The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape PDF
Preview The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape
The Economics of Information, Communication, and Entertainment The Impacts of Digital Technology in the 21st Century Series Editor Darcy Gerbarg President, DVI, Ltd. Senior Fellow Columbia Institute for Tele-Information (CITI) Columbia University Business School New York, NY, USA For further volumes: http://www.springer.com/series/8276 wwwwwwwwwwwwwwwww Paolo Sigismondi The Digital Glocalization of Entertainment New Paradigms in the 21st Century Global Mediascape Paolo Sigismondi Annenberg School for Communication & Journalism University of Southern California Los Angeles, CA, USA [email protected] ISSN 1868-0453 e-ISSN 1868-0461 ISBN 978-1-4614-0907-6 e-ISBN 978-1-4614-0908-3 DOI 10.1007/978-1-4614-0908-3 Springer New York Dordrecht Heidelberg London Library of Congress Control Number: 2011934488 © Springer Science+Business Media, LLC 2011 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) To Daphne and Eva wwwwwwwwwwwwwwwww Foreword For those looking to understand how media entertainment has been changing, this book offers an insightful analysis. Employing a variety of techniques and processes, economic, academic, and journalistic, Sigismondi builds convincing arguments for the evolution of content programming and poses important questions about the worldwide hegemony of Hollywood’s media content. This book is both a synthesis of and a jumping off point for understanding the complexities of how digital technology and ICT impact high-production value content and the media companies that produce it. By providing a background of economic data and with a focus on evolving content genres, Sigismondi seeks to address both the business and the cultural impacts of media evolution. Sigismondi reviews for us the myriad ways in which the media entertainment establishment has fought change, from television through video standards to net neutrality, only to have been the beneficiaries of these technological innovations. He posits that the ICT revolution is a game changer in the evolution of the global entertainment landscape. All of us who enjoy media entertainment in one form or another, and who does not, are along for the ride. This book is full of insights and interesting tidbits of information. New York, NY Darcy Gerbarg vii wwwwwwwwwwwwwwwww Acknowledgments I would like to take the opportunity to thank the many individuals, whose contributions were key in the development of the book you are about to read. I am indebted to the ongoing academic conversations within the intellectual community of the Annenberg School for Communication & Journalism at the University of Southern California, and I am particularly grateful to the leadership of the school, the Dean Ernest J. Wilson III, and the Director of the School of Communication, Larry Gross for their support of this project. The book is based on research conducted for my Ph. D. dissertation at the University of Southern California, analyzing the global digital media landscape at the intersections of different strands of inquiry. I am deeply grateful to the committee chair Tom Goodnight and the other committee members, Sarah Banet-Weiser and Ellen Seiter, for their insightful comments and feedback in the different stages of the dissertation, to Rick Jewell of the School of Cinematic Arts for our conversations on the evolution of the Hollywood studio system over the years, and to Omar El Sawy of the Marshall School of Business for our discussions on the communication technologies evolutions and their impact on the entertainment industry. I presented ideas and preliminary research on the topic of the “Digital Glocalization of Entertainment” at the annual conferences of the International Communication Association and the National Communication Association, and in the courses I teach, in particular the undergraduate courses Global Entertainment, Global Strategy for the Communications Industry, and the graduate course Case Studies in Digital Entertainment. I am thankful to the participants, the chairs, and the respondents of these conferences, and to the students of these classes, as they helped me through their feedback to clarify, define, and explicate the concepts presented in this book, to Briana Lassig for her research assistance in the final revision of the manuscript, and to Sebastian Grubaugh for his assistance with the tables in the book. Also, I would like to thank the industry veterans with whom I had the pleasure to talk about this project, especially Larry Auerbach, Gaspare Benso, Marlise Malkames, James Person, Lisa Vebber, and David Weitzner, for their insights and perspectives. It was a real pleasure working with the professionals at Springer to turn this project into a book. I would like to thank Darcy Gerbarg, Editor of the series ix x Acknowledgments The Economics of Information, Communication, and Entertainment, for her support, suggestions, and feedback throughout the process, Nicholas Philipson, Editorial Director, Business/Economics, and his team, including Charlotte Cusumano, for their commitment to this project and their continuous professional support in all the phases of its development. We are living in transitional times, ushering in significant changes in the way we communicate with one another, access, and interact with information and media entertainment at a global level: This book offers a contribu- tion to shed light on some of these changes, as they unfold. Los Angeles, CA Paolo Sigismondi
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