The Ambassador Hotel Taipei

34 Pages·2014·5.51 MB·English

THE AMBASSADOR HOTEL
2014
BUSINESS REVIEW
Stock Code:：2704
Business Strategy
1. To follow the successful business brand model of
the amba with concepts of technology,environmental
protection and innovation.
2. To build the shared service center to enhance the
revenue of company effectively.
3. In order to be more competitive in the market of food
and beverage we plan to remodel the restaurant as
one of improvement.
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Inbound visitor statistics
Place of residence Item 2009 2010 2011 2012 2013 2014/1-3Q
Visitors 972,123 1,630,735 1,784,185 2,586,428 2,874,702 2,959,916
Mainland China
Growth Rate 195.30% 67.75% 9.41% 44.96% 11.15% 35.96%
Visitors 718,806 794,362 817,944 1,016,356 1,183,341 1,046,086
Hong Kong/Macao
Growth Rate 16.19% 10.51% 2.97% 24.26% 16.43% 19.70%
Visitors 1,000,661 1,080,153 1,294,758 1,432,315 1,421,550 1,189,787
Japan
Growth Rate -7.92% 7.94% 19.87% 10.62% -0.75% 17.64%
Visitors 167,641 216,901 242,902 259,089 351,301 381,197
Korea
Growth Rate -33.55% 29.38% 11.99% 6.66% 35.59% 66.45%
Visitors 795,853 1,059,909 1,124,421 1,179,496 1,307,892 1,000,384
Asia
Growth Rate -0.39% 32.24% 5.99% 4.90% 10.89% 13.44%
Visitors 442,036 474,709 495,136 497,597 502,446 406,240
America
Growth Rate -4.17% 7.39% 4.30% 0.50% 0.97% 13.69%
Visitors 197,070 203,301 212,148 218,045 223,062 191,236
Europe
Growth Rate -1.91% 3.16% 4.35% 2.78% 2.30% 19.36%
Visitors 66,173 71,953 70,540 75,414 77,722 64,751
Oceania
Growth Rate -3.47% 8.73% -1.96% 6.91% 3.06% 22.59%
Visitors 7,735 8,254 8,938 8,865 8,795 7,690
Africa
Growth Rate -8.99% 6.71% 8.29% -0.82% -0.79% 17.48%
Visitors 26,906 26,000 36,512 37,865 65,469 4,876
Others
Growth Rate 33.42% -3.37% 40.43% 3.71% 72.90% -90.50%
Visitors 4,395,004 5,567,277 6,087,484 7,311,470 8,016,280 7,252,163
Total
Growth Rate 14.30% 26.67% 9.34% 20.11% 9.64% 25.01%
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Hotel Occupancy Rates% & Average Room Rate
2011 2012 2013 2014/1-3Q
Hotel Average Hotel Average Hotel Average Hotel Average
Number
Region Occupancy Room Occupancy Room Occupancy Room Occupancy Room
of Rooms
Rates% Rate Rates% Rate Rates% Rate Rates% Rate
Taipei 10,353 75.45% 3,823 78.04% 4,097 76.47 4,379
75.99% 4,463
Kaohsiung 3,854 66.53% 2,405 67.08% 2,430 66.14 2,464
70.34% 2,402
Taichung 1,473 71.36% 2,376 76.23% 2,425 68.61 2,516
67.73% 2,473
Hualien 1,382 61.21% 2,431 63.36% 2,299 59.98 2,521
69.40% 2,541
Scenic area 2,430 59.37% 4,431 60.54% 4,561 61.41 4,793
63.75% 5,002
Taoyuan.
Hsinchu. 3,254 62.37% 2,346 66.96% 2,418 67.63 2,500 69.43% 2,567
Miaoli
Others 3,509 60.97% 3,082 59.54% 3,262 63.21 3,330
64.35% 3,541
Total 25,517 68.10% 3,281 69.99% 3,445 69.28 3,621
70.74% 3,698
Kaohsiung：Ambassador Hotel kaohsiung、The Splendor Kaohsiung、Grand Hi-LaIHotel、Howard Kaohsiung、Hotel Kingdom Kaohsiung、
Hotel Holiday Garden、Han-HsienInternational Hotel、The Lees Hotel.
