THE BIRTH OF THE MUSEUM What is the cultural function of the museum? How did modern museums evolve? Tony Bennett's invigorating study enriches and challenges our understanding of the museum, placing itat the centre 01'modern relations of culture and government. Bennett argues that the public museum should be understood not just as a place of instruction but as a reformatory of manners in which a wide range of regulated social routines and performances take place. Discussing the historical development of museums alongside that of the fair and the international exhibition, he sheds new light upon the relationship between modern forms of official and popularculture. In aseries of richly detailed case studies from Britain, Australia and North America, Bennett investigates how nineteenth- and twentieth-century museums, fairs and exhibitions have organised their collections, and their visitors. His use of Foucaultian perspectives and his consideration of museums in relation to other cultural institutions of display provides a distinctive perspective on contemporary museum policies and politics. Tony Bennett is Professor of Cultural Studies and Foundation Director of the Institute for Cultural Policy Studies in the Faculty of Humanities at Griffith University, Australia. He is the author of Formalism and Marxism, Outside Literature and (with Janet Woollacott) Bond and Beyond: The Political Career 01a PopularHero. CULTURE: POLICIES AND POLITICS Series editors: Tony Bennett, Jennifer Craik, lan Hunter, Colin Mercer and Dugald Williamson What are the relations between cultural policies and cultural politics? Too often, none at all. In the history of cultural studies so far, there has been no shortage of discussion of cultural politics. Only rarely, however, have such discussions taken account of the policy instruments through which cultural activities and institutions are funded and regulated in the mundane politics of bureaucratic and corporate life. Culture: Policies and Polities addresses this imbalance.The books in this series interrogate the role of culture in the organization of social relations of power, including those of class, nation, ethnicity and gender. They also explore the ways in which political agendas in these areas are related to, and shaped by, policy processes and outcomes. In its commitment to the need for a fuller and clearer policy calculus in the cultural sphere, Culture: Policies and Polities aims to promote a significant transformation in the political ambit and orientation of cultural studies and related fields. ROCK AND POPULAR MUSIC politics, policies, institutions Editedby: Tony Bennett, Simon Frith, Lawrenee Grossberg, lohn Shepherd, Graeme Turner GAMBLING CULTURES Editedby:lan MeMillen FILM POLICY Editedby:AlbertMoran THE BIRTH OF THE MUSEUM History, theory, politics Tony Bennett To Tanya, Oliverand James for liking fairs and toleratingmuseums Firstpublished 1995 by Routledge 2Park Square, Milton Park,Abingdon,OxonOXI44RN Simultaneouslypublishedinthe USA andCanada byRoutledge 7111birdAvenue, NewYorkNY 10017 Routledgeisan imprintofthe Taylor& FrancisGroup, an informabusiness Cl1995TonyBennett TypesetinTimes by Ponting-GreenPublishingServices,Chesham,Bucks Allrights reserved. Nopartofthisbook may bereprintedor reproducedor utilised inany form or byany electronic, mechanical,or othermeans,now knownorhereafterinvented, includingphotocopyingandreeording,or inany information storageor retrievalsystem, withoutperrnissioninwriting from the publishers. British LibraryCataloguing inPublication Data Acataloguerecord for this book isavailablefrom the British Library LibraryofCongress Cataloging inPublication Data Acatalogrecordfor this bookisavailablefrom the Libraryof Congress ISBN 10: 0-415-05387-0(hbk) ISBN 10: 0-415-05388-9 (pbk) ISBN13: 978-0-415-05387-7(hbk) ISBN13: 978-0-415-05388-4(pbk) CONTENTS List 0/ftgures VII Acknowledgements V111 Introduction Part I History and