The Cambridge Handbook Of Consumer Privacy

615 Pages·2018·6.128 MB·English

by  Evan Selinger, Jules Polonetsky, Omer Tene

the cambridge handbook of consumer privacy
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim that
personal information obtained from the commercial Internet, including mobile platforms, social
networks,cloudcomputing,andconnecteddevices,willunlockpathbreakinginnovation,including
advanceddatasecurity.Bycontrast,regulatorsandactivistscontendthatcorporatedatapracticestoo
oftendisempowerconsumersbycreatingprivacyharmsandrelatedproblems.
As the Internet of Things matures and facial recognition, predictive analytics, big data, and
wearable tracking grow in power, scale, and scope, a controversial ecosystem exacerbates the
acrimony over commercial data capture and analysis. The only productive way forward is to get a
griponkeyproblemsrightnowandchangetheconversation,whichisexactlywhatJulesPolonetsky,
Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics,
business leaders, and policymakers to discuss the opportunities and challenges of the new data
economy.
evan selinger is Professor of Philosophy and Head of Research Communications, Community,
andEthicsattheCenterforMedia,Arts,Games,Interaction,andCreativityattheRochesterInstitute
ofTechnology.SelingerisalsoSeniorFellowattheFutureofPrivacyForum.Hismostrecentbook,
co-written with Brett Frischmann, is Re-Engineering Humanity (Cambridge University Press, 2018).
Selinger’sprimaryresearchisontheethicalandprivacydimensionsofemergingtechnology.Astrong
advocate of public philosophy, he writes regularly for magazines, newspapers, and blogs, including 
TheGuardian,TheAtlantic,Slate,and Wired.
julespolonetskyistheCEOoftheFutureofPrivacyForum(FPF),anon-profitorganizationthat
serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in
support of emerging technologies. FPF is supported by the chief privacy officers of more than
130 leading companies and several foundations, as well as by an advisory board comprised of the
country’sleadingacademicsandadvocates.Polonetsky’spreviousroleshaveincludedservingasChief
PrivacyOfficeratAOLandbeforethatatDoubleClick,asConsumerAffairsCommissionerforNew
YorkCity,asanelectedNewYorkStatelegislator,andasanattorney.
omer tene isVicePresidentofResearchandEducationattheInternationalAssociationofPrivacy
Professionals. He is a consultant to governments, regulatory agencies, and businesses on privacy,
cybersecurity,anddatamanagement.HeisanaffiliatescholarattheStanfordCenterforInternetand
Society and Senior Fellow at the Future of Privacy Forum. He comes from Israel, where he was a
professorattheCollegeofManagementSchoolofLaw.

