The Doctor Who Franchise ALSO BY LYNNETTE PORTER Tarnished Heroes, Charming Villains and Modern Monsters: Science Fiction in Shades of Gray on 21st Century Television (McFarland, 2010) EDITED BY LYNNETTE PORTER Sherlock Holmes for the 21st Century: Essays on New Adaptations (McFarland, 2012) The Doctor Who Franchise American Influence, Fan Culture and the Spinoffs LYNNETTE PORTER McFarland & Company, Inc., Publishers Jefferson, North Carolina, and London ISBN 978-0-7864-6556-9 softcover : acid free paper LIBRARY OF CONGRESS CATALOGUING DATA ARE AVAILABLE BRITISH LIBRARY CATALOGUING DATA ARE AVAILABLE © 2012 Lynnette Porter. All rights reserved No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage and retrieval system, without permission in writing from the publisher. On the cover: Promotional artwork for the sixth series of Doctor Who, 2010–2011. From left: Karen Gillan, Matt Smith and Arthur Darvill (BBC/Photofest). Manufactured in the United States of America McFarland & Company, Inc., Publishers Box 611, Jefferson, North Carolina 28640 www.mcfarlandpub.com Table of Contents Acknowledgments Introduction vi 1 1. The Culture of Doctor Who 2. Doing Business with the U.S. 3. The “Americanization” of British Television 4. Intertextuality and the Doctor 5. Intertextuality, Captain Jack, and the Future of Torchwood 6. “You Don’t Kill Sarah Jane!” 7. Tweet Success: Social Media and Television Marketing 8. Friday Is Fez Day: The Popularity of Conventions 9. The Cosmos Is Their Oyster 9 37 59 78 89 119 132 148 164 Bibliography Index 179 189 v Acknowledgments I thank the many people who talked with me about Doctor Who, Torchwood, and The Sarah Jane Adventures as I researched and wrote this book. Special thanks to Torchwood actor Kai Owen; Gillian Hanhart, Westminster Reference Library, London; Lewis Swan and Helen Thomas, Brit Movie Tours; Jarrod Cooper, Hurricane Who; and Jennifer Adams Kelly, Chicago TARDIS, for lengthy interviews. I appreciate your time and enthusiasm. Thanks, too, to the kind and generous volunteers, staff, and fans at Gallifrey One, San Diego Comic- Con, Wizard World, Chicago TARDIS, and Hurricane Who, who made my fan experience most memorable. I must recognize and thank yet again my research assistant, Kirsten Peterson, who helped me keep tabs on media reports about the Doctor Who franchise and read many drafts of these chapters. Thank you, Kirsten, for all your help. A Doctor’s adventures through time and space would not be worthwhile without companions, and I am blessed with the best: Bart, Nancy, Heather, and Elvis. As always, I dedicate this book to you. vi Introduction During my sabbatical in Christchurch, New Zealand, in early 2007, I presented a seminar about “apocalyptic television” and series currently in vogue in the U.S. One series in which the protagonist was dealing with the aftermath of a genocidal war was the newly re-launched Doctor Who featuring the Ninth Doctor (Christopher Eccleston). At that time he was introduced as the lone Time Lord surviving a war-to-end-all-wars with the Daleks, and I commented on U.S. fans’ preoccupation with homeland security in the aftermath of the World Trade Center attacks in 2001. (I also discussed other thenpopular series such as 24 and Jericho, which were perceived as “purely American” series.) During the Q&A session following my presentation, an indignant student questioned my use of Doctor Who in a discussion of science fiction (SF) series popular in the U.S. “How can you co-opt Doctor Who?” he asked. “That’s a British series, and Americans just don’t get it.” Several students agreed and, indeed, seemed discontented with an American interpretation of the venerable SF series. Commonwealth countries, including New Zealand, apparently can rightly lay claim to the Doctor, but, according to these fans, he will always be a visitor in the U.S., not part of mainstream culture. Fundamental cultural differences, not only regarding the Doctor but the perceived “national personality,” differentiate Americans and Brits. In light of the introduction of “American” Captain Jack Harkness in the 2005 episodes “The Empty Child” and “The Doctor Dances,” perhaps these students have a valid point. Although the former Time Agent/present con man currently going by the name of an American officer really is not from the U.S., the “American” personality traits given in these episodes to Captain Jack provide a clear contrast between him and the Doctor. Jack is brash, loud, swaggering, and supremely confident — at least until the Doctor points out the lack of humanity in his self-interest. ( Jack’s con inadvertently releases a type of plague on humanity, beginning with an innocent boy in wartime 1 2 Introduction London.) The Doctor’s pro-Britain speeches exalting the resilience and dedication of ordinary British citizens during World War II also separates him from Jack, who seems to have little understanding of the world in which he lives beyond its immediate impact on himself. To confuse matters further, both the Doctor and Jack are competing for Rose Tyler’s attention, although the Doctor correctly