The Customer's Victory: From Corporation to Cooperation PDF
166 Pages·1999·0.601 MB·English
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Description:
This work describes and analyses how managers need to understand organizations in order to help them effectively implement the changes necessary to operate in today's competitive environment. Focusing on the need to cooperate, the author provides a diagnostic and a methodology that aims to show managers how to understand why people do what they do and how they can use this knowledge to implement organizational change.
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