or consume and the choice to 4:E 009.3G CH Svaolmuaetiaonnaltyosmtsehaasvuerientchoerraellc-tolyr-antotethminpgtevdatloueuosef iknevteisntteorresntortaater.oTunhdistihneteprleasntertatcereisataevsaalumeaorn- ourc. 2RLIN eeccoossyysstteemmsse(2r)v.icTehseweoluimldinbaetcioantaostfrEoparhtihc’.sEvcitoa-l ttihmane.aOnbtitcaiipnaitninggsetrhvoicseesstaomdaeysiesrvwicoersthinmothree sE ReST nomicvaluationisnotwellsuitedtoassessing distant future. Policies that delay benefits are n. y nviroversit tehceosvyasltueemosf.Sthuechcoemffoprletsteprdoedsturcuecati“osneroifogulsoubna-l wmoorrtehquleiscskltyh.aHnopwoelviceire,sthtehfaatctptrhoavtidweeablelnvealfiutes v. EUni derestimateofinfinity”(3). thepresentslightlymorethanthefuturedoes u. ReYale Themagnitudeofeconomicvaluedepends notimplyweshoulddestroytheplanetforim- Annby criticallyonthescaleandcontextofthechange. mediategratification.Thereiseveryreasonto For example, does a dam provide just a small expectthatrisingproductivitywillallowfuture fractionoftheelectricityinaregionoralmost generationstobewealthierthancurrentones. allofit?Canitbevaluedatmarketpricesoris Prudentdecisionmakerswillpreserveenviron- itlargeenoughtochangeprices?Whatisthe mental resources for the future because they valueoffishthatmaybelostbyadam?Willthe willhavegreatvalueinthefuture. changeaffectonlyasmallpartofthefishpop- Economics depends upon understanding ulationorwilliteliminateallremainingmem- whattrade-offsareactuallybeingmadeinpol- bers? The value of species habitat rises as the icy. In practice, however, the exact trade-offs amountofavailablehabitatfalls,andthevalue are rarely known with precision. What role ofriversassourcesofelectricityrisesaselectric- doesuncertaintyplay?Formanysmalldecisions itybecomesscarce.Irrigationwaterinoneplace withindependentrisks,economistsmeasurethe www.annualreviews.org • EconomicValuation 327 ANRV390-EG34-14 ARI 14September2009 15:44 expected value of outcomes. Sometimes this Second, in the context of litigation, eco- leads to an underestimate and sometimes an nomic valuation methods are recognized as overestimate of actual value, but these many legal means of natural resource damage smallerrorsbalanceoutinthelongrun.Forex- assessment (for the purpose of determining ample,onemayregulatemanypollutantswith- compensation) by institutions, such as the out knowing exactly the harmfulness of each Environmental Liability Directive of the one.However,therearesomeuncertaintiesthat European Union, and U.S. laws, such as have very large magnitudes. The effect of cli- the Clean Water Act (CWA); Comprehensive mate change in the long run is a good exam- Environmental Response, Compensation, and ple.Afteroneortwocenturiesofuncontrolled LiabilityAct(commonlycalledSuperfund);and greenhouse gas emissions, the consequences theOilPollutionAct.Somecountrieshavebe- g maybemanageableorunmanageable.Society guntheprocessofintegratingnaturalresources ory. s.nl maywanttovaluesuchrisksatmorethanthe andenvironmentalamenitiesintoestimatesof wo arjournals.annualrevie7/10. For personal use epavtonxirrpecjoEumeencdscimttoubiefnmedyynoa”rvtmniaasbyllikusedctepcusearcroeuerifnsmseigetnohiatunesgamusecocltsiuehi.noatcdnvroia.stmlIokunseabpstic,irgoaaanncdetnndoiociofnetueg,gnbfheavewi“rrbrioesiannsklk---s tewcchorchieoutiOnincvchoatauilmlntuiscsgeyiod.,comesEafulcpogcloeohfodnnoatoehdsemnsengtivarcpooinrofvsdoslatnihslocuemiyrsravneteciinefoocfttennoanstlrtaetpeot,xrcirtaooh,snd“newgauicqlrceoeupelnleder.onosbm”dayuriaescacttna-s, ded from Y on 01/1 mesifigetnnetsaotlfimaemaffiteecnsiietanireetsaefnonrvimimropanonmrytaernneattasiolnnppsuo.tlFitcioyrs.tth,Mebaednney-- vdsuaislruavmeeyeennmvitieiretohsn)omtdosefnuutrsatelhdaenrtdorerfidesneoreiuvtrheceeesasttmaitmeisnatiitcteiasel.saF(noid-r