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The Brandgym: A Practical Workout for Boosting Brand and Business PDF

223 Pages·2002·1.972 MB·English
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Preview The Brandgym: A Practical Workout for Boosting Brand and Business

Description:
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.