The Cambridge Handbook of
Consumer Privacy
Edited by
EVAN SELINGER
Rochester Instituteof Technology
JULES POLONETSKY
Future ofPrivacyForum
OMER TENE
InternationalAssociation ofPrivacyProfessionals
UniversityPrintingHouse,Cambridgecb28bs,UnitedKingdom
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CambridgeUniversityPressispartoftheUniversityofCambridge.
ItfurtherstheUniversity’smissionbydisseminatingknowledgeinthepursuitof
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www.cambridge.org
Informationonthistitle:www.cambridge.org/9781107181106
doi:10.1017/9781316831960
©CambridgeUniversityPress2018
Thispublicationisincopyright.Subjecttostatutoryexception
andtotheprovisionsofrelevantcollectivelicensingagreements,
noreproductionofanypartmaytakeplacewithoutthewritten
permissionofCambridgeUniversityPress.
Firstpublished2018
PrintedintheUnitedStatesofAmericabySheridanBooks,Inc.
AcataloguerecordforthispublicationisavailablefromtheBritishLibrary.
LibraryofCongressCataloging-in-PublicationData
names:Selinger,Evan,1974-editor.|Polonetsky,Jules,1965-editor.|Tene,Omer,editor.
title:TheCambridgehandbookofconsumerprivacy/editedbyEvanSelinger,JulesPolonetsky,OmerTene.
description:Cambridge,UnitedKingdom;NewYork,NY:CambridgeUniversityPress,2018.|Includes
bibliographicalreferencesandindex.
identifiers:lccn2017054702|isbn9781107181106(hardback:alk.paper)
subjects:lcsh:Consumerprotection.|Consumerprotection–Lawandlegislation.|Consumerprofiling.|
Privacy,Rightof.
classification:lcchc79.c63c362018|ddc381.3/4–dc23
LCrecordavailableathttps://lccn.loc.gov/2017054702
isbn978-1-107-18110-6Hardback
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ofURLsforexternalorthird-partyinternetwebsitesreferredtointhispublication
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Contents
List of Contributors pageix
part i introduction 1
1 ConsumerPrivacy and the Futureof Society 3
Jules Polonetsky, Omer Tene, andEvan Selinger
part ii the pervasiveness and value of tracking technologies 23
2 Data Brokers: Should They Be Reviled or Revered? 25
Jennifer Barrett Glasgow
3 In Defense of BigData Analytics 47
MarkMacCarthy
4 Education Technology and Student Privacy 70
Elana Zeide
5 Mobile PrivacyExpectations: How PrivacyIsRespected in Mobile Devices 85
Kirsten Martin and Katie Shilton
6 FaceRecognition,Real-Time Identification, and Beyond 102
YanaWelinder and Aeryn Palmer
7 SmartCities: Privacy, Transparency, and Community 125
Kelsey Finch andOmer Tene
part iii ethical and legal reservations about tracking
technologies 149
8 Americans and MarketplacePrivacy: Seven Annenberg NationalSurveys in
Perspective 151
Joseph Turow
9 TheFederal Trade Commission’sInnerPrivacy Struggle 168
ChrisJay Hoofnagle
vi Contents
10 Privacy and Human Behavior in the Information Age 184
AlessandroAcquisti, LauraBrandimarte,andGeorge Lowenstein
11 Privacy, Vulnerability, and Affordance 198
Ryan Calo
12 Ethical Considerations WhenCompanies Study and Fail to Study
Their Customers 207
Michelle N. Meyer
13 AlgorithmicDiscrimination vs. PrivacyLaw 232
Alvaro M. Bedoya
14 Children, Privacy, and the New Online Realities 241
Stephen Balkam
15 Stakeholders and High Stakes:Divergent Standards for DoNotTrack 251
Aleecia M. McDonald
16 Applying Ethics When Using Data beyond Individuals’ Understanding 270
Martin E. Abrams andLynn A. Goldstein
part iv international perspectives 283
17 Profiling and the Essence of the Right to Data Protection 285
Bilyana Petkova andFranziska Boehm
18 Privacy, Freedom of Expression, and the Right to BeForgotten in Europe 301
Stefan Kulk andFrederik Zuiderveen Borgesius
19 Understanding the Balancing Act behind the Legitimate Interest of the
Controller Ground: A Pragmatic Approach 321
Irene Kamara andPaul De Hert
part v new approaches to improve the status quo 353
20 The Intersection of Privacy and ConsumerProtection 355
Julie Brill
21 ADesign Space for EffectivePrivacyNotices 365
Florian Schaub, Rebecca Balebako,Adam L. Durity, and Lorrie Faith Cranor
22 Enter the Professionals: OrganizationalPrivacy in a Digital Age 394
J. Trevor Hughes andCobunKeegan
23 Privacy Statements:Purposes, Requirements, and BestPractices 413
Mike Hintze
24 Privacy versus Research in BigData 433
Jane R. Bambauer
Contents vii
25 A Marketplacefor Privacy: Incentives for Privacy Engineeringand Innovation 446
Courtney Bowman andJohn Grant
26 TheMissing Role of Economics inFTCPrivacy Policy 465
James C.Cooper and Joshua Wright
27 BigData by Design: Establishing Privacy Governance byAnalytics 489
Dale Skivington,LisaZolidis,andBrian P. O’Connor
28 TheFuture of Self-Regulation IsCo-Regulation 503
Ira S. Rubinstein
29 Privacy Notices:Limitations,Challenges, and Opportunities 524
Mary J. Culnan and Paula J. Bruening
30 It Takes Data toProtect Data 546
DavidA.Hoffman and Patricia A. Rimo
31 Are Benefit-Cost Analysisand Privacy Protection Efforts Incompatible? 561
Adam Thierer
32 Privacy after the Agile Turn 579
SedaGürses andJoris van Hoboken

Contributors
Martin E. Abrams is ExecutiveDirector ofthe Information AccountabilityFoundation.
Alessandro Acquisti is Professor of Information Technology and Public Policy at Heinz
College, CarnegieMellonUniversity.
Rebecca Balebako is an information scientist at Rand Corporation.
Stephen Balkam is Founder and CEO ofthe Family Online Safety Institute.
Jane R. Bambauer is Professor of Law at the University of Arizona James E. Rogers College
of Law.
AlvaroBedoya isExecutiveDirectorofthe CenteronPrivacyandTechnologyatGeorgetown
University Law Center.
Franziska Boehm is Law professor at FIZ Karlsruhe, the Leibniz Institute of Information
Infrastructure andthe KarlsruheInstituteof Technology.
Frederik Zuiderveen Borgesius is a researcher at the Law, Science, Technology & Society
groupattheVrijeUniversiteitBrussels,andafellowoftheInstituteforInformationLawatthe
University ofAmsterdam.
Courtney Bowman is acivilliberties engineerat Palantir Technologies.
LauraBrandimarteisassistantprofessorofManagementInformationSystemsattheUniversity
of Arizona.
JulieBrillisCorporateVicePresidentandDeputyGeneralCounselforPrivacyandRegulatory
Affairsat Microsoft.
Paula J. Bruening is Founder and Principal of Casentino Strategies LLC. She is the former
Director ofGlobal Privacy PolicyatIntel Corporation.
Ryan Calo is Lane Powell and D. Wayne Gittinger Associate Professor at the University of
Washington SchoolofLaw.
JamesC.CooperisassociateprofessorofLawandDirectoroftheProgramonEconomicsand
Privacyatthe Antonin Scalia Law SchoolatGeorgeMasonUniversity.