wnloaRAR environmental goods and services are “public nally,manyvaluationstudiesmaybeperformed oB goods”; enjoyment of such goods by one per- to draw attention to the significant values of DLI 7. Y son does not interfere with the ability of oth- ecosystemserviceswhenthefailuretogenerate 5-34STR erstoenjoythem,andnoonecanbeexcluded suchestimatesoftenresultsinaneffectivevalue 32MI from consuming public goods, whether they ofzero.TheMilleniumEcosystemAssessment 4:E 009.3G CH pliakyeothrenoGt.reEaxtaBmaprlreiserinRcleuedf,eannatiunrtaalcwt ostnrdateor-s isaTghooedcoexmapmaprilseoonftohfisbpenheefintosmaenndonco.sts can ourc. 2RLIN smpahteer.iFcreoezomnaerkleatyseur,ndaenrdpraovsitdaebtlheegselovbaalulacbllie- itnercvreenasteiosnosciwalitwhelnfaertebbeyniedfientst.ifyHinogwpevoelirc,yainny- sE ReST goods. Even when markets form, they cannot policyinterventioncreateswinnersandlosers. n. y nviroversit fpuelolyplceapwtiullreenthjoeyvtahlueeseosfepruvbicleicsgeoveondsi.fBtheecyaudsoe Efrloemctrtihcietyrceomnosuvmaleorsfmaanyebaerabrysidgnamifi,cawnhtecroesatss v. EUni notpayforthem,thereisatemptationtofree conservationists may benefit from knowing a u. ReYale rideonothers’contributions.Somepeoplecare fish population is preserved. If net benefits Annby moreaboutthegoodthanothers.Itistherefore rise from dam removal, the winners could difficulttodeviseaschemetochargepeopleand compensate the losers. But such compensa- difficultforpeopletoagreeonhowmuchofthe tionrarelytakesplace.Valuationprovidesvalu- service to purchase. Governments must inter- able information about who gains and who cedewithmanagement,regulation,andincen- loses from an environmental policy interven- tivestoprovideandprotectpublicgoods.Gov- tion. Economics estimates the compensation ernmentsmustknowhowvaluablethesegoods necessarytobringlosersbacktotheiroriginal aretopeoplebecausescarcepublicdollarsmust levelofwell-being.Buteconomicanalysisstops bespentontheirprotection.Insomecases,the short of normative recommendations about lawactuallyrequiresbenefit-costanalysisofen- whoshouldwinorlosefromenvironmentaland vironmentalpolicy.Valuationprovidesbenefit resource policies and whether compensation estimatescriticaltothisprocess. shouldoccur.Compensationisapolicydecision · 328 Mendelsohn Olmstead ANRV390-EG34-14 ARI 14September2009 15:44 thatremainsinthehandsofpoliticaldecision setting (7). Both approaches have strengths makers. andweaknesses(8). Inthisarticle,weprovideacarefulreviewof Stated preference, or attitudinal, methods selectedliteratureonvaluationforanaudience ask consumers how much they value environ- of noneconomists. The second section of this mental goods and services in carefully struc- review describes the practice of valuing envi- turedsurveys.Theapproachhastheappealing ronmentalbenefitsusingavarietyoftechniques virtuethatitcanbeusedtovalueanyenviron- developed over the past four decades. We ex- mentalgoodorserviceaslongasthegoodcan aminetheassumptionsandmethodsofasetof bedescribed.Becausetheapproachisnottied valuation techniques, discussing the strengths tobehavior,itcanbeusedtovaluesomegoods andweaknessesofeachapproach[additionalre- andservicesthatrevealedpreferencemethods g viewsofvaluationcanbefoundinFreeman(4), cannotvalue.However,inpractice,thesurvey ory. s.nl Ma¨ler&Vincent(5),andBockstaeletal.