The Appropriation of Media in Everyday Life PDF
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The Appropriation of Media in Everyday Life Pragmatics & Beyond New Series (P&BNS) Pragmatics & Beyond New Series is a continuation of Pragmatics & Beyond and its Companion Series. The New Series offers a selection of high quality work covering the full richness of Pragmatics as an interdisciplinary field, within language sciences. For an overview of all books published in this series, please see http://benjamins.com/catalog/pbns Editor Associate Editor Anita Fetzer Andreas H. Jucker University of Würzburg University of Zurich Founding Editors Jacob L. Mey Herman Parret Jef Verschueren University of Southern Belgian National Science Belgian National Science Denmark Foundation, Universities of Foundation, Louvain and Antwerp University of Antwerp Editorial Board Robyn Carston Sachiko Ide Deborah Schiffrin University College London Japan Women’s University Georgetown University Thorstein Fretheim Kuniyoshi Kataoka Paul Osamu Takahara University of Trondheim Aichi University Kobe City University of Miriam A. Locher Foreign Studies John C. Heritage University of California at Los Universität Basel Sandra A. Thompson Angeles Sophia S.A. Marmaridou University of California at University of Athens Santa Barbara Susan C. Herring Indiana University Srikant Sarangi Teun A. van Dijk Cardiff University Universitat Pompeu Fabra, Masako K. Hiraga Barcelona St. Paul’s (Rikkyo) University Marina Sbisà University of Trieste Yunxia Zhu The University of Queensland Volume 224 The Appropriation of Media in Everyday Life Edited by Ruth Ayaß and Cornelia Gerhardt The Appropriation of Media in Everyday Life Edited by Ruth Ayaß University of Klagenfurt Cornelia Gerhardt Saarland University John Benjamins Publishing Company Amsterdam / Philadelphia TM The paper used in this publication meets the minimum requirements of 8 the American National Standard for Information Sciences – Permanence of Paper for Printed Library Materials, ansi z39.48-1984. Library of Congress Cataloging-in-Publication Data The appropriation of media in everyday life / edited by Ruth Ayaß, Cornelia Gerhardt. p. cm. (Pragmatics & Beyond New Series, issn 0922-842X ; v. 224) Includes bibliographical references and index. 1. Mass media and language. 2. Discourse analysis. 3. Conversation analysis. I. Ayaß, Ruth. II. Gerhardt, Cornelia. P96.L34A68 2012 302.23--dc23 2012023014 isbn 978 90 272 5629 4 (Hb ; alk. paper) isbn 978 90 272 7337 6 (Eb) © 2012 – John Benjamins B.V. No part of this book may be reproduced in any form, by print, photoprint, microfilm, or any other means, without written permission from the publisher. John Benjamins Publishing Co. · P.O. Box 36224 · 1020 me Amsterdam · The Netherlands John Benjamins North America · P.O. Box 27519 · Philadelphia pa 19118-0519 · usa Table of contents Acknowledgements vii Introduction: Media appropriation and everyday life 1 Ruth Ayaß Overview of the volume 17 Cornelia Gerhardt part i: Patterns of television reception Communicative activities during the television reception: General and genre specific structures of recipients’ talk 23 Ruth Ayaß Notability: The construction of current events in talk-in-interaction 47 Cornelia Gerhardt Intertextual quotation: References to media in family interaction 79 Kristy Beers Fägersten part ii: The reception of media genres Watching out loud: A television quiz show as a resource in family interaction 107 Alla V. Tovares The construction of audience community via answering machine: The case of the French radio broadcast Là-bas, si j’y suis 131 Heike Baldauf-Quilliatre ‘I wanna become a real rock star’: Para-social interactions of German adolescent girls with television talent shows 161 Janet Spreckels part iii: Mediated worlds Organising participation in video gaming activities 197 Arja Piirainen-Marsh Coordinating action and talk-in-interaction in and out of video games 231 Lorenza Mondada vi The Appropriation of Media in Everyday Life Appropriating new media: The implementation of technical landmarks in emergency settings 271 Stephan Habscheid & Jan Gerwinski Index 305 Acknowledgements We would like to thank Sandra Inzko, Mira Wagner and Elena Wecker, who proof- read the manuscript meticulously and checked quotations and references. With regards to the indexing we thank Daniel Recktenwald and Ian Schwarz for their work. Our thanks also go to Carmen Tomantschger for handling the lay-out of the papers, especially the transcriptions, with great care. We would also like to thank two anonymous reviewers for their helpful comments. Furthermore, we are grateful to Anita Fetzer, series editor of Pragmatics & Beyond New Series, and Isja Conen, Benjamins acquisition editor, for their support. Foremost, we would like to express our gratitude to Claudia Isep, who assisted us steadfastly throughout the whole reviewing and editing process. Ruth Ayaß & Cornelia Gerhardt Introduction Media appropriation and everyday life Ruth Ayaß University of Klagenfurt 1. Introduction1 Already at a very early stage, there was evidence that media do not simply take effect; but that they are rather appropriated, and in their interpretation a major role is played not only by the recipient himself, but also by his co-recipients and the communication amongst them. An early example, which arguably counts among the most impressive until today, is found in Lazarsfeld’s, Berelson’s, and Gaudet’s empirical milestone “The People’s Choice” (1944). Within a wide-scale panel, it sought to examine the election propaganda d uring the American presi- dential campaign. Despite the deductive analytic design, which was explicitly founded on effectiveness of the stimulus-response model, mass-media propa- ganda was found to have but a marginal effect. What had the utmost influence on the electoral behavior was, in fact, the voters’ family backgrounds and, effectually, the situation of reception (and its communicative post-processing), comparable in its effect to a “magnetic force” (ibid.: 141). In consequence, it was actually face- to-face contact which had the greatest significance (ibid.: 157). These “molecular pressures” (ibid.: 152) had occasionally quite simple consequences; for instance, one first-time voter, when asked about the reason for favoring the D emocrat can- didate, stated that his grandfather will skin him if he doesn’t (ibid.: 158). However, these very forms of communicative media appropriation had long been neglected. Over recent years there has been a change in this respect: there is, at present, a growing number of studies devoted to everyday forms and patterns of actual appropriation. This volume unites empirical examinations of mass-media appropriation operating through Discourse and Conversation Analysis and based on audio (visual) recordings of concrete everyday interaction. 1. I am indebted to Ruben Bieker, Saarbrücken, for his accurate translation of this text.
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