The Advanced Dictionary of Marketing: Putting Theory to Use PDF
Preview The Advanced Dictionary of Marketing: Putting Theory to Use
THE ADVANCED DICTIONARY OF MARKETING This page intentionally left blank The Advanced Dictionary of Marketing PUTTINGTHEORYTOUSE Scott G. Dacko 1 3 GreatClarendonStreet,Oxfordox26dp OxfordUniversityPressisadepartmentoftheUniversityofOxford. ItfurtherstheUniversity’sobjectiveofexcellenceinresearch, scholarship,andeducationbypublishingworldwidein Oxford NewYork Auckland CapeTown DaresSalaam HongKong Karachi KualaLumpur Madrid Melbourne MexicoCity Nairobi NewDelhi Shanghai Taipei Toronto Withofficesin Argentina Austria Brazil Chile CzechRepublic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore SouthKorea Switzerland Thailand Turkey Ukraine Vietnam OxfordisaregisteredtrademarkofOxfordUniversityPress intheUKandincertainothercountries PublishedintheUnitedStates byOxfordUniversityPressInc.,NewYork (cid:1)c ScottG.Dacko2008 Themoralrightsoftheauthorhavebeenmaintained DatabaserightOxfordUniversityPress(maker) Firstpublished2008 Allrightsreserved.Nopartofthispublicationmaybereproduced, storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans, withoutthepriorpermissioninwritingofOxfordUniversityPress, orasexpresslypermittedbylaw,orundertermsagreedwiththe appropriatereprographicsrightsorganization.Enquiriesconcerning reproductionoutsidethescopeoftheaboveshouldbesenttotheRights Department,OxfordUniversityPress,attheaddressabove. Youmustnotcirculatethisbookinanyotherbindingorcover andyoumustimposethesameconditiononanyacquirer. BritishLibraryCataloguinginPublicationData Dataavailable LibraryofCongressCataloginginPublicationData Dacko,ScottG. Theadvanceddictionaryofmarketing:puttingtheorytouse/ ScottG.Dacko. p. cm. Includesbibliographicalreferencesandindex. ISBN–13: 978–0–19–928600–3 ISBN–13: 978–0–19–928599–0 1. Marketing–Dictionaries. I. Title. HF5412.D332008 658.8003–dc22 2007028402 TypesetbySPIPublisherServices,Pondicherry,India PrintedinGreatBritain onacid-freepaperby BiddlesLtd.,King’sLynn,Norfolk ISBN 978-0-19-928599-0 ISBN 978-0-19-928600-3(Pbk.) 1 3 5 7 9 10 8 6 4 2 Acknowledgments Specialthanksgotoallwhohavecontributedtothewealthofknowledge contained within this advanced dictionary. In assisting with its produc- tion, many thanks go to: Janet Biddle for the typing of some earlier background material; Marwa Gad for conducting background research on many of the terms as well as consolidating research material and formatting many entries, and all members of staff at Warwick Business School, University of Warwick, who have reviewed the entries in this dictionary, including David Arnott, Sue Bridgewater, Simon Collinson, and Philip Stern, among others. At (and for) Oxford University Press, many people are also to be praised for making this advanced dictio- narypossible,includingDavidMusson,MatthewDerbyshire,TanyaDean, EdwinPritchard,andAndrewHawkey.Finally,veryspecialthanksgoto Gala, Alex, and my parents for their patience, love, and support during thepreparationofthiswork. SGD This page intentionally left blank Contents ThematicIndex1:TableofApplications ix ThematicIndex2:SearchingforMarketing TermsUsingKeyWords xxxii Introduction liii TheMotivationforthisDictionary liii StructureforEachTerm lv HowtoUsethisDictionary lv WhatisaLaw? lvi WhatisaTheory? lvi WhatisaConcept? lvii WhatisanEffect? lvii TheAdvancedDictionaryofMarketingTerms 1 SELECTBIBLIOGRAPHY 585 APPENDIX:ClassificationofKeyTerms 586 1. Laws(alongwithprinciplesandrules) 586 2. Theories(alongwithhypotheses,models,paradigms, andparadoxes) 587 3. Concepts(alongwithmarketingapproachesandtechniques) 589 4. Effects(alongwithbiases,fallaciesanderrors,phenomena, andsyndromes) 600 This page intentionally left blank Thematic Index 1: Table of Applications This table provides an index of dictionary entries with direct relevance and application to particular key areas of marketing. For furtherinformation,pleaseseethe‘HowtoUsethisDictionary’sectionoftheIntroduction. g n eti k ent Mar ng Term MarketingStrategy MarketingManagem ConsumerBehavior MarketingResearch MarketingModeling ServicesMarketing RetailMarketing OnlineMarketing Business-to-Business InternationalMarketi OtherApplicationAreas above-the-linemarketing • • absolutecostadvantage • newproductdevelopment absorptivecapacity • • • acceleratorprinciple • mergersandacquistions achievementmotivationtheory • acquiescenceresponseset • • actor–observerdifference • • • adaptation • adaptation-leveltheory • • • marketingeducation adaptivestrategy • adoptercategories • • adoptionprocess • • adoptiontheory • • adverseselection • • • advertisingtheory • advertising advertisingwearouteffect advertising affect • • affