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The CEO Who Sees Around Corners - Abraham.com PDF

304 Pages·2013·5.68 MB·English
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The CEO Who Sees Around Corners The CEO Who Sees Around Corners How to Make the Right Reality-Based Strategic Decisions in a Fast-Moving World Jay ABRAHAM and Carlos DIAS Executive Learning Systems, Inc. THE CEO WHO SEES AROUND CORNERS How to Make the Right Reality-Based Strategic Decisions in a Fast-Moving World Copyright © 2013 by Jay Abraham and Carlos Dias Published by Executive Learning Systems, Publishing Division First edition, September 2013 All rights reserved. No part of this publication may be reproduced, stored in retrieval systems, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. For information and inquiries, address Executive Learning Systems, Inc., 8530 SW 166th Street, Palmetto Bay, FL 33157; email: [email protected]. Cataloging-in-Publication data for this book are available from the Library of Congress. ISBN: 978-0-9895976-2-3 This book is available at special discounts for bulk purchases in the U.S. by corporations, institutions, and other organizations. For more information, please contact Executive Learning Systems, Inc. at the address above. About the Authors Jay Abraham As founder and CEO of Abraham Group, Inc., in Los Angeles, Califor- nia, Jay Abraham has spent the last forty years solving problems and significantly increasing the bottom lines for over 10,000 entrepreneurs, corporate business families, and multinational companies in more than 400 industries worldwide. He is also Chairman and partner of Executive Learning Systems, Inc., having actively collaborated with Carlos in the development of Creative Leadership for Turbulent Times. Jay has more than $9 billion of wealth creation documented for his business clients, with over 12,000 stories on record, and some- thing like 3,000 prominent authors and experts who quote him in their published work. The Strategy of Preeminence is a philosophy for operating a highly profitable and sustainable growth organization. This strategy is becoming the underpinning of a corporate culture; hiring, marketing, and client interaction – everything should flow from this powerful belief system and new world business view. Jay has been acknowledged as a unique and distinctive authority in the field of business performance enhancement – and the maximizing and multiplying of business assets. He’s been featured twice in Investor’s Business Daily both on the front page and in the Leaders & Success i Section – saying Jay “[k]nows how to maximize results with minimum effort.” Forbes Magazine listed Jay as one of the top five executive coaches in the country, saying jay’s specialty is “[t]urning corporate under performers into marketing and sales whizzes.” In addition, Jay has won high praise as a world marketing genius in numerous publications such as Forbes Magazine, The New York Times, Inc. Magazine, and many others, and as a keynote speaker in the United States and all around the world, including in China, Japan, Russia, and Singapore, countries where he is considered the Marketing Genius $9.4 Billion Man. Learn more about Jay Abraham at: www.abraham.com www.CreativeLeadershipForTurbulentTimes.com. ii Carlos Dias With forty-plus years of leading, mentoring, and consulting with corporate business families and multinational companies, Carlos is a successful, pragmatic, down-to- earth former CEO of American and European multinational and corporate family businesses. Carlos has fine-tuned the Strategic Wealth Creator System™ – six system thinking processes that he created and developed over the last twenty years – to adjust to the changes in this new non-linear dynamic world. The culmination of his career is the interactive eLearning program for CEOs and senior executives, Creative Leadership for Turbulent Times, in which the business ecosystem is described step-by-step, with Jay Abraham in active collaboration. Carlos is CEO of Executive Learning Systems, devoted to the research and development of new tools and processes for CEOs and senior executives, in particular, to increase their strategic effectiveness, make their corporate family businesses resilient, enable them to continuously adjust to the changes in this new fast-moving world, and to gain competitive advantage and sustainable, profitable growth. Learn more about Carlos Dias at: www.carlosdias.com www.CreativeLeadershipForTurbulentTimes.com. iii This book is dedicated to all the mentors we have had throughout our careers – those who have taken the time and effort to challenge us to operate at our own maximum degree of greatness. It’s also our collaborative attempt to help nourish, grow, and fortify the performance of the corporate family-owned-business, which is – and will always be – the foundation of our economy here, and representative of the future foundation of dynamic economies in countless emerging countries today and for decades to come. Turbulent change is the only constant we can now be certain will always be with us – no matter the industry or locale. Strategic, proactive, critical integrative response is the only certainty that can assure sustained success. & Jay Abraham Carlos Dias iv For Those Wanting A Quick Glance Before Reading… We wrote this book to introduce you to proven and unique powerful theories, new beliefs and mental models, and new concepts and processes to succeed in the twenty-first century. It is, in particular, for those corporate family business CEOs and senior executives buffeted by tumultuous events – in their market, in their country, in their own companies. It is for those CEOs and senior executives who aren’t sure just how to take their organizations onto a new path of success in a fast- moving turbulent world. It’s for you that this book has been written! For your family business, or any organization, to be triumphant tomorrow, you, as CEO, need to learn to craft distinctive business models and singular competitive strategies that will be unique in tomorrow’s market, which will be quite different from today’s. To do so, you first need to understand and learn unique underlying princi- ples and mental models – in other words, the rationality or way of thinking of today. Why? In a fast-moving world, business models and strategies are built around important key assumptions about the external environment relevant today but that is rapidly irrelevant tomorrow. You can’t depend anymore on experts alone to tell you what to do. The knowledge of experts is at risk of being outdated if they don’t update their knowledge. We are living in an extraordinarily difficult world with no single competitor, and many dangers. So this book isn’t just about classical management concepts and techniques. It’s introducing a new practical, proven way of thinking to reach greatness, this valuable quality of being effective, admired, and respected for business excellence in difficult and turbulent times. v Consequently, this is not a book that offers quick solutions or clever tips that will help you instantly become a successful CEO. This is not possible; true success takes work, time, and commitment. It takes learning and patience to become a “CEO who sees around corners.” This book will not teach you what to think, either. Its aim, instead, is to give you a framework for you to accelerate in learning how to think, to place you on a fast track to leadership, by sharing powerful research and practical concepts and processes that deal with success and failure in the twenty-first century. You will learn to identify where you are going and how to reach your destination using the same proven map used by our clients and by us each day. This book will encourage you to consider the key questions that you need to know to become a “CEO who sees around corners.” It will provide you with the foundation from which you can propel your company into high, sustained profitability in today’s fast-moving, unpredictable times. This book is about the science of winning and losing for CEOs in the twenty-first century. Everything written herein is clearly expressed and summarized to help you understand the highly critical decisions you’ll need to make to bring success, joy, and peace of mind in your life, instead of mediocrity, despair, and stress. Therefore, in the course of putting this material together, we have been very careful to heed Russell Ackoff’s view of the difference between teaching and learning, the former, according to Ackoff, a major obstruction to the latter. “The educational system,” he has said, “is not dedicated to produce learning by students, but teaching by teachers.”1 Being taught something turns out to be a rather ineffective way of learning. Some of what is taught might be retained, but typically retention is for a brief time only. On the other hand, some- thing is learned when it can be used practically and effectively to attain a desired end. Effective education is training by doing. In this 1 Russell Ackoff: A Lifetime of Systems Thinking, Pegasus Communications, Inc. Drawn from a speech at a Villanova University conference celebrating Ackoff’s 80th birthday. vi

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effort.” Forbes Magazine listed Jay as one of the top five executive coaches in the For your family business, or any organization, to be triumphant tomorrow, you, as It takes learning and patience to become a “CEO who sees around corners.” This book most companies play with the same rule
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