The Economic Contribution of Copyright-Based Industries in Argentina

131 Pages·2014·2.25 MB·English

The Economic Contribution
of Copyright-Based Industries
in Argentina
C r e a t i v e I n d u s t r i e s S e r i e s N o . 8
For more information contact WIPO at www.wipo.int
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WIPO Publication No. 1044E ISBN 978-92-805-2547-2 October 2014
The Economic Contribution of
Copyright-Based Industries in
Argentina
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Prof. Juan Miguel Massot, Director
Karina Prieto and Marisa Weiry, Researchers
Final Report
September 2013
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Table of Contents
List of Acronyms 8
Executive Summary 10
INTRODUCTION 15
1. BACKGROUND OF THE LEGAL AND INSTITUTIONAL FRAMEWORK OF COPYRIGHT IN
ARGENTINA 18
1.1 Institutional aspects of copyright protection 19
1.1.1 Registration and deposit of Act No. 11,723 19
1.1.2 Collective management of copyright 20
1.2 Copyright in the courts of law 20
2. BACKGROUND ON STUDIES ABOUT ACTIVITIES PROTECTED BY COPYRIGHT IN
ARGENTINA 22
2.1 Study on the Economic Importance of Industries and Activities Protected by Copyright
and Related Rights in the Mercosur Countries and Chile (WIPO – UN Campinhas) 22
2.1.1 Introduction 22
2.1.2 Methodology 22
2.1.3 Results regarding Argentina 23
2.2 Cultural Satellite Account in Argentina 25
2.2.1 Methodology 25
2.2.2 Measurements 26
2.3 Considerations of the methodological differences between the previous background
and the present research 29
3. METHODOLOGICAL ASPECTS RELATED TO ESTIMATION OF VALUE ADDED, FOREIGN
TRADE AND EMPLOYMENT 30
3.1 Identification of CBIs for Argentina 30
3.2 Sources of information 30
3.3 Methodological difficulties for the identification and measurement of CBIs 33
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3.4 Adjustments to the calculation of gross value added (GVA) of some activities by the op
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copyright factor and the statistical correction coefficient. 34 rig
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3.4.1 Adjustment to GVA calculations of some activities by statistical correction. 34 t-BaTh
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4.1 Argentina’s economic structure 40 tinan of
4.2 CBIs’ value added generation 42 1
4.3 CBIs in the national context 43
4.4 CBIs´ structure 44
4.4.1 Core industries 44
4.4.2 Interdependent copyright industries 45
4.4.3 Partial copyright industries 45
4.4.4 Non-dedicated support industries 47
4.5 CBIs´ real growth 47
5. EMPLOYMENT IN THE COPYRIGHT-BASED INDUSTRIES 49
5.1 Sources of information 49
5.2 Some characteristics of the Argentinian labor market and its evolution 49
5.3 Employment in CBIs 52
5.4 CBIs´ contribution to value added and employment 55
6. CBIs IN THE ARGENTINIAN FOREIGN SECTOR 60
6.1 Sources of information on Foreign Trade 60
6.2 Argentinian foreign trade 60
6.3 CBIs’ Foreign Trade 61
6.4 Exports 62
6.5 Imports 66
6.6 Trade balance of the CBIs 69
6.7 Exports and imports of services 69
7. INTERNATIONAL COMPARISONS OF CBI CONTRIBUTION TO GDP AND EMPLOYMENT 71
8. ANALYSIS OF ECONOMIC SECTORS RELATED TO ACTIVITIES PROTECTED BY
COPYRIGHT 74
8.1 Book industry 74
8.1.1 How does the publishing market work? 75
8.1.2 Competitors 80
8.1.3 Book marketing and distribution 82
8.2 Phonograms 85
8.2.1 How does the Argentinian phonographic industry work? 86
8.2.2 Distribution stage 88
8.2.3 Digital marketing 88
8.2.4 Live music 89
8.2.5 Anti-piracy actions 90
8.3 Films 91
8.4 Software 94
8.4.1 Promotion of the software industry 98
a 8.5 Television and Radio 99
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mic Contribution of Based Industries in 8.6888 ...566...212C oRSApAarygdDreiioAgn hItCot rC(eAsor lg(lGeecentntiniengrea SlS oSocociecieitetieyty so o f fM Auustihc oArsu tohfo Arsr gaenndt iCnao)m posers) 111100005567
e Econopyright- 8.6.3 APhAoDnIo (gArragmen atinnde vPiedrefoogrmraemrs pArossdoucciaetriso) n) and CAPIF (Argentine Chamber of 107
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8.6.4 SAVA (Argentine Association of Visual Artists) 107
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8.6.5 Reprographic rights 108
8.6.6 Collective management of the audio-visual sector 108
9. CONCLUSIONS AND RECOMMENDATIONS 109
9.1 Conclusions 109
9.2 Recommendations 111
REFERENCES 113
ANNEXES 116
ANNEX 1 LIST OF PEOPLE INTERVIEWED 116
ANNEX 2: NATIONAL LEGAL FRAMEWORK FOR COPYRIGHT 117
ANNEX 3: L IST OF COPYRIGHT-BASED INDUSTRIES FOR ARGENTINA BY ISIC CNE´04 119
ANNEX 4: ARGENTINE EXPORTS BY CATEGORY 124
ANNEX 5: ARGENTINA 2020 INDUSTRIAL STRATEGIC PLAN (SOFTWARE) 126
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Tables
