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The Easy Step by Step Guide to Writing Newsletters and Articles (Easy Step by Step Guides) PDF

112 Pages·2002·3.25 MB·English
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20:41 ,20/50/41 2 56p.smilerp prelims.p65 2 14/05/02, 14:02 20:41 ,20/50/41 3 56p.smilerp (cid:7)(cid:6)(cid:5)(cid:4)(cid:3)(cid:2)(cid:1) Easy Step by Step Guide (cid:1)(cid:2)(cid:3)(cid:4)(cid:3)(cid:5)(cid:6)(cid:7)(cid:8)(cid:2)(cid:4)(cid:3)(cid:9)(cid:10)(cid:11)(cid:12) (cid:13)(cid:5)(cid:14)(cid:7)(cid:15)(cid:11)(cid:16)(cid:12)(cid:10)(cid:11)(cid:4)(cid:4)(cid:11)(cid:2)(cid:12) skoorB alemaP Pamela Brooks (cid:12)(cid:2)(cid:11)(cid:4)(cid:4)(cid:11)(cid:10)(cid:12)(cid:16)(cid:11)(cid:15)(cid:7)(cid:14)(cid:5)(cid:13) (cid:12)(cid:11)(cid:10)(cid:9)(cid:3)(cid:4)(cid:2)(cid:8)(cid:7)(cid:6)(cid:5)(cid:3)(cid:4)(cid:3)(cid:2)(cid:1) ediuG petS yb petS ysaE (cid:1)(cid:2)(cid:3)(cid:4)(cid:5)(cid:6)(cid:7) prelims.p65 3 14/05/02, 14:02 20:41 ,20/50/41 4 56p.smilerp (cid:2)(cid:1) First published in 2002 by Rowmark Ltd Unit 36 Broadmarsh Innovation Centre retsehcihC ,dtL scihpargorpeR MPR yb niatirB taerG ni detnirP Havant ku.oc.secivresgnihsilbupecnaleerf.www Hampshire scnaL ,llacsnirB ,secivreS gnihsilbuP ecnaleerF yb tesepyT PO9 1HS ISBN 0–9539856–4–4 .koob siht ni edam stnemetats no secnatsmucric © Pamela Brooks 2002 ralucitrap ni gniyler fo tluser a sa derrucni esnepxe ro ssol rof detpecca eb nac ytilibail on dna ecnadiug lareneg rof htiaf The right of Pamela Brooks to be identified as the author of this doog ni tuo tes si koob siht ni deniatnoc lairetam ehT :etoN work has been asserted by her in accordance with the Copy- right, Designs and Patents Act 1988. .noitucesorp lanimirc dna segamad rof mialc livic a htob ni tluser yam krow thgirypoc All rights reserved. No part of this publication may be repro- a ot noitaler ni tca desirohtuanu na fo gniod ehT :gninraW duced in any material form (including photocopying or storing it in any medium by electronic means and whether or not .rehsilbup eht ot desserdda eb dluohs transiently or incidentally to some other use of publication) noitacilbup siht fo trap yna ecudorper ot noissimrep nettirw without the written permission of the copyright owner except s’renwo thgirypoc eht rof snoitacilppA .EH9 P1W ,nodnoL in accordance with the provisions of the Copyright, Designs and ,daoR truoC mahnettoT 09 ,dtL ycnegA gnisneciL thgirypoC Patents Act 1988 or under the terms of a licence issued by the eht yb deussi ecnecil a fo smret eht rednu ro 8891 tcA stnetaP Copyright Licensing Agency Ltd, 90 Tottenham Court Road, dna sngiseD ,thgirypoC eht fo snoisivorp eht htiw ecnadrocca ni London, W1P 9HE. Applications for the copyright owner’s tpecxe renwo thgirypoc eht fo noissimrep nettirw eht tuohtiw written permission to reproduce any part of this publication )noitacilbup fo esu rehto emos ot yllatnedicni ro yltneisnart should be addressed to the publisher. ton ro rehtehw dna snaem cinortcele yb muidem yna ni ti gnirots ro gniypocotohp gnidulcni( mrof lairetam yna ni decud Warning: The doing of an unauthorised act in relation to a -orper eb yam noitacilbup siht fo trap oN .devreser sthgir llA copyright work may result in both a civil claim for damages and criminal prosecution. .8891 tcA stnetaP dna sngiseD ,thgir -ypoC eht htiw ecnadrocca ni reh yb detressa neeb sah krow Note: The material contained in this book is set out in good siht fo rohtua eht sa deifitnedi eb ot skoorB alemaP fo thgir ehT faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular 2002 skoorB alemaP © circumstances on statements made in this book. 4–4–6589359–0 NBSI SH1 9OP Typeset by Freelance Publishing Services, Brinscall, Lancs erihspmaH www.freelancepublishingservices.co.uk tnavaH Printed in Great Britain by RPM Reprographics Ltd, Chichester ertneC noitavonnI hsramdaorB 63 tinU dtL kramwoR yb 2002 ni dehsilbup tsriF (cid:1)(cid:2) prelims.p65 4 14/05/02, 14:02 20:41 ,20/50/41 5 56p.smilerp (cid:2) 33 smrof gninoissimmoC 23 uoy sehcaorppa rotide na nehW 23 esahc ot nehW 52 egakcap snoissimbus ruoY 42 rotide na gnihcaorppA 32 spag eht gniyfitnedI (cid:17)(cid:18)(cid:5)(cid:4)(cid:11)(cid:5)(cid:4)(cid:12) 02 tekram ruoy gniyfitnedI 91 denoissimmoc elcitra na gnitteG 2 71 yrammus nI About the author page ix 61 erutuf eht ot eye nA Introduction 1 21 gnilleps dna rammarG How to use this guide 2 11 egaugnal tuoba drow kciuq A What you will learn from this guide 3 01 H na dna s’W eviF ehT 1 The basics 5 9 ?tnaw ecneidua ruoy seod tahW Good communication 5 7 ecneidua tegrat ruoy gniyfitnedI Identifying your target audience 7 5 noitacinummoc dooG What does your audience want? 9 5 scisab ehT 1 The Five W’s and an H 10 3 ediug siht morf nrael lliw uoy tahW A quick word about language 11 2 ediug siht esu ot woH Grammar and spelling 12 1 noitcudortnI An eye to the future 16 xi egap rohtua eht tuobA In summary 17 2 Getting an article commissioned 19 (cid:12)(cid:4)(cid:5)(cid:11)(cid:4)(cid:5)(cid:18)(cid:17) Identifying your market 20 Identifying the gaps 23 Approaching an editor 24 Your submissions package 25 When to chase 32 When an editor approaches you 32 Commissioning forms 33 (cid:2) prelims.p65 5 14/05/02, 14:02 20:41 ,20/50/41 6 56p.smilerp (cid:1)(cid:2) Dealing with rejection 34 Recycling 34 85 yrammus nI In summary 35 75 esabatad stcatnoC 3 Writing articles 37 75 ?yawyna ,ti si elcitra esohW Types of article 37 35 seuqinhcet gniweivretnI Features within a feature 38 25 strepxe dnif ot erehW Angles 39 25 strepxE Headlines 41 15 seiduts esac dnif ot erehW Crossheads 41 15 seiduts esaC Opening paragraph 42 15 strepxe dna seiduts esaC 4 Body copy 43 84 yrammus nI Closing paragraph 45 64 saedi teg ot erehW Using contact points 45 64 tpircsunam ruoy fo noitatneserP Presentation of your manuscript 46 54 stniop tcatnoc gnisU Where to get ideas 46 54 hpargarap gnisolC In summary 48 34 ypoc ydoB 4 Case studies and experts 51 24 hpargarap gninepO Case studies 51 14 sdaehssorC Where to find case studies 51 14 senildaeH Experts 52 93 selgnA Where to find experts 52 83 erutaef a nihtiw serutaeF Interviewing techniques 53 73 elcitra fo sepyT Whose article is it, anyway? 