The Dark Side of Social Media: A Consumer Psychology Perspective

271 Pages·2017·3.022 MB·English

by  Angeline Close Scheinbaum (editor)

THE DARK SIDE OF SOCIAL MEDIA
The Dark Side of Social Media takes a consumer psychology perspective to online
consumer behavior in the context of social media, focusing on concerns for con-
sumers, organizations, and brands. Using the concepts of digital drama and digital
over-engagement, established as well as emerging scholars in marketing, advertis-
ing, and communications present research on some unintended consequences of
social media including body shaming, online fraud, cyberbullying, online brand
protests, social media addiction, privacy, and revenge pornography. It is a must-
read for scholars, practitioners, and students interested in consumer psychology,
consumer behavior, social media, advertising, marketing, sociology, science and
technology management, public relations, and communication.
Angeline Close Scheinbaum is Associate Professor at The University of Texas
at Austin at the Stan Richards School of Advertising & Public Relations. She is a
scholar of consumer behavior/consumer psychology, event sponsorship, and inte-
grated brand promotions. Angeline is co-author on a leading textbook, Advertising &
Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior
Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online
Consumer Behavior.

THE DARK SIDE OF
SOCIAL MEDIA
A Consumer Psychology Perspective
Edited by Angeline Close Scheinbaum
First published 2018
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
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Routledge is an imprint of the Taylor & Francis Group, an informa business.
© 2018 Taylor & Francis
The right of Angeline Close Scheinbaum to be identified as the author of
the editorial material, and of the authors for their individual chapters, has
been asserted in accordance with sections 77 and 78 of the Copyright,
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without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Scheinbaum, Angeline Close, editor.
Title: The dark side of social media: a consumer psychology perspective /
edited by Angeline Close Scheinbaum.
Description: 1 Edition. | New York: Routledge, 2018. | Includes
bibliographical references and indexes.
Identifiers: LCCN 2017018134| ISBN 9781138052550
(hardback : alk. paper) | ISBN 9781138052567 (pbk. : alk. paper) |
ISBN 9781315167718 (ebook)
Subjects: LCSH: Consumers–Psychology. | Advertising. | Social media. |
Computer crimes. | Consumer behavior.
Classification: LCC HF5415.32 .D37 2018 | DDC 658.8/343–dc23
LC record available at https://lccn.loc.gov/2017018134
ISBN: 978-1-138-05255-0 (hbk)
ISBN: 978-1-138-05256-7 (pbk)
ISBN: 978-1-315-16771-8 (ebk)
Typeset in Bembo
by Cenveo Publisher Services
CONTENTS
About the Editor viii
Contributors ix
Foreword: The Bright Side of Social Media
Ashesh Mukherjee xix
Foreword: The Dark Side of Social Media
Leyland Pitt xxi
PART I
A Framework for The Dark Side of Social Media 1
1 A Framework for the Dark Side of Social Media:
From Digital Drama to Digital Over-Engagement 3
Angeline Close Scheinbaum
PART II
Unfortunate Areas of Digital Drama 11
2 Social Media, Online Sharing, and the Ethical Complexity
of Consent in Revenge Porn 13
Scott R. Stroud and Jonathan A. Henson
3 Powerful Bullies and Silent Victims in Cyber Space:
The Darkness of Social Media 33
Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly III
vi Contents
4 Crossing the #BikiniBridge: Exploring the Role of
Social Media in Propagating Body Image Trends 49
Jenna Drenten and Lauren Gurrieri
5 Cheaters, Trolls, and Ninja Looters: The Dark Side of
Psychological Ownership 71
Keith Marion Smith, John Hulland, and Scott A. Thompson
PART III
Some Unintended Consequences for Consumers 89
6 Being Yourself Online: Why Facebook Users Display
Their Desired Self 91
Adriana M. Bóveda-Lambie, and Kaci G. Lambeth
7 Emotional Intelligence, Behavioral Procrastination,
and Online (Over)consumption 109
Paula C. Peter and Heather Honea
PART IV
Some Unintended Consequences for Brands/Business 123
8 When Corporate Partnerships are NOT Awesome:
Leveraging Corporate Missteps and Activist Sentiment
in Social Media. 125
B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson,
and Sarita Ray Chaudhury
9 Is More Less, or Is Less More?: Social Media’s Role
in Increasing (and Reducing) Information Overload
from News Sources 147
David G. Taylor, Iryna Pentina, and Monideepa Tarafdar
PART V
New Opportunities and Challenges for Social Media 177
10 Consumer Privacy and The New Mobile Commerce 179
Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin
Contents vii
11 Exploring the Challenges of Social Media Use in
Higher Education 201
Linda Tuncay Zayer, Stacy Neier Beran, and
Purificación Alcaide-Pulido
12 Mommy Blogs and Online Communities: Emotions
and Cognitions of Working Mothers 225
Angeline Close Scheinbaum, Anjala S. Krishen,
Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway
Index 242
ABOUT THE EDITOR
Angeline Close Scheinbaum is Associate Professor at The University of Texas at
Austin at the Stan Richards School of Advertising & Public Relations. She studied at
the University of Georgia’s Terry College of Business (Ph.D., 2006, Business
Administration–Marketing) and Grady College of Journalism & Mass Communication
(M.M.C, 2002, A.B.J, 2000). She has taught 15 different courses and enjoys
mentoring graduate students. Her research stream is grounded in explaining and
predicting linkages among consumer attitude, affect, cognition, behavioral intent,
and consumer behavior. This chain has been developed in traditional mass com-
munication contexts; yet, the experiential/live/face-to-face nature, along with
the duality of event sponsorship, deserves distinct models. For this reason, the
context is often sponsored events.
The theories she tends to develop come mainly from psychology—affect transfer,
resistance, cognitive schema, social identity, image transfer, congruency, and bal-
ance theory. Dr. Close Scheinbaum has published over 20 peer-reviewed publica-
tions in leading journals such as Journal of Academy of Marketing Science, Journal of
Business Research, Journal of Advertising, and Journal of Advertising Research. She has
presented this research in over 30 conference proceedings. Dr. Close Scheinbaum
co-authored “Advertising & Integrated Brand Promotion” and edited the schol-
arly books: “Consumer Behavior Knowledge for Effective Sports and Event
Marketing” and “Online Consumer Behavior”. She has served in national leader-
ship roles with the American Marketing Association and The Academy of
Marketing Science.
CONTRIBUTORS
Pia A. Albinsson Ph.D., is Associate Professor of Marketing and currently holds the
John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian
State University where she has been teaching since 2009. Her research interests
include consumer activism, sustainability, collaborative consumption and advertis-
ing effectiveness. Her research has been published in numerous journals such as:
Consumption, Markets, and Culture; Psychology and Marketing; European Journal of
Marketing; Journal of Macromarketing; Journal of Public Policy and Marketing; Journal of
Consumer Behaviour; Journal of Marketing Theory and Practice; Journal of Hospitality
Marketing and Management; International Journal of Wine Business Research; and
International Journal of Retailing and Distribution.
Purificación Alcaide-Pulido is Researcher in the Communication and Education
Department at Universidad Loyola Andalucía. She has undergraduate degrees in
Advertising and Public Relations, University of Seville, Spain and in Marketing,
ETEA, Córdoba, Spain. She earned her Master’s in Methods of Research in
Business and Economic Sciences, ETEA, Cordona, Spain, and is currently com-
pleting her Ph.D. at Universidad Loyola Andalucia. Her research focuses on neural
networks, branding, and applications of social media tools and social networking
sites in higher education institutions. She has presented her research at interna-
tional marketing conferences.
Adriana M. Bóveda-Lambie is an assistant professor and researcher at the Ricciardi
College of Business, Bridgewater State University. She holds a Ph.D. in business
administration from the University of Rhode Island. Dr. Bóveda-Lambie’s research
examines social media/digital marketing, marketing and new technologies, and
Hispanic marketing. Her work has appeared in Marketing Letters and the Journal of