Preface i The Cinematic ImagiNation ii Preface Preface iii The Cinematic ImagiNation Indian Popular Films as Social History J V YOTIKA IRDI RUTGERSUNIVERSITY PRESS New Brunswick, New Jersey, and London iv Preface Library of Congress Cataloging-in-Publication Data Virdi, Jyotika, 1962– The cinematic ImagiNation [sic] : Indian popular films as social history / by Jyotika Virdi. p. cm Includes bibliographical references and index. ISBN 0-8135-3190-X (cloth : alk. paper) — ISBN 0-8135-3191-8 (pbk. : alk. paper) 1. Motion pictures—India. 2. Motion pictures—Social aspects—India. I. Title. PN1993.5.I8 V57 2003 791.43'0954—dc21 2002024836 British Cataloging-in-Publication information is available from the British Library. Copyright © 2003 by Jyotika Virdi All rights reserved No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, or by any information storage and retrieval system, without written permission from the publisher. Please contact Rutgers University Press, 100 Joyce Kilmer Avenue, Piscataway, NJ 08854–8099. The only exception to this prohibition is “fair use” as defined by U.S. copyright law. Manufactured in the United States of America Preface v For Julia and Jogin my teachers in the academy. .. in politics vi Preface Preface vii Contents Preface ix Acknowledgments xv Introduction 1 Chapter 1 Nation and Its Discontents 26 The Nation, in Theory. The Creative ImagiNation. Theorizing National Cinema. Nation and Its Embodiments. Pleasure and Terror of the Feminine. Chapter 2 The Idealized Woman 60 Fixing the Figure of the Woman. Woman, Community, Nation. The “Social Butterfly.” Chapter 3 Heroes and Villains: Narrating the Nation 87 Masculinity. Heroes and Villains. Sons and Mothers. Chapter 4 Heroines, Romance, and Social History 121 Reading Resistance. Contesting the Laxman Rekha. Film/Star Text: Reading Social Change. Chapter 5 The Sexed Body 145 Filmic Love. Victims to Vigilantes. Rape and the Rape Threat. The Sexed Body and Specular Pleasure. Double-Speak about the Body. Unsettled Scores. Chapter 6 Re-reading Romance 178 Transgressions of “True Love.” Reinstating “Family Values.” Romantic Love and the Culture of Consumption. The End of the Nehruvian Era. vii vviiiiii CPorneftaencets Conclusion 205 Notes 215 Index 245 Preface ix Preface A SCANDALIN cinema studies of the last few decades has been the lack of attention paid to Indian popular cinema, the world’s largest film in- dustry. At a recent Society for Cinema Studies’ plenary a panelist’s speculations about the vanishing 1970s’ style energy in film studies ini- tiated an animated debate.1 The discussion failed to acknowledge that underlying this stagnation is the field’s saturation with Hollywood and western cinema—that film studies stands at the brink of a sea change if we “unthink” Eurocentricism, decenter Hollywood/western cinema, and explore nonwestern film cultures, and that multicultural compara- tive film studies curricula will provide the sorely needed disciplinary reinvigoration.2 Though attention to national cinema is an index of growing interest in “other” cinema literatures, it is still light years from dislodging Hollywood’s centrality in film studies. It is therefore appropriate to caution against the current rush to de- clare the internationalization of cultural studies still under Euro-Anglian hegemony. Such premature proclamations at best signal a desire to in- clude diverse cultural economies in media studies.3 However, demand- ing an international approach to cultural studies and a place for Indian national cinema is not meant to invoke a simple-minded national- imperial opposition, indict the west’s homogenizing influence, or valo- rize a national claim to cultural sovereignty. ix