57 73 selcitra gnitirW 3 Contacts database 57 53 yrammus nI In summary 58 43 gnilcyceR 43 noitcejer htiw gnilaeD (cid:2)(cid:1) prelims.p65 6 14/05/02, 14:02 20:41 ,20/50/41 7 56p.smilerp (cid:1)(cid:1)(cid:2) 5 Producing newsletters 61 Where does your newsletter fit in? 62 48 yrammus nI Aims of your newsletter 62 48 kcabdeef gnitteG Your audience 63 38 selcitra eht gnitirW The content 63 28 sdaehssorc dna senildaeH Production issues 65 18 snoitubirtnoc gnitidE The printer 66 18 srotubirtnoc gnifeirB House style 67 08 srotubirtnoc teg ot woH Typeface 68 97 ?selcitra eht etirw ot gniog s’ohW Grid layout 69 77 eludehcs eht gninnalP Illustrations 72 77 boj s’rotide ehT Nameplates 73 77 srettelswen gnitide dna gnitirW 6 Mastheads 73 In summary 74 47 yrammus nI 37 sdaehtsaM 6 Writing and editing newsletters 77 37 setalpemaN The editor’s job 77 27 snoitartsullI Planning the schedule 77 96 tuoyal dirG Who’s going to write the articles? 79 86 ecafepyT How to get contributors 80 76 elyts esuoH Briefing contributors 81 66 retnirp ehT Editing contributions 81 56 seussi noitcudorP Headlines and crossheads 82 36 tnetnoc ehT Writing the articles 83 36 ecneidua ruoY Getting feedback 84 26 rettelswen ruoy fo smiA In summary 84 26 ?ni tif rettelswen ruoy seod erehW 16 srettelswen gnicudorP 5 (cid:2)(cid:1)(cid:1) prelims.p65 7 14/05/02, 14:02 20:41 ,20/50/41 8 56p.smilerp (cid:1)(cid:1)(cid:1)(cid:2) 7 Writing for web sites and ezines 87 E-media and traditional media – the differences 87 Before you start writing 88 The text on your home page 88 Text on your site 89 Response mechanisms 92 In summary 92 Glossary 95 Useful addresses 97 Useful internet sites 98 Other step by step guides 99 99 sediug pets yb pets rehtO 89 setis tenretni lufesU 79 sesserdda lufesU 59 yrassolG 29 yrammus nI 29 smsinahcem esnopseR 98 etis ruoy no txeT 88 egap emoh ruoy no txet ehT 88 gnitirw trats uoy erofeB 78 secnereffid eht – aidem lanoitidart dna aidem-E 78 senize dna setis bew rof gnitirW 7 (cid:2)(cid:1)(cid:1)(cid:1) prelims.p65 8 14/05/02, 14:02 20:41 ,20/50/41 9 56p.smilerp (cid:3)(cid:1) (cid:8)(cid:19)(cid:18)(cid:20)(cid:4)(cid:7)(cid:4)(cid:21)(cid:11)(cid:7)(cid:13)(cid:20)(cid:4)(cid:21)(cid:18)(cid:2) Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue- chip financial services company. She completed the Chartered Institute of Marketing diploma with distinc- tion in the communications paper, then switched to working as a freelance writer following the birth of her first child in 1997. .sserp s’nemow dna htlaeh ,gnitnerap eht rof ylevisnetxe nettirw sah dna She has also produced newsletters for a local charity ytirahc lacol a rof srettelswen decudorp osla sah ehS and has written extensively for the parenting, health and women’s press. .7991 ni dlihc tsrif reh fo htrib eht gniwollof retirw ecnaleerf a sa gnikrow ot dehctiws neht ,repap snoitacinummoc eht ni noit -cnitsid htiw amolpid gnitekraM fo etutitsnI deretrahC eht detelpmoc ehS .ynapmoc secivres laicnanif pihc -eulb a rof tsilaiceps snoitacinummoc a sa sraey net tneps skoorB alemaP ,hsilgnE ni eerged a gniwolloF (cid:2)(cid:18)(cid:21)(cid:4)(cid:20)(cid:13)(cid:7)(cid:11)(cid:21)(cid:4)(cid:7)(cid:4)(cid:20)(cid:18)(cid:19)(cid:8) (cid:1)(cid:3) prelims.p65 9 14/05/02, 14:02 20:41 ,20/50/41 01 56p.smilerp prelims.p65 10 14/05/02, 14:02

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