(6)]. methodsaremoredifficultthantheyappear. wo arjournals.annualrevie7/10. For personal use IossinneofruStvSrheicecececesttsiemio;omnbanone4ta3t.hgh,eopwmdoeslelundtottisioacerunnesvpsciorosolevincleemirecesetdena.dntWadalpengpaocltooiucndracsatlliauorndnede-s rnisancesoigvemseEoncaicchcclioeeoodnssil,ccooeiipgmensrinseiagcstfgetseees,nrnpehhetnrsaasyacsvmlcee,hddaaoeakovplpeoeprngliorooniofspteatmeshscsd,haaiaroveaknensredaottblhsupe.binocsTidalapiuhstrioseetceobjasuwsloedescacricirocvaide---l ded from Y on 01/1 2T.HMEEETNHVOIDROSNFOMRENVATLUING eepnveeotirps,tlseasosafotyebntsheaerpvyepwdlyoiuanltdtistoducodiaianlnadplsmwychehtahotoltodhgsey.y,Hawcohtwua--t wnloaRAR Two broad classes of methods can assess the allydomaydiffer.Thisraisesseveralproblems oB economic value of environmental amenities withstatedpreferencemethods,discussedbe- DLI 7. Y anddisamenitiesintheabsenceofexplicitmar- low.Thus,economistsgenerallyrelyprimarily 5-34STR kets:behavioral(revealedpreference)methods onrevealedpreferenceapproachestoestimate 32MI and attitudinal (stated preference) methods. usevalueandreservestatedpreferencemethods 4:E 009.3G CH Rpeerviemaelendtsptroefeesrteimncaetemthetehdoedmsasneedkfunnactutiroanlefoxr- fsotartnesonoufstehveawluoeraldndthtaotadssoesnsopteeoxpislets(’ev.gal.u,eesftoir- ourc. 2RLIN acnaseesnwvihroenrempeenotpallegfoaocde.eRxoegseeanrocuhserdsiflfoeroekncfoers mwhaetirnegththereevcaulurreenotflyaipsinpoednew).ater connection sE ReST inenvironmentalpricesandtheavailablequan- n. y nviroversit taintydoqfuagnotoitdys;ctahnebreelaetsitoinmsahtiepdbbeytwoebenserpvriincge 2.1.RevealedPreferenceMethods v. EUni consumers’ choices in these situations. How- Manyenvironmentalgoodsareinputstopro- u. ReYale ever, because the experiments are usually not ductionprocesses.Eveniftheseinputsarenot Annby randomized, the methodologies must control readilytraded,theirvaluecanbecalculatedin- undesired variation using a combination of directlythroughmarketanalysis.Forexample, carefullychoosingexperimentsandcontrolling thevalueofnontimberforestproducts,suchas for remaining problems with statistical tech- fruits,latex,andtropicalmedicinesinahectare niques. Some revealed preference techniques of forestland, can be calculated by measuring lean more heavily on structural statistical the net revenues from collecting these goods models, and their attendant assumptions, to perhectare(9).Alternatively,thedamagefrom estimatevalues.Othertechniques,oftencalled sealevelrisecanbemeasuredusingthemarket quasi-experimentalmethods,leanmoreheavily valueoflandthatisinundatedplusthecostof ontheassumptionthatpolicyinterventionsare constructingprotectiveseawalls(10). truly exogenous and have created something Onecanalsomeasurethevalueofenviron- closetoarandomizedexperimentinanatural mentalfactorsthatcausethedemandorsupply www.annualreviews.org • EconomicValuation 329 ANRV390-EG34-14 ARI 14September2009 15:44 ofamarketgoodtoshift.Forexample,onecan using random utility maximization (RUM) look at the impact of climate change on en- models (18). Within this framework, the con- ergy by observing how climate shifts demand sumerchoosestherecreationalsite(ifany)that RUM: randomutility functionsforenergyresources(11).Similarly,a maximizes her utility, which is a function of maximization shiftinwatersupplycanbevaluedusingade- income, the prices of the chosen site as well mandmodelofwaterconsumptioninawater- asthosenotchosen,andthecharacteristicsof shed(12).Thechangeinnetconsumersurplus thesitechosenandthosenotchosen.There- acrossallusersisthechangeinvalue. searcher has many specification decisions to make regarding the definition of the limited 2.1.1.Travelcostmodels. Althoughaccessto choice set (i.e., which sites are appropriately manyenvironmentalandresourceamenitiesre- consideredsubstitutes),thestructureofecono- g quires an entrance fee, that fee is often small metricerrorterms,thetreatmentofunobserved ory. s.nl comparedtotheexpenseoftravelingtothese consumerheterogeneity(i.e.,preferences),and wo arjournals.annualrevie7/10. For personal use