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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable PDF

210 Pages·2005·6.24 MB·English
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The Big Moo The BIG MOO Stop Trying to Be Perfect and Start Being Remarkable The Group of 33 Edited by Seth Godin PORTFOLIO PORTFOLIO Published by the Penguin Group • Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd, 80 Strand, London WC2R ORL, England • Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) • Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi - 110 017, India • Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) • Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburgh 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England First Published in 2005 by Portfolio, a member of Penguin Group (USA) Inc. The Big Moo is copyright 2005 by its respective authors: Tom Peters, Malcolm Gladwell, Guy Kawasaki, Randall Rothenberg (pages 99–103), Jackie Huba, Promise Phelon, April Armstrong, Polly LaBarre, William Godin, Julie Anixter, Dean DeBiase, Red Maxwell, Alan Webber, Heath Row, Mark Cuban, Dave Balter, Lisa Gansky, Kevin Carroll, Robyn Waters, Carol Cone, Lynn Gordon, Marcia Hart, Tim Manners, Dan Pink, Jay Gouliard, Marc Benioff, Donna Sturgess, Amit Gupta, Jacqueline Novogratz, Robin Williams, Tom Kelley, Chris Meyer and Seth Godin. Compilation copyright © Do You Zoom, Inc., 2005 All rights reserved Cartoons copyright: gapingvoid.com Publishers Note This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional. LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA The big moo : stop trying to be perfect and start being remarkable / The group of 33 ; edited by Seth Godin. p. cm. ISBN: 0-7865-8593-5 1. Marketing. I. Godin, Seth. HF5415.B448 2005 658.8—dc22 2005050909 Set in Electra LH with Univers / Designed by Daniel Lagin Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior writ- ten permission of both the copyright owner and the above publisher of this book. • The scan- ning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only author- ized electronic editions and do not participate in or encourage electronic piracy of copy- rightable materials. Your support of the author’s rights is appreciated. CONTENTS WHO YOU ARE IS WHAT YOU DO ix PREFACE: REMARKABALIZE IT xi INTRODUCTION: THE PURPLE LEAGUE OF AMERICA xvii HARRY HOUDINI WAS A LOUSY MAGICIAN 1 HOW TO BE A FAILURE 3 CHOPPING ONIONS 4 WHEN EVERYTHING IS FREE 6 TUESDAYS WITH SHECKY: A PLAY IN THREE JOKES 9 REAL ARTISTS SHIP 12 THIS IS YOUR FIRST TEST 14 ISAAC NEWTON’S HEAD 17 WHAT DO YOU STAND FOR? 19 HOW TO MAKE MONEY WITH GARLIC 22 BE LIKE REGGIE 24 WHY NOT? WHY NOW? 26 ARE YOU ALWAYS RUNNING OUT OF TIME? 27 vi CONTENTS “BUT” OR “AND”? 29 PANIC AT INAPPROPRIATE TIMES 30 TEAR DOWN THIS WALL 32 THEY SAY I’M EXTREME 34 THE REMARKABLE GERTRUDE BELL 38 THREE STEPS AHEAD 41 MR. BUTT’S SHOPPERS 43 WHAT, EXACTLY, ARE YOU AFRAID OF? 45 THE ONE THING YOU CAN’T DOWNLOAD 47 THE BELL CURVE 49 FEAR VERSUS ANXIETY 51 TOO RICH, TOO THIN . . . TOO EFFICIENT? 52 GET OUT! 56 DON’T BE LIKE PETE 60 TEN THINGS SMART START-UPS KNOW 63 GOTTA SERVE SOMEBODY 67 THE ORIGINALITY BUMP 69 WHAT BUSINESS CAN LEARN FROM DANCERS 71 EVERYONE NEEDS A ROOF 74 WHERE DO IDEAS COME FROM? 76 THE NEXT DA VINCI CODE? 83 DO YOU KNOW ARTHUR RUBIN? 85 RON JOHNSON IS NOT A GENIUS . . . BUT HE HIRES THEM EVERY DAY 87 TWO KINDS OF ORGANIZATIONS 89 GET STARTED FAST AND CHEAP 92 CONTENTS vii STEVEN SAVAGE IS NOT MORE CREATIVE THAN YOU ARE 94 THE PROBLEM WITH COMPROMISE 96 THE POWER OF DUMB IDEAS 99 INSIDE OUT/OUTSIDE IN 104 THE STUDENT BECOMES THE TEACHER 108 FIRE THE GATEKEEPERS 111 STOP BEING ORDINARY 114 THE REMARKABILITY OF MEMORIES 117 THE POWER OF SMALL STEPS 119 THE FEARLESS FLIGHT OF LITTLE MAX 126 SOME THINGS JUST DON’T TRANSLATE! 129 BORING 132 THREE RULES OF LIFE (AND EVERYTHING ELSE) 134 CHEVY CHASE AND BILL MURRAY 135 THIS IS NOT ANOTHER “IPOD” STORY 137 JUGGLING IS NOT WHAT YOU THINK IT IS 141 MAKING THE WRONG DECISIONS, SLOWLY 143 BOB WEARS PANTY HOSE 145 CARE! 147 DEFYING GRAVITY 149 WHAT ARE YOU MEASURING? 154 HELL’S ANGELS AT THE CAPTAIN’S TABLE 156 PLANT ROCKS 158 IS BIGGER BETTER? 160 PLAY 162 viii CONTENTS VERSION 1.0 164 DAVID (AND GOLIATH) 165 GREAT IDEAS IN BED 166 WHY ASK WHY? 167 TALKING ABOUT THE WEATHER 169 NO GUARANTEES 172 PERIODIC TABLE OF DIFFERENTS 174 READY OR NOT! IN DEFENSE OF YOUR OWN READINESS 175 WHAT NOW? 178 ABOUT THE AUTHORS: THE GROUP OF 33 179 ACKNOWLEDGMENTS 184

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