Table 1: CBI levels and contribution to GDP at basic prices 12
Table 2: Jobs by type of CBI (in thousands and %) 12
Table 3: Estimated GVA in the Cultural Satellite Account 26
Table 4: Jobs in the cultural sector (Cultural Satellite Account) 27
Table 5: Exports and imports of goods and services (Cultural Satellite Account) 28
Table 6: Statistical correction coefficients used in core CBI 35
Table 7: Statistical correction coefficients used in Interdependent CBIs 36
Table 8: Copyright factors for the Partial CBIs 37
Table 9: Copyright factors for the non-dedicated Support CBIs 38
Table 10: Gross Domestic Product 40
Table 11: Value added at constant 1993 prices 41
Table 12: CBIs’ VA levels and contribution to GDP 42
Table 13: CBIs composition 42
Table 14: Composition of core industries 44
Table 15: Composition of interdependent copyright industries 45
Table 16: Composition of partial copyright industries 46
Table 17: Composition of non-dedicated support industries 47
Table 18: CBIs’ and GDP growth rates 47
Table 19: Number of jobs, by category 50
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mic Contribution of Based Industries in TTaabbllee 2232:: SJoebctso br ys tarcutcivtuitrye of jobs 5511
he Econoopyright- TTaabbllee 2254:: CJoBbI sj obbys t y(ipne % of o Cf BtoI (tianl jtohbosu) sands) 5542
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4 Table 26: Economic contribution of core CBIs by subgroup 57
Table 27: Economic Contribution of interdependent CBI by subgroup 58
Table 28: Economic contribution of partial CBI by subgroup 59
Table 29: Exports and Imports of Goods 60
Table 30: Exports composition 61
Table 31: List of ISIC activities included in CBIs’ foreign trade 61
Table 32: Exports 63
Table 33: Exports composition by type of industry 63
Table 34: Imports 66
Table 35: Composition of imports by type of industry 66
Table 36: CBI Trade Balance 69
Table 37: Exports and imports of CBI services 70
Table 38: Published books, 2011 77
Table 39: Printed copies, 2011 78
Table 40: Publishing houses sorted by number of published titles 79
Table 41: Publishing houses and published books distribution by turnover and size 81
Table 42: Major publishing houses sorted by theme 81
Table 43: Number of published titles in supports other than paper, Argentina 83
Table 44: Sales distribution (turnover) by physical support 87
Table 45: Audience figures, releases, copies and ticket sales by film origin
(USA, Argentina and others) 93
Table 46: Television channel offer by theme 101
Table 47: Private broadcast channels 102
Table 48: Retransmission hours by region 103
Table 49: TV productions by their origin. Annual average in AMBA (Greater Buenos Aires)
channels 104
Table 50: Paid television beneficiaries by subscription 104
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Figures
Figure 1: Working Process 39
Figure 2: CBIs composition 43
Figure 3: Contribution to GDP in % 43
Figure 4: Real growth of GDP and CBIs 48
Figure 5: Employment contribution of CBI 53
Figure 6: Jobs growth 54
Figure 7: CBIs’ contribution to GDP and employment 55
Figure 8: Productivity 56
Figure 9: Composition of exports 64
Figure 10: Exports by ISIC in the core industries 64
Figure 11: Exports by ISIC in the interdependent industries 65
Figure 12: Exports by ISIC in the partially dependent industries 65
Figure 13: Composition of imports 67
Figure 14: ISIC participation of core CBIs in total imports 67
Figure 15: ISIC participation of interdependent CBI in total imports 68
Figure 16: ISIC participation of partial CBIs in total imports 68
Figure 17: CBIs’ contribution to GDP and employment 71
Figure 18: Contribution of CBIs to GDP and employment in Latin and Central America 72
Figure 19: CBI Labor Productivity 73
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mic Contribution of Based Industries in FFiigguurree 2232:: MShaarrkee ot fs hthaere t obpy n2u0m mbaejro ro fp utibtlleissh ing houses in total number of titles and copies 8709
he Econoopyright- FFiigguurree 2254:: EMvuosluict iporno douf cPthioonn o gram Sales 8875
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6 Figure 26: Turnover by repertoire 88
Figure 27: Digital downloads by their type- Year 2012 89
Figure 28: Share of income by music sales in % 90
Figure 29: Cinematographic productions by type 91
Figure 30: Audience figures and ticket sales 92
Figure 31: Ticket sales by film origin 92
Figure 32: Software turnover 95
Figure 33: Annual IT sales by sector 95
Figure 34: Main software and IT services activities 96
Figure 35: Main software and IT services clients by their share in the total sales 97
Figure 36: Main software and IT services activities by their share in exports 97
Figure 37: TV productions by their origin 103
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