The cycle a practical approach to managing arts organisations PDF
Preview The cycle a practical approach to managing arts organisations
the cycle Kaiser - The Cycle.indb 1 6/19/2013 4:02:04 PM Kaiser - The Cycle.indb 2 6/19/2013 4:02:04 PM The Cycle a practical approach to managing arts organizations michael m. kaiser with Brett E. Egan brandeis university press Waltham, Massachusetts Kaiser - The Cycle.indb 3 6/19/2013 4:02:04 PM brandeis university press An imprint of University Press of New England www.upne.com © 2013 Brandeis University All rights reserved Manufactured in the United States of America Designed by Richard Hendel Typeset in Utopia and Walbaum by Passumpsic Publishing University Press of New England is a member of the Green Press Initiative. The paper used in this book meets their minimum requirement for recycled paper. For permission to reproduce any of the material in this book, contact Permissions, University Press of New England, One Court Street, Suite 250, Lebanon NH 03766; or visit www.upne.com Library of Congress Cataloging-in-Publication Data Kaiser, Michael M. The cycle: a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan. pages cm isbn 978-1-61168-400-1 (cloth: alk. paper)— isbn 978-1-61168-478-0 (ebook) 1. Performing arts—Management. I. Egan, Brett E. II. Title. pn1584. k245 2008 791'.068—dc23 2013008966 5 4 3 2 1 Kaiser - The Cycle.indb 4 6/19/2013 4:02:04 PM For John and Joan Kaiser - The Cycle.indb 5 6/19/2013 4:02:04 PM Kaiser - The Cycle.indb 6 6/19/2013 4:02:04 PM contents Authors’ Note ix Introduction 1 1 Programming: It Is All about the Art 6 2 Programmatic Marketing: Putting Butts in Seats 24 3 Institutional Marketing: Image Is Everything 47 4 Building the Base: It’s All in the Family 79 5 Assembling a Productive Board: The Head of the Family 90 6 Generating Revenue: Earning Rent from the Cycle 104 7 Controlling Expenses: Not Glamorous, but Essential 138 8 Implementing the Cycle: The Cycle Worksheet 144 9 When the Cycle Breaks 154 10 The Cycle and Strategic Planning 164 Epilogue 183 Acknowledgments 187 Kaiser - The Cycle.indb 7 6/19/2013 4:02:04 PM Kaiser - The Cycle.indb 8 6/19/2013 4:02:04 PM authors’ note One central characteristic of the cycle we discuss in this book is that various elements—artistic programming, marketing, fundraising, board development, etc.—are interlinked. In an effort to make each chapter a useful guide for practitioners, we have, occasionally, had to repeat information in several chapters. We have attempted to keep this repetition to a minimum. Kaiser - The Cycle.indb 9 6/19/2013 4:02:04 PM
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