scatobhiotretiaiestogtwtsni.mneaieHrseni.ntsaheEttrrsoroxaadlpvwvd”elehololHeifctcniovoonasstpgtletueltaltoaoinhtnpideagloevnsesiimtstutrhiegatpaavg(ittaereieinloscxtnafpeirlmdlrooarmpietttlehlisascedttiphiitfo“eefptnerrvrmrsaiahecvrinieetip-st)l mooewcfniaodtenThneoyerloyfaomRvtatheUhipcelepMvrmlciafoeaoltduscrstaattvovtaamieroclsluton(ciadv1.otee9isol)tas.nnmSdamtorapdeetrietsohlatsliomichfidaoacslsndalggientivedvetrehahlnoteauprvrimemseesbeonteisno-tt ded from Y on 01/1 tahtieoTnesh(te1im3d,ae1tmi4oa)n.ndoffaordeamnyangdoofudnocrtiosenrvfoicrereisc,rein- catootitmoanleavlaaldvueeemryfaonurdsem,fuaanlnytiomroeplsooforutrracneetstaicmmomaetnpiniotgineesr.nectBruoe-tf wnloaRAR part,afunctionofthepricesofsubstitutesand there are some challenges to these methods. oB complements;thisisalsotrueofenvironmen- Likeallstatisticalmodels,theyarevulnerableto DLI 7. Y talgoodsandservices.Economistsrecognized thepossibilitythatimportantfactorshavebeen 5-34STR shortlyaftertheoriginaltravelcostmodelwas omitted, which could bias the results. Other 32MI developedthatconsiderationofsubstitutesites challengesstemfromthefactthatactualtravel 4:E 009.3G CH wvooluvilndgbesyismtepmosrtoafntdeanmdanindtreoqduuacteiodnmsiondewlhsiicnh- caobslet,(o2r0)s.oOmneepkoerytiounnoobfsietr,vmedaycobsetuisntohbeseorpv-- ourc. 2RLIN dmeumltaipnldecsoituelsd(1b5e)s.imultaneouslyestimatedfor pgeosrttuanssiitgyncionsgtothfetrwavaegletirmatee.Stoomvaeluaeutthimores(s2u1g)-, sE ReST The economic value of recreation at a site butempiricalevidencesuggeststhatpeopleen- n. y nviroversit aelnsvoirdoenpmenendstaolnqusaitleitych(ea.rga.c,tewraistteircsq,uianlcitluydaitnga jsoeyartcrhaveerslinmgu(s2t2a)l,sosucgognessitdinegrhaolowwteorvvaalluuee.tiRmee- v. EUni beach,airqualityatanationalparkwherescenic spentattherecreationalsite(23). u. ReYale viewsarevalued,andtheaveragecatchbyan- Anotherimportantissueconcernsmultipur- Annby glersinariver).Onecanusemultiplesitemod- pose trips. Some people travel just to visit a elstovaluesitecharacteristicsiftheonlydiffer- single recreational site. For trips with multi- ence between two sites is the characteristic in plepurposes,however,anindividualrecreation question(16).However,inpractice,sitesdiffer siterepresentsonlyaportionofthetrip’svalue. inmanycharacteristics. If the analyst drops multipurpose trips, it will Discrete choice methods model the choice biasdownwardthesite’svalue.Assigningpro- ofasitebyavisitorasafunctionofsitechar- portionalvaluestoeachdestinationorpurpose acteristics(17).Peoplechoosedifferentsitesto is,unfortunately,arbitrary. obtaindifferentpackagesofsitecharacteristics. Manyoftheassumptionsoftravelcostmod- Onecanvaluesitecharacteristicsbyseeingwhat elscanbedealtwiththroughsensitivityanaly- travelcostspeoplewouldpaytoobtaindiffer- sis. Researchers can make a range of assump- ent packages. Such models can be estimated tionsabouttheopportunitycostoftime,which · 330 Mendelsohn Olmstead ANRV390-EG34-14 ARI 14September2009 15:44 travel expenditures to include, and what por- canbeusedtoestimatethedemandforcharac- tionofcostsforamultipurposetripshouldbe teristics(28).Severalauthorshaveattemptedto attributedtoanindividualsite.Theycanthen estimate the demand for characteristics using observe how the recreational value of a site data from a single market. Unfortunately, the changeswiththesechangesinassumptions. variation in the observed prices in a single marketisperfectlycorrelatedwiththevariation 2.1.2. Hedonic property models. Hedonic indemandshiftvariablesacrosspeople,sothe models arise from the idea that the price of demand functions cannot be estimated (29, a good is really a sum of the implicit prices 30). Some authors have sought to overcome ofeachofitscharacteristics.Forexample,the this by segmenting housing markets within a priceofacarcomprisestheimplicitpricesfor single city, but this approach requires strong