Taichung：Hotel National、Plaza International Hotel、The Splendor Taichung、Evergreen Laurel Hotel Taichung、Windsor Hotel Taichung、Howard Taichung
Taipei：Howard Taipei、Ambassador Hotel Taipei、The Grand Hotel、Imperial Hotel Taipei、Far Eastern Plaza Hotel (Taipei)、The Westin Taipei、The
LeofooHotel、Sheraton Taipei Hotel、The Regent Taipei、Gloria Prince Hotel、The Sherwood Hotel Taipei、Brother Hotel、The Landis Taipei Hotel、First
Hotel、AstarHotel、The Riviera Hotel、Hotel Riverview Taipei、Gala Hotel、Cosmos Hotel、Grand Hyatt Taipei、Hotel Flowers、Caesar Park Hotel Taipei、
Emperor Hotel、Empress Hotel、Golden China Hotel、San Want Hotel、Santos Hotel
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Tourist hotels statistics
International Standard
Standard Hotels Abuilding
Tourist Hotels Tourist Hotels
Number Number Number Number
No. of Hotel No. of Hotel No. of Hotel No. of Hotel
Rooms Rooms Rooms Rooms
Taipei 25 8,313 15 2,280 403 18,969 5 805
Kaohsiung 10 3,616 1 250 368 16,737 3 1,310
Hsinchu 3 851 1 389 91 4,284
Total 70 20,585 40 5,613 2,853 124,660 44 10,483
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Tourist hotels analysis
International tourist Standard tourist hotels
Standard hotels total
hotels tourist hotels total
Number Number Number Number of
Number of
No. of hotel No. of hotel No. of hotel No. hotel No.
hotel rooms
rooms rooms rooms rooms
Taipei Sep-14 25 8,313 15 2,280 40 10,593 406 19,055 446 29,648
Dec-11 25 8,323 14 2,040 39 10,363 332 15,024 371 25,387
Jul-08 23 7,777 10 1,383 33 9,160 319 12,931 352 22,091
Diff 2 536 5 897 7 1,433 87 6,124 94 7,557
% 8.70 6.89 50.00 64.86 21.21 15.64 27.27 47.36 26.70 34.21
Kaohsiung Sep-14 10 3,616 1 250 11 3,866 368 16,950 379 20,816
Dec-11 10 3,616 1 250 11 3,866 349 15,179 360 19,045
Jul-08 8 2,853 8 2,853 241 11,680 249 14,533
Diff 2 763 1 250 3 1,013 127 5,270 130 6,283
% 25.00 26.74 37.50 35.51 52.70 45.12 52.21 43.23
Others Sep-14 72 20,585 40 5,613 112 26,198 2,875 126,895 2,987 153,093
Dec-11 70 20,382 36 4,951 106 25,333 2,692 110,772 2,798 136,105
Jul-08 59 17,497 31 3,555 90 21,052 2,681 104,315 2,771 125,367
Diff 13 3,088 9 2,058 22 5,146 194 22,580 216 27,726
% 22.03 17.65 29.03 57.89 24.44 24.44 7.24 21.65 7.80 22.12
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Visitor Arrivals by Purpose of Visit
Total
Business Tourism Visit Relatives Educayion Meeting Others
2013 11.57 68.35 5.86 0.95 0.77 12.50 100.00
2012 12.22 63.97 6.08 0.86 0.86 16.01 100.00
2011 16.18 59.69 8.22 1.03 1.34 13.54 100.00
2010 16.84 58.30 8.92 1.13 1.59 13.22 100.00
2009 18.10 52.29 9.42 1.24 1.57 17.38 100.00
2008 22.92 46.17 10.52 1.54 1.18 17.67 100.00
2007 25.05 44.36 10.65 1.13 1.56 17.25 100.00
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Company history
In response to the government’s policy of developing Taiwan’s tourism industry, the
1962
Ambassador Hotel Taipei is incorporated. Its goal is to establish the first international-
standard hotel in Taiwan, with an investment of NT$60million.
1964
The hotel opens its head office on the present site of the Ambassador Hotel Taipei.
In response to the government’s policy of developing the tourism industry in southern
Taiwan, the Ambassador Hotel Kaoshiung is founded.
1978
Stock dividends are paid to Ambassador Hotel shareholders.
The Ambassador Hotel Taipei initiates an expansion project.
1979 The Ambassador Hotel Taipei expansion project is completed.
1981 The Ambassador Hotel Kaoshiung officially opens.
1982 Ambassador Hotel shares are listed on the Taiwan Stock Exchange.
The Ambassador Hotel Taipei and Kaoshiung are both rated as “Five Plum” tourist hotels
1983
by Taiwan’s Tourism Bureau.
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Company history
The Ambassador Hotel is graded “Deluxe Class” by SRS-WORLDHOTELS and awarded the
1994
Excellent Welfare Organization Prize of by the Department of Labor, Taipei City Government.
1996 Construction of the Ambassador Hotel Hsinchu gets under way.
1997 The Ambassador Hotel Kaohsiung receives the first Golden Enterprise Service Award.
The group wins the “Five Star Award” in the national competition of Labor Safety & Health Excellent
1998
Organization, held by the Council of Labor Affairs, Executive Yuan Taiwan.
The group is awarded a two-year honor certification of Safety & Health Self-Protection System
Business Organization.
1999
The group wins an Excellent Staff Award in a competition held by the Labor Safety & Health Group
Organization.
2000 The hotels obtains ISO9001 quality certification, the first five-star tourist hotel in northern Taiwan to do
so.
2001 The Ambassador Hotel Hsinchu opens and joins the group.
2003 The Ambassador Hotel Taipei wins the Best Award of Taipei City Hotel Japanese Lecture & Testing.
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