The Blendification System TTTTTTaaaaaayyyyyylllllloooooorrrrrr &&&&&& FFFFFFrrrrrraaaaaannnnnncccccciiiiiissssss TTTTTTaaaaaayyyyyylllllloooooorrrrrr &&&&&& FFFFFFrrrrrraaaaaannnnnncccccciiiiiissssss GGGGGGrrrrrroooooouuuuuupppppp hhhhhhttttttttttttpppppp::::::////////////ttttttaaaaaayyyyyylllllloooooorrrrrraaaaaannnnnnddddddffffffrrrrrraaaaaannnnnncccccciiiiiissssss......ccccccoooooommmmmm The Blendification System Activating Potential by Connecting Culture, Strategy, and Execution Daniel M. Bruder First published 2020 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2020 Daniel M. Bruder The right of Daniel M. Bruder to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. ISBN: 978-0-367-81935-4 (hbk) ISBN: 978-1-003-01090-6 (ebk) Blendification is a registered trademark of BBR Advisory Group, LLC. Typeset in Minion Pro by codeMantra To my wife, best friend, and emotional rock, Denise. The concept of Blendification was born when we took our vows and it took flight with our daughters. The unity within our family sparked this concept that connects all aspects of life to realize our individual and collective potential. You, Brittany, and Brooke are the inspiration for Blendification even though I am not sure any of you quite buy into the “iFication” of the English language. The three of you are my energy and motivation, and without you I would never grasp or pursue my personal potential. I love you! TTTTTaaaaayyyyylllllooooorrrrr &&&&& FFFFFrrrrraaaaannnnnccccciiiiisssss TTTTTaaaaayyyyylllllooooorrrrr &&&&& FFFFFrrrrraaaaannnnnccccciiiiisssss GGGGGrrrrrooooouuuuuppppp hhhhhttttttttttppppp::::://////////tttttaaaaayyyyylllllooooorrrrraaaaannnnndddddfffffrrrrraaaaannnnnccccciiiiisssss.....cccccooooommmmm Contents Author ...................................................................................................xv Introduction ........................................................................................xvii PART 1 The System of Business Chapter 1 Strategy Progression ...................................................3 Blendification System Strategy Definition ...............................4 Strategy in the Bible ....................................................................5 Strategy in Evolutionary Theory ...............................................6 Military Strategy ..........................................................................6 Sun Tzu .........................................................................................7 Machiavelli ...................................................................................7 Carl von Clausewitz ....................................................................8 Business Strategy .........................................................................9 Business as War .........................................................................11 Competitive Strategy ................................................................13 Shift in Business Strategy .........................................................14 References ...................................................................................18 Chapter 2 System Leadership and the Blendification System .....19 System Leadership | Leadership Intelligence Pyramid .......20 Cognitive Intelligence | Intellectual Quotient (IQ) ..............21 Emotional Intelligence | Emotional Quotient (EQ) .............22 System Intelligence | System Quotient (SyQ) ........................23 Emotional & System Intelligence | Focus Spectrum ............25 Confidence | Humility Model .................................................28 The Blendification System | The System of Business ............29 Strategy Whiteboard ................................................................30 Strategic Analysis ......................................................................35 Strategic Focus & Strategic Outcomes ....................................38 Strategic Actions ........................................................................39 vii viii • Contents Execution ....................................................................................39 Blendification in Action | Hotel Blendification Overview ...41 Blendification in Action | Hotel Blendification ....................43 References ..................................................................................46 PART 2 Strategic Analysis Chapter 3 Culture ......................................................................49 Potential Connecting to Culture .............................................49 Learning Progression ................................................................50 Work and Community .............................................................51 Earned Success ...........................................................................52 Building Blocks ..........................................................................55 Directional Culture ...................................................................55 Shifting from Vision to Cause ................................................60 Blendification System Culture .................................................61 Statement of Cause ....................................................................62 Statement of Intention .............................................................64 Behaviors ...................................................................................66 Habits .........................................................................................68 Blendification in Action | Culture | Hotel Blendification. ...70 References ...................................................................................74 Chapter 4 External Impacts ....................................................... 75 STEEP Model .............................................................................79 Social Impacts ............................................................................81 Social Impacts from a Customer Perspective ...................82 Social Impacts from an Employee Perspective .................83 Technological Impacts .............................................................84 Environmental ...........................................................................85 Economic ....................................................................................85 Political Impacts ........................................................................87 STEEP | Strategy Blending .......................................................89 Competitive Inspiration ..........................................................90 External Impacts Development and Application..................91 Contents • ix Blendification in Action | External Impacts | Hotel Blendification ..................................................................94 References ...................................................................................97 Chapter 5 Internal Evaluation | Financial & Metrics .................99 Internal Evaluation Models ....................................................102 cBEST Model ............................................................................102 Culture .................................................................................103 Brand ....................................................................................104 Energy ..................................................................................106 Skills .....................................................................................106 Technology Protection .......................................................107 cBEST Model Worksheet ...................................................108 Strategic Focus Area Microsystems ......................................108 Customer & Market Microsystem ........................................110 Examination ........................................................................110 Location ...............................................................................111 Attraction .............................................................................111 Connection ..........................................................................111 Intensification .....................................................................111 Product Microsystem ..............................................................112 Conception ..........................................................................112 Features ................................................................................113 Design ...................................................................................113 Raw Materials ......................................................................113 Procurement ........................................................................113 Revenue Streams and Pricing ...........................................114 Service | Virtual Companies .............................................114 Operations Microsystem ........................................................115 People Microsystem ................................................................116 Microsystem Summary ..........................................................117 cBEST and Microsystem Summary ......................................118 Core Competencies .................................................................118 Valuable (V) .........................................................................119 Best in Class (B) ..................................................................119 Costly to Imitate (I) ............................................................119 Internal Evaluation | Strategy Blending ..............................120