The Book In A Box Method

270 Pages·2017·5.11 MB·English

Copyright © 2016 Book in a Box
All rights reserved.
the Book in a Box Method
The Groundbreaking New Way
to Write and Publish Your Book
iSBn 978-1-61961-346-1 Print
978-1-61961-347-8 Ebook
This book is for everyone
who has a great book
in them, but doesn’t
know how to get it out.

CONTENTS
Introduction ...........................................................................................................9
PART 1: DO YOU HAVE A BOOK IN YOU?
1. Do You Have a Book in You? ..............................................................................29
2. What Result Must This Book Produce to Be a Success? ................................33
3. Who Is the Audience for Your Book? ................................................................53
4. What Do You Have to Say That’s Interesting and Valuable to Your Audience? ..59
PART 2: WRITE YOUR BOOK
5. Create Your Book Outline ...................................................................................71
6. Interview and Record Yourself ..........................................................................85
7. Create Your Rough Draft .................................................................................103
8. Edit Your Book ....................................................................................................115
PART 3: PUBLISH YOUR BOOK
9. Publishing 101 ......................................................................................................131
10. Lock in Your Manuscript ...................................................................................135
11. Choose Your Title ..............................................................................................145
12. Write the Perfect Book Description ...............................................................167
13. Craft Your Author Bio ........................................................................................181
14. Take the Right Author Photo ...........................................................................199
15. Understand ISBNs ..............................................................................................217
16. Get the Right Book Cover ...............................................................................221
17. Design Your Book’s Interior .............................................................................237
18. Design Your Spine and Back Cover ................................................................249
19. Format Your Ebook ..........................................................................................253
20. Publish Your Print Book ....................................................................................257
21. Publish Your Ebook ...........................................................................................261
Conclusion: It’s Time to Finally Publish Your Book ......................................265
About the Authors ............................................................................................267

INTRODUCTION
At first, it sounded like a ridiculous question:
“I want to write a book, but I don’t have the time, and the publishing
process is so confusing and frustrating. How can I get my ideas
into a book without having to deal with all of this?”
Even though I’d been writing books for over a decade, I didn’t
know how to answer. So I did what most people do when faced
with an uncomfortable situation that makes them question
their identity and all their long-held assumptions—I turned
it back on the questioner and used snark to shame her:
“Are you asking me how you can write a book…without writing it?”
Yes, she nodded.
I chuckled at her, arrogantly explained “how writing actually
works,” and proceeded to give her a condescending lesson in
9
literary history. I sounded exactly like one of those snobbish
articles that I would usually make fun of, where a “serious”
writer decries the ills of blogging. I even went so far as to
question her work ethic.
This was extremely rich, as this woman, Melissa Gonzalez, had
probably accomplished more in the last year than I had in ten.
She started and ran a very successful pop-up retail company
and wanted to write a book only because so many people had
asked her to share her wisdom with them. The only reason
she didn’t have time to think about publishing was because
she was too busy running successful pop-ups.
After enduring my elitist nonsense for long enough, she
dropped the bomb that would not only (rightfully) devastate
my ego, but also launch this book (and a company):
“You’re an entrepreneur, right? Isn’t an entrepreneur someone who
solves problems? Are you going to help me solve my problem, or
just lecture me about hard work?”
Boom.
THE DEVELOPMENT OF THE SOLUTION
Because of that conversation—and my shame at being such an
elitist hypocrite—my co-founder (Zach Obront) and I developed
an entirely new way to create a high-quality, professional book.
We called it the “Book In A Box” process, and it worked
incredibly well for Melissa. Here’s how we did it:
10 · THE BOOK IN A BOX METHOD