surmises that Jack is also interested in the him. In these and other ways, Jack’s personality and his lacking sense of history make him seem different from Rose and the Doctor. Even years later (in TV time), when Jack becomes the leader of Torchwood (and lead in Torchwood), the Cardiff-based series illustrates Jack’s differences from the rest of the local population. His outfit is vintage middle America with remnants of his service in World War II. His generalized American accent also marks him as “other.” Despite Jack’s living in the U.K. for hundreds of years, he still looks, sounds, and acts “American.” Jack will always be an outsider, despite his long friendship with the Doctor and his association with Torchwood. His experience, framed in this description, is similar to the way U.S. fans are perceived by many Commonwealth fans and critics. Doctor Who is very much a part of British, not American, television history and, more recently, mainstream popular culture. Welsh Torchwood asserts that it is not English, but neither is it American. The Doctor Who franchise’s roots are firmly planted in the U.K. But what does that mean to American fans? In this book I apply an “American” concept of the franchise when I refer to the post–2005 Doctor Who and its most recent spinoffs, Torchwood and The Sarah Jane Adventures. The BBC’s marketing strategy increasingly includes the U.S. through BBC Worldwide production (e.g., Dancing with the Stars, So You Think You Can Dance, X Factor) and BBC America’s programming (e.g., SF series including Doctor Who, Torchwood, Being Human, Bedlam, and The Fades, as well as non-SF series like Top Gear). In the past few years, the Who franchise has begun a concerted effort to attract greater attention in America. As the U.S. market for Doctor Who grows and becomes more vocal, additional programming and special events will take place in the U.S., just as they have during a pivotal time in Who history. Coming to America Much of Torchwood’s development of the 2011 fourth season, Miracle Day, and the future direction of Doctor Who changed when showrunner Russell T Davies decided to live in the U.S. In 2009 the duo behind the re-imagined Doctor Who, Davies and Julie Gardner, relocated to Los Angeles. The balance Introduction 3 of power for the BBC’s most lucrative franchise shifted from Davies to Doctor Who’s next showrunner, Steven Moffat. As Moffat steered Doctor Who into innovative if controversial SF territory in the U.K., the Doctor developed a greater presence in the U.S., in part because of BBC Worldwide’s and BBC America’s marketing strategies. At a gathering of Who fans in Orlando, Florida, in early December 2010, BBC Worldwide’s Andrew Beach, the man responsible for gathering and identifying artifacts for the about-to-be-launched Doctor Who Experience, noted that the BBC long has wanted a U.S.-based drama, and Torchwood seemed poised to make that dream come true (Porter, “Doctor Who”). More recently, the BBC has collaborated with other U.S. cable networks (e.g., in 2011-12, with HBO, as well as Flemish VRT, to produce Parade’s End, a product practically guaranteeing that the star of the BBC’s Sherlock, Benedict Cumberbatch, would become more widely known in the U.S.). Nevertheless, the BBC-Starz arrangement to develop Torchwood as a jointly produced, jointly re-launched television series was a groundbreaking collaboration that blended U.S. cable television sensibilities and money with the BBC’s characters and built-in audience. From LA, Davies and Gardner began pitching ideas for TV dramas to U.S. networks. With the surprising success of Torchwood: Children of Earth in July 2009, Davies’ focus turned to a fourth season of the newly acclaimed show that was generating a lot of new fans’ and TV critics’ attention internationally. When Fox rejected a Torchwood TV pilot story in 2010, the series began looking for another backer — amid fan consternation at the direction the series might take if it became a U.S. instead of U.K. production. Eventually the BBC partnered with U.S. cable network Starz to produce Torchwood: The New World. By January 2011 it had been renamed Miracle Day, an international production that nonetheless seemed heavily influenced by American tastes and production methods. Throughout late 2010 and into early January 2011 shooting, Torchwood casting news and interviews from returning stars John Barrowman (Captain Jack Harkness) and Eve Myles (Gwen Cooper) kept online entertainment and SF sites busy, and Barrowman’s comment that another seven years of Torchwood were being planned got a lot of attention from fans eager to see more (Bendoris). As filming began in Los Angeles but quickly returned to South Wales, fans on both sides of the Atlantic gleefully posted online their candid photos and star sightings. Davies told the press that he was proud to show off the Gower coast to a new global audience (“New Torchwood Series”), but he also noted that about ninety percent of Miracle Day’s filming locations were in the U.S. When Davies glibly commented that he might leave the series because he is growing