g characteristics including fuel efficiency, accel- assumptions(31). ory. s.nl eration,passengerseating,andaestheticappeal. The unobserved characteristics of housing wo arjournals.annualrevie7/10. For personal use Sevbfinoraeimgaolrultieangolg:arefreo(ilga;buy)h,ap(btpbtshho)horeryofchspohciocrhmaoiaracdlsare,casattcoerentf.uergdairc.si,tthsbuittocerihscdemes,reootsqhfuoduacmetathhplsdieetaenyastndsetoudrshfmreorsponiqnnuuuusebneamlidvritec---s cbeusitponoryaan,vrtlhislirueaoeolamoxlndypdmeiesnrcresgooincmrnttaraoeuetlnhlsaqbetetsuiepa,badselaueoistdnwpiysoliee(tbo3hsstft2oeiem–trhsn3veaeev4ltidif)err-.sospA.fonarsFrmcetwtofoeeirnirnrtetshetonaxaclcanlaemleqnsinupgfaablhotele--r-, ded from Y on 01/1 snacsehtawoiorolrask,nsdp;arwonxdait(mecr)ietqynuvtaiorliotjynombosrenapntradolxatimrmaenintsyiptioteorst,aostpuioecnhn hijonibgushr,ebriannletvauerrlensa,socftahanairtipanlocsrloleuahtsiaeovnehommuoasyrinebgjeovboasbl.usMeersvo.erIdef wnloaRAR space.Hedonicpropertymodelscollectdataon onefailstoadequatelycontrolforsuchfactors, oB thepricesofhomesalesandhousingcharacter- onemayover-orunderestimatethepriceofair DLI 7. Y istics,likethoselistedabove,andthenestimate pollution. 5-34STR themarginalimplicitpricesofthecharacteris- Anotherapplicationofthehedonicproperty 32MI ticsofinterest.Thiscapturesthemarginalvalue approachistheRicardianmodelofagricultural 4:E 009.3G CH othfeanamenevniirtoyn’smcuernrteanltamleveenlitoyftporhoovimsieoonw.Hneerdsoa-t loatnhde.rRceognrterosslinvagrfiaarbmlelsa,ntdhivsaalupeproonacchlimcaanteeasntid- ourc. 2RLIN nthicemecoodneolmshicavvealbueeeonfuasierdquparilmityar(2il4y,t2o5e)s.tOimthaeter musaintegtbhoethimcpraocsts-osfecctliiomnaatle(o35n)faanrmdlpanandevladluatea, sE ReST environmental applications include proximity (36). n. y nviroversit tsoucwheatslahnadzsaradnodusowpeanstespsaitceesaannddadiirspaomrtenniotiisees 2.1.3.Hedonicwagemodels. Hedonicwage v. EUni (26). models share a similar theoretical basis with u. ReYale Thoughvaluableinmanysettings,hedonic hedonic property models. In environmental Annby propertymodelshavelimitations(27).First,the economics, these models are used primarily researchermustassumethatbuyersandsellers to value mortality risk. Jobs are collections have good information on the characteristics of characteristics: training, education, fringe of all housing alternatives. Thus, the models benefits,prestige,andworkingconditions,in- areappropriateonlyforestimatingthevalueof cluding the risks of accidental death or injury observable or known amenities and disameni- (37,38).Regressingwagesonjobcharacteris- ties.Second,themodelsassumethatpeopleare tics(controllingforworkercharacteristics)re- mobileenoughthatcurrentpricesreflecttheir vealstheirmarginalimplicitvalue.Forexample, preferences. the coefficient on the risk of a fatal accident Althoughthehedonicmethodsreadilyesti- reveals how much additional compensation a matethemarginalvalueofsitecharacteristics, person requires to assume an additional small it has also been suggested that the technique risk. www.annualreviews.org • EconomicValuation 331 ANRV390-EG34-14 ARI 14September2009 15:44 Theseestimatedvaluesofsmallriskreduc- whetheraheartattackonthejobwasactually tions have been translated into the value of a causedbythejob. statisticallife(VSL).Forexample,imaginethat Thereisevidencethatthemarginalvalueof VSL: valueofa 10,000peopleareemployedinariskyoccupa- riskmayvarywithage(43,44),acrosscountries statisticallife tion, each faces a 1/10,000 risk of death, and (45,46),andwiththecharacteroftherisk,such each is willing to pay $500 to eliminate this aslatency(47).Forexample,peoplemayvalue risk.Thetotalwillingnesstopayforriskreduc- the risk of cancer differently from the risk of tionwouldbe$5million,whichwouldprevent a sudden car accident. The hedonic wage lit- one statistical death, so this is the VSL. This erature tends to measure the value of reduc- techniquedoesnotestimatethecompensation ingaccidentaldeathsandnotdeathsassociated required for certain death or illness; it simply with long-term chronic exposure to environ- g providesameasureoftherateatwhichworkers mental contamination, but long-term chronic ory. s.nl are willing to trade fatal and nonfatal risk for risksdominatetheriskofaccidentaldeathson wo arjournals.annualrevie7/10. For personal use meatahrrroeeaetVnhauseieersstvedecaeourroriynsnoaiilcuvc&osacpmlhcAuraoopillndnpelegycnenersr(grt3aiysnet9ki.sm)osFrnttoeooo.dvrlietieehflwesxi,saaotmnhamdpepiphletertec,oeaosdalnotcvhomha.m.reTiAiapchbseelliorietne--s tbfralirhisatsoseekkomrejscaorwitlbsauoi.ttrnfeMhergdol-iiomsntwenelriigrtwmmshdhmieetiplextaaoedpyylosldlbusuaiyutencirtoftgeurhnoated.omlilnUsypeebarnaalerasrftsecoieac,krmbutlauslubnaennltdneaegctstefedh.aliTeyros,merfhaiterseshkesreee-ss, ded from Y on 01/1 pwcoloenrskaereqerusi’enncstoulmryewpdeiblnlysraeetciiotehnive.erTaphrpeiavyya,tmeoerinnttshuienriarcnahcseeeiroosrf, loicacbulepaetsitoimn.atesoflong-termmortalityrisksby wnloaRAR their death or an accident. If this payment is 2.1.4. Averting behavior models. If people oB notincluded,thehedonicwageapproachcould incur private expenditures to avoid the dam- DLI 7. Y underestimate the value of risk (40). Omitted agesfrompollutionorotherenvironmentaldis- 5-34STR variables that are correlated with both wages amenities,thesumoftheseincurredcostsisat 32MI andrisk(suchasunobservedcharacteristicsof leastapartialestimateofthevalueofthesedam- 4:E 009.3G CH tohreowftohrekejor,b,ee.g.g.,.,epahseysoicfawloexrekrtuinodne)rarperepsasrutirce-, acgoestss.”Ionre“caovneortminigcetexrpmens,ditthuersees.a”rFeo“raveoxaidmapnlcee, ourc. 2RLIN uvolalrvleycporrorebllaetmedatriics.ksInofaddidffietrioennt,tmypaensyojfoibnsjuirny-, imfaaygrsouubnstditwuatteebrosottulercdewisacteorn.tOamneincaatnedc,opnesoidpeler sE ReST aswellasfatality.Attemptstovaluesmallrisk the medical costs a person incurs to treat any n. y nviroversit rceodnutrcotiloanpspfroorperiaacthelyoffothrecsheaoncgceusrirnentcheesomthuesrt iwllanye.sAsvcearutsinedgbexyppeonldluittuiorneseaxnpdos“ucroestinofaislilmneislas”r v. EUni risks,orestimateswillbebiased.The“sorting” measures, however, are at best a lower bound u. ReYale effectsthathavebeguntobeaddressedinthe onthevalueofdamagesfrompollutionbecause Annby hedonichousingmodelsarealsorelevanttohe- theydonotcapturethepainandsufferingthat donicwagemodels(41). cannotbeavoided(48). The hedonic wage approach can only esti- matethevalueofchangesinrisksthatworkers 2.2.StatedPreferenceMethods: perceiveaccurately.Theprobabilityofinjuryor ContingentValuation deathonthejobmaynotbeaccurate.Forex- ample,peoplemightthinkthatbeingapolice Attitudinalmethodsusecarefullydesignedsur- officerorfirefighterisdangerous,butstatistics veysthataskconsumershowmuchtheyvalue showthesejobsarequitesafe(42).Researchers environmentalgoodsandservices.Thesurvey themselves may have trouble measuring mor- creates a hypothetical market for the amenity tality rates. For example, it may not be clear sothatresponsescanbeevaluatedinamanner · 332 Mendelsohn Olmstead ANRV390-EG34-14 ARI 14September2009 15:44 similar to behavior observed in markets. The example,thevaluationofresponsestotheloss basic architecture of a contingent valuation of2,000,20,000,and200,000migratorywater- (CV)surveyis(a)adescriptionoftheservice/ fowlintheCentralFlywaywasessentiallythe CV: contingent amenity to be valued and the conditions un- same (55). In other cases, analysts have noted valuation derwhichthepolicychangeisbeingsuggested, appropriatesensitivitytoscope(56,57).Itmay (b)asetofchoicequestionsthatasktherespon- bethatsuchresults,inconsistentwitheconomic dent to place a value on the service/amenity, theory,aredirectlyattributabletosurveydesign and(c)asetofquestionsassessingthesocioe- problemsandcanbeavoidedinpractice(58). conomiccharacteristicsoftherespondentthat CVsurveyrespondentsmayalsobeswayed willhelpindeterminingwhatfactorsmayshift byhowaquestionisframed(52,59).Forexam- thatvalue(49). ple,onecandescribetheimpactofanoilspill g Stated preference methods can be used to onlocalfishermeninpurelyscientifictermsby ory. s.nl valueanyenvironmentalgoodorservice,even measuringthefishlost.Oronecouldchooseto wo arjournals.annualrevie7/10. For personal use aiwelpsatrothreellgineincecvchcyseeetlc,.scammoTonnefnohttqosheetutyxoabtidmslcesi,at.pmynsoNuterahcatolhaassnuotnurtaaescrsesdaeopeuccvtnusiauaidrlrnluraegeenvnsangrlteeoulmvryneeeausnadysloieentsdbpviesnpeaorcltmeueihexefee--s, aiodtwnhlpeasdanmostuctdescehtnroreeutnyfncvwftaokeoap,ryostttak.tphihAnateeorlototamefiovrltfanohcnaaieodytvnmivaepaepstsrsliapeyoenci,lnlyalotauhanlwtaneeitaodnsccnetaomshruugatsalythedkdoaiimnntitldghtedheenhepestvuepieoognilline--ll ded from Y on 01/1 abcnlautddeewodivliednreerwcnohensesothmperircessaeunrcavhlaytsiveoasnlu(.5eE0s,cs5oh1no)ou.mlWdisebtsfeodcinue--s ptdariifolfsefigrtesr,neaatntvldyaltiuhneeflsufi.esnhceermreesnpownesreesp,loeoard.iTnghetosevderey- wnloaRAR hereondescribingstatedpreferencemethods, Respondents may also be affected by how oB rather than examining the validity of nonuse they are asked to pay for the environmen- DLI 7. Y value in economic theory. Nonetheless, there tal good. For example, many respondents 5-34STR isanimportantparadox;someofsociety’smost care whether the payment comes in the form 32MI importantvaluesfornaturalresourceamenities of taxes, fees, or contributions. Respondents 4:E 009.3G CH mleaasytcboenpfirdeecnisceelyinthmeeavsauluriensgt.hat we have the soobmjeecttimtoetsheprpoatyemstetnhtemqeuthesotdio.nThbeeycamusaeypthreoy- ourc. 2RLIN plyIanskeaerdlypaetotpitluedhinoawlsmuruvcehyst,hreeysewarecrheewrsilsliimng- vtuidaelly“phraovteessotmzeeropso,s”iteivveenvathluoeufgohrtthheeygomoady.Aacl-- sE ReST topayforeachamenity;thishasbecomeknown thoughsomestudiessimplydropobservations n. y nviroversit aesvearn,“soupcheno-penend-eedn”dqeudesvtailounatdioesnigqnu(e5s2ti)o.nHsoawre- tithiastbreetstpeorntodcpoonotrrloyltfoorpprreolitmesitnoarrsybquutessttililoinns-, v. EUni limited in their ability to provide accurate re- cludethemaspartofthesample(60). u. ReYale sults.Close-endeddiscretechoicequestions,in A final problem with attitudinal surveys Annby whichrespondentsoffera“yesorno”response is that the responses to willingness-to-accept whenofferedoneormorespecifiedpricesfor (WTA) questions have generally been many anenvironmentalgoodorservice,havelargely timesgreaterthantheresponsestowillingness- replacedopen-endedquestionsinCVstudies. to-pay(WTP)questions(61).Thisisespecially Thisnewerformatrequireshouseholdstoexer- truefornonusevalues(62).Theselargediffer- cisethekindofjudgmentmorefamiliartothem encesaredifficulttojustify,suggestingtheyare fromtypicalpurchases(53). measurementproblems. CVsurveyrespondentsmaylackmarketex- AReportoftheNOAAPanelonContingent periencewiththeenvironmentalgoodandnot Valuationdevelopedasetofguidelinestosug- understand how to value it (54). Respondents gestbestpracticesforCVsurveys(63).Tohelp sometimesexpressthesamevalueforenviron- respondents understand the good, the report mentalgoodsofverydifferentmagnitudes.For suggestedanextensiveunbiaseddescriptionof www.annualreviews.org • EconomicValuation 333 ANRV390-EG34-14 ARI 14September2009 15:44 thegood.Italsorecommendstheuseofclose- modelstocaptureemissions,dispersion,expo- endedquestionsandtheuseofWTPquestions sure,physicalresponse,andvaluationofthose rather than WTA questions. In addition, ex- responses.Thus,onetaskfacingeconomistsis perimental economics has contributed signif- tolinkwhatisknownabouttheeconomicsof icantly to survey design in recent years (64, pollution (emissions and valuation of effects) 65). Well-designed CV surveys are, for now, towhatisknownaboutnaturalscience(atmo- the only tools available for estimating nonuse sphericscience,atmosphericchemistry,hydrol- value. They have also been used to estimate ogy,epidemiology,andtoxicology)inacoher- sometypesofusevalue;forexample,theyhave ent model. Recent advances in these methods beenusedinmortalityriskvaluation(inmany have made it possible to value not only large casesobtainingestimatescomparabletothose changesinemissions(66,67)butalsomarginal g fromhedonicwagestudies),aswellasinesti- damages(68).Ofcourse,thereremainsagreat ory. s.nl matingthevalueofimprovingpipedwaterser- deal of uncertainty in such modeling efforts. wo arjournals.annualrevie7/10. For personal use vc3EMii.ncNEeAesVTPcioInPHvRdeLOOreIavCDgNeelAoSMapTniEndIgONincNTocruASenaLtOsreiVedFsA.prLoUvisAioTnIOofNvac- Fs3hpco.aui1vlerl.etnu1hct.eeaesrnLtamitnmoso.dcaMrateele,codiosattnitiroshofcemptrhiviotcaeilscllbuuabeeltentaohemnffiatatstrdst.eheedMesuctlaciaimrinnnekayfgsuteblladloenyc.btaawyllyetsaeheiners ded from Y on 01/1 TaphpeliemdettohoadwsirdeeviveawrieedtyinofSeenctviiornon2mheanvtealbaenend Ufmro.aSmn.Ehfeendavelitrrhaolnbamierneqenufitaatslli—tPyrrroeetdgeucuctlieaodtniomnAsogsreubngicdgyiet(ysEtPahnAud-) wnloaRAR resource management problems. This section mortality—comprisethevastmajorityofben- oB reviewsapplicationstolocalandglobalairpol- efits. The EPA uses a VSL estimate based on DLI 7. Y lution, water pollution, solid and hazardous ananalysisof26differenteconomicestimates 5-34STR waste, and the use and management of natu- (5CVand21hedonicwagestudies),applyinga 32MI ralresources,includingwater,wetlands,forests, meanvalueofUS$(1999)6.2million,adjusted 4:E 009.3G CH species,andbiodiversity. fvoarluiensfltaotiaocnco(6u9n)t.fTorhelatEenPcAya(ltshoealadgjubstestwVeSeLn ourc. 2RLIN 3.1.ValuingPollutionEmissions eoxvpeorstuimreea.nBdecoauutsceomofeesq)uanitdyfcoornicnecronms,ethgeroEwPtAh ResSTE andAbatement isbarredbytheU.S.Congressfromadjusting n. y nviroversit NtiounmderaomuasgsetsudiniesthheavUenniotewdmSteaatseusr.edExpisotlilnug- VtimSLatebdytahgeee(c6o9n)o.mTihcevaliltueeraotufraevohiadsedalislolneess-s v. EUni studies probably capture the majority of pol- (70,71).Alberini&Krupnick(72)summarize u. ReYale lutiondamagesintheUnitedStates.Theonly thevaluationestimatesforavoidedillnessand Annby obviousweaknessintheU.S.studiesisthatthe deaths used in four major models by regula- studiesdonotcapturetheimpactsineverylo- toryagenciesintheUnitedStates,Canada,and cation.Therearestillplaceswhereatleastsome Europe. pollutionemissionsremainunstudied.Incon- Lead is a local air pollutant with very sig- trast, the damages from pollution outside of nificant abatement benefits. In a 1985 report, the United States have been analyzed in only the EPA quantified the main benefits of re- a few contexts. Thus, one of the major tasks ducingleadingasoline:reducedhumanhealth still facing valuation is to obtain values across damages from lead exposure (retardation of theworld. children’scognitiveandphysiologicaldevelop- Inordertomeasurethedamagesfrompol- mentandexacerbationofhighbloodpressurein lutionemissions,emissionsmustbelinkedwith adultmales),reductioninotherlocalairpollu- finalconsequences,usingintegratedassessment tantsfromvehicleemissions(becauseleadedgas · 334 Mendelsohn Olmstead
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