theory 1 THE FORMATION OF THE MUSEUM 17 Museums and thepublic sphere 25 The reordering 0/ things 33 Transparency andsocial regulation 48 2 THE EXHIBITIONARY COMPLEX 59 Discipline,surveillance,spectacle 63 Seeing things 69 The exhibitionary disciplines 75 The exhibitionary apparatuses 80 Conclusion 86 3 THE POLITICAL RATIONALITY OF THE MUSEUM 89 The birth 0/the museum 92 An order0/thingsandpeoples 95 The museum andpublicmanners 99 The political-discursive space 0/ the museum 102 Part11 Policies and politics 4 MUSEUMS AND 'THE PEOPLE' 109 A countryside 0/themind:Beamish 110 Peopling the past:Scandinavian andAmericanforerunners 115 Othej·peoples, otherpasts 120 Questions offramework 126 V CONTENTS 5 OUT OF WHICH PAST? 128 Perspectives on thepast 128 Theformation ofan Australion past:contours ofa history 135 The shape ofthe past 146 6 ART AND THEORY: THE POLITICS OF THE INVISIBLE 163 Part III Technologies ofprogress 7 MUSEUMS AND PROGRESS: NARRATIVE,IDEOLOGY, PERFORMANCE 177 Organized walking as evolutionary practice 179 Progress andits performances 186 Selective affinities 189 Evolutionary automata 195 One sex at a time 201 8 THE SHAPING OF THINGS TO COME:EXPO '88 209 Evolutionary exercises 213 Civic callisthenics 219 9 A THOUSAND AND ONETROUBLES: BLACKPOOL PLEASURE BEACH 229 Modernity and respectahility 230 The Pleasure Beach andBlackpool 236 A site of pleasures 237 A worldturned upsidedown? 242 Notes 246 Bibliography 256 Index 270 vi FIGURES 1.1 Perspective view ofVictoria 49 1.2 Festival ofLabour, the Familistere, 1872 50 1.3 Cleveland Arcade, 1888-90 51 1.4 The Bon Matche 52 1.5 Bethnal Green Museum, 1876 53 1.6 The Industrial Gallery, Birmingham 54 1.7 Section drawing ofSirJohn Soane's Museum, 1827 54 1.8 Elevated promenade at Luna Park 56 1.9 Observation tower at Luna Park 57 1.10 Southwark Fair, 1733 57 1.11 Bullock's Museum ofNatural Curiosities 58 2.1 The Metallotheca ofMicheie Mercati, 1719 60 2.2 The Great Exhibition, 1851 62 2.3 The South Kensington Museum, 1876 71 2.4 Ferrante Imperato's museum in Naples, 1599 78 2.5 The Crystal Palace 80 2.6 The Chicago Columbian Exposition, 1893 85 4.1 Map ofBeamish Open Air Museum 112 4.2 Beamish Museum: demonstrators at the pit cottages 119 8.1 Site map ofWorld Expo '88,Brisbane 216 8.2 The 'Rainbowsphere' 217 8.3 Annexing national time to the multinational corporation 220 8.4 Advertisement for the Queensland Cultural Centre 222 9.1 The nineteenth-century gypsy encampment,Blackpool 232 9.2 Blackpool Pleasure Beach,Easter 1913 234 9.3 The 'white knuckle' rides, Blackpool 239 vii ACKNOWLEDGEMENTS Iowe agooddeal to many peoplefor theirhelpin making this book possible. First, I am grateful to Bronwyn Hammond for her skilied and enthusiastic research assistance over a number of years. Apart from helping to keep the book a live prospect in the midst ofothercommitments,Bronwyn's love for sleuthing in the archives proved invaluablein locatingmaterial whichIdoubt Ishould otherwise have found. JenniferCraik and Ian Hunteroffered very helpful editorial suggestions at the final stage ofassembling the book. I am grateful to both ofthem for the pains they went to in leaving no sentence unturned. While, no doubt, there is still room for improvement, my arguments are a good deal more economical and more clearly formulated as aconsequence. Both also helped with their comments on the substance ofthe argument in particular chapters. Many others have contributed to the book in this way. Those whoseadvice has provedespeciallyhelpfulin this regard includeColin Mercer, whose unfailing friendship and collegiality I have enjoyed for many years now,and David Saunders who can alwaysbe counted on for pointed but constructivecriticism-andformuchmore.Iamalso gratefultoPatBuckridge, David Carterand lohn Hutchinson for theircomments on Chapter8. As is always the case, I have Iearned a good deal from the points made in criticism and debate in the discussions that have followed the various seminars at which Ihave presented the ideas and arguments broughttogether here.Iespecially valued the points made by Wayne Hudson in his comments on an early draft of the arguments of Chapter I when I presented these at a seminar in the SchooI of CulturaI and Historical Studies at Griffith Univer sity,I also Iearned a good deal from the discussion which followed a similar presentation to the Department ofEnglish at the University ofQueensland. Chapter 3 was first presented at the conference 'Cultural Studies and Communication Studies: Convergences and Divergences' organized by the Centre for Research on Culture and Society at Carleton University in 1989. I am grateful to the conference organizers, lan Taylor, lohn Shepherd and Valda Blundell, for inviting me to take part in the conference and for their hospitality during the period I was in Ottawa. viii ACKNOWLEDGEMENTS However, perhaps my greatest debt of this kind is to the colleagues and students involved in two courses - 'Knowledge and Power' and 'Australian Cultural Policies'- in which manyofthe arguments presentedhere were first developed. So far as the first course is concerned, I learned much from working alongsideJeffrey Minson and lan Hunter; with regard to the second, Iespecially valued the inputs ofMark Finnane and Stephen Garton. 1doubt that the book would ever have been completed but for aperiod of extended study-leave granted me by Griffith University. I am grateful to the University for its generosity and support in this matter. I am also grateful to the Department of English at the University of Queensland for offering me the facilities of a Visiting Scholar over this period. I especially valued the opportunity this gave me for extended discussions with lohn Frow and Graeme Turner: I benefited much from their friendship and advice over this period. I am similarly grateful to St Peter's College, Oxford University, for the hospitality it extended me when I visited Oxford to consult the resources of the Bodleian Library - whose assistance Tshould also like to gratefully acknowledge. Some of this book was written during the period that I was Dean of the Faculty ofHumanities at Griffith University. Theassistance lent me overthis period by Teresa Iwinska, the Faculty Manager, was areal help in allowing me to divert my energies to the joys ofthe study from time to time. I am also grateful to the staffof the Institute for Cultural Policy Studies for their help and support over a number ofyears, and often with particular referenceto work undertakenfor this book. BarbaraJohnstoneprovidedmuch valued research assistance in relation to some of the earlier phases of the work; Sharon Clifford has provided expert administrative support; and GlendaDonovanandBev Jeppeson have helpedat variousstagesin preparing the text. Robyn Pratten and Karen Yarrow have also assisted in this. I am grateful to all ofthem. Some of the chapters have been published previously in other contexts. Chapter2 was first published inNew Formations (no. 4,1988) while Chapter 3 was first published in Continuum (vol. 3, no. 1, 1989). Chapter 4 initially appeared in Robert Lumley (ed.) The Museum Time-Machine: Putting CulturesonDisplay(Routledge, 1988), whileChapter6 was included inJody Berland and Will Straw (eds) Theory Rules (University of Toronto Press, 1993).Chapter8first appeared in CulturalStudies (vol. 5, no. I, 1991) while Chapter 9 was first published in Formations ofPleasure (Routledge, 1982). All ofthese are reprinted here withoutany substantial variation. Chapter5 is a shortened version of an occasional paper published by the Institute for Cultural Policy Studies. Some aspects of Chapter I were rehearsed in an article published underthe title 'Museums,government,culture' in Sires (no. 25, 1992). However, the formulations publishedhereare substantially revised and extended. Iam grateful to Beamish Museumfor its permissionto use the illustrations ix