The Anthropology of Alternative Medicine TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk The Anthropology of Alternative Medicine Anamaria Iosif Ross London ● New York English edition First published in 2012 by Berg Editorial offices: 50 Bedford Square, London, W1CB 3DP, UK 175 Fifth Avenue, New York, NY 10010, USA © Anamaria Iosif Ross 2012 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission of Berg. Berg is an imprint of Bloomsbury Publishing Plc. Library of Congress Cataloging-in-Publication Data A catalogue record for this book is available from the Library of Congress. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. PDF ISBN 978 0 85785 317 2 ISBN 978 1 84520 801 1 (Cloth) 978 1 84520 802 8 (Paper) www.bergpublishers.com To my mother Valentina and my sons Benjamin Luca and Maxwell Toma, for the motivation and encouragement to delight, explore, and persist in my dreams TThhiiss ppaaggee iinntteennttiioonnaallllyy lleefftt bbllaannkk Contents Acknowledgments ix 1 Alternative Medicine in the Twenty-First Century 1 Conflicting Interests Pertaining to the Rise of Integrative Medicine 7 What Distinguishes an Anthropological Approach to Alternative Healing? 9 Dominant Themes and Organization of the Book 9 Anthropology and the Human Journey 11 Healing Power and Agency 14 What Are Cultural Constructions and Why Does It Matter to Health Care? 16 A Bird’s Eye Overview of Core Concepts in Medical Anthropology 18 Curing or Healing? 20 Biomedicine and Traditional Medicine 22 Plural Healing in the Global Age: Intersections of Meaning and Power 29 Current Practice: Helminths Return as Promising New Drugs 32 2 Substance, Energy, and Information Flows 41 From the Flow of Rumors to Exposing the Global Traffic in Organs and Tissues 45 Duality of Water: Vitality and Contamination 49 Current Practice: Homeopathy 51 Energy, Life-Force, and the Powers of the Sun 53 Nourishment and Healing 56 The American Health Foods Movement in the Early Twentieth Century 61 Rising Trend: Alternative Consumption Movements in the Developed World 62 Humoral Medical Traditions, Foods, and Herbs 64 Case Study: ELTA Universitate—Natural Foods, Anesthesia, and Social Renewal 68 Of Information and the Triadic Approach 73 Energy, Dowsing, and Information 75 3 Spirit, Consciousness, and Trance 81 Altered States, Bodies, and Souls 86 Shamanic Consciousness and Symbolic Healing 94 – vii – viii • Contents Hypnosis, Spirit(s), and Healing 99 Current Practice: Rediscovering Hesychasm and the Prayer of the Heart 104 Rising Trend: Healing Addictions with ASCs and Hallucinogens 107 Faith Healing and Pilgrimage 109 Ayurveda and Mental Illness 112 4 Body, Movement, and the Senses 117 The Anthropology of Sensations and the Multidimensionality of Healing Work 122 Smell and Taste 125 Tactile Experiences 129 Rhythm, Movement, and Music as Life 132 Case Study: Becoming Radiant—Real Reiki in Postsocialist Romania 135 Ascent into the Future: Aromatherapy, Art, and Science, Ancient and Modern 144 Current Practice: Medical Aromatherapy 148 Polythetic Medicine 150 5 Conclusion: Looking into the Future of Alternative Medicine 155 References 159 Acknowledgments This book would not have happened without the inspiration and support of many ex- traordinary people who have graciously provided me with their wisdom, assistance, and understanding over the years. My research interest in “alternative medicine” was encouraged at Tulane University by the distinguished scholars Victoria Bricker, Ade- line Masquelier, and William Balée. It was brought to life by generous informants, friends, and colleagues through their willingness to include my interests and queries into their lives. I especially wish to thank writer Vasile Andru, ELTA founder Ion Dumitrescu, Dr. Lucian Stratan, and the ELTA members who shared their insights and resources with me. The time spent with practitioners, supporters, and advocates of alternative medicine or medicină naturistă in Romania has been provocative and nourishing in countless ways. My Romanian fieldwork was generously supported by a junior Ful- bright grant, and the writing of the original dissertation by a Selley Fellowship at Tu- lane. In Romania, I was generously welcomed and greatly assisted by the energetic and insightful scholars at the Francisc I. Rainer Anthropological Research Institute in Bucharest: Ioan Oprescu, Cornelia Guja, Radu Răutu, and Cristiana Glavce, the Institute’s tireless director. The coming-into-the-world of this book must be credited to the elegant and per- ceptive Anna Wright, my Berg editor, who navigated my ups and downs during the past three years with the poise of a seasoned Tai Chi master. Her gentle but firm encouragement and feedback have been immeasurably helpful and reassuring in the journey from proposal to print. The idea for this book belongs to the spirited Hanna Shakespeare, my first editor at Berg, who first envisioned my writing such a book on the basis of our conversations about my Romanian fieldwork, and who guided me ex- pertly through the proposal process. Mary Drucker and her husband David Drucker provided invaluable wisdom and editing suggestions in the final stages. Karina Ross generously lent her attentive eye to the proofs. The writing of this book has been a logistical adventure, since shortly after start- ing the project my family expanded with the joyful arrival of our second child. My immense gratitude goes to my husband David Ross and my vivacious boys, Ben and Max, for their love, help, sacrifice, and tolerance as I have struggled to carve out the time needed for this project at a time when David was actively pursuing his own Ph.D. and scholarly work on creativity. I am deeply thankful to my gener- ous family in Romania: Luminiţa Blănaru, Coca Andronescu, Ovidiu Gartig, Tamara – ix –