BRAND PERSONALITY BLUEPRINT The Overlooked Way to Stand Out, Get Known & Attract Ideal Clients W H O I S K R I S T I N “ROCK YOUR TALK” THOMPSON AND HOW CAN SHE HELP YOU? Her simple, one-hour talks, with “easy to say Kristin Thompson is a straight-talkin', yes to” entry-level offers have generated wise-crackin’ speaker and coach, the $10K, $20K, and even $50K & $100K founder of www.speakSERVEgrow.com, paydays. and the creator of hit programs like “Rock Your Talk” and “The Rise Live Event”. Now Kristin shares her simple strategies with you so you can rock your personality, Using her own speak-to-sell strategy, she your talk, and your biz into multiple six went from unknown and broke baby- figures too. mama with a limping business, to being the “go-to girl” generating mid six-figures working just 3 days a week. Copyright© SpeakServeGrow 2016 [email protected] T H E B R A N D A R C H E T Y P E B L U E P R I N T _ How to use the brand personality blueprint: Step 1: Determine what drives you in your business Step 2: Of the three archetypes under your “motivator," which do you lead with in business and which do your clients need you to be? Step 3: To get started, consider one way can you embody your brand archetype more clearly in your business. Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Dreams come true + Transformation SONG TO ROCK THE STAGE OTHER STARS ROCKING THIS BRAND The Climb | Miley Cyrus AKA the wizard, shaman Firework | Katy Perry THE VIBE FOR YOUR TRIBE ANDRREA HESS + Amazed + In awe empoweredsoul.com + How does she/he do it? ROCK YOUR BRAND STYLE + Earthy ROCK YOUR BRAND + Vintage COLORS / + Boho Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Break the rules + Stand up even if you stand alone + Overturn what doesn’t work SONG TO ROCK THE STAGE Lose Yourself | Eminem OTHER STARS ROCKING THIS BRAND The Uprising | The Muse AKA the maverick, outlaw THE VIBE FOR YOUR TRIBE KRISTIN THOMPSON + Rebellious speakservegrow.com + Activated + Excited ROCK YOUR BRAND STYLE ROCK YOUR BRAND + Edgy-modern COLORS / + Rocker-chic + Cowboy/girl Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Have fun + Have a good time + Let the good times roll! SONG TO ROCK THE STAGE Happy | Pharrell Williams OTHER STARS ROCKING THIS BRAND AKA the class clown, entertainer Good Times | Chic THE VIBE FOR YOUR TRIBE JP SEARS + Happy awakenwithjp.com + Excited + Amused ROCK YOUR BRAND STYLE ROCK YOUR BRAND + Playful COLORS / + Quirky + Bold Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Find & give love + Say yes to love + Sensual SONG TO ROCK THE STAGE Everybody needs somebody | Blues brother OTHER STARS ROCKING THIS BRAND Uptown Funk | Bruno Mars AKA the flirt, partner, seducer Bang Bang | Jesse J & Friends Little Red Wagon | Miranda Lambert THE VIBE FOR YOUR TRIBE CHRISTINA MORASSI christinamorassi.com + Affection + Warmth + Excited ROCK YOUR BRAND STYLE ROCK YOUR BRAND COLORS / + Sexy / sensual + Femminine / masculine Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Okay as you + Voice of the silent majority + The tribe/community + Equality SONG TO ROCK THE STAGE Home | Philip Phillips AKA the girl/guy next door, friend Give Love | Mc YogiI OTHER STARS ROCKING THIS BRAND JEFF WALKER THE VIBE FOR YOUR TRIBE jeffwalker.com + Understood + Sense of belonging + If she/he can do it, I can too! ROCK YOUR BRAND STYLE ROCK YOUR BRAND COLORS / + Comfy-chic + Down-to-earth Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Cares for others / the saint or parent + Be of service SONG TO ROCK THE STAGE AKA the mother, servant, giver Your Song | Elton John OTHER STARS ROCKING THIS BRAND Born this way | Lady Gaga MARTA COSTA THE VIBE FOR YOUR TRIBE teammarta.com + Safe + Cared for + Supported ROCK YOUR BRAND STYLE ROCK YOUR BRAND COLORS / + Classic / preppy + Ladylike Copyright© SpeakServeGrow 2016 [email protected] WHAT YOU STAND FOR + Rules / leads + Power & prestige SONG TO ROCK THE STAGE OTHER STARS ROCKING THIS BRAND Remember the Name | Fort Minor AKA the king / queen, boss Harder, better, faster | Daft Punk THE VIBE FOR YOUR TRIBE GINA DE VEE + I’m in the in-crowd ginadevee.com + Admiration + I want to be like him / her ROCK YOUR BRAND STYLE ROCK YOUR BRAND + Chic / glam COLORS / + Classic Copyright© SpeakServeGrow 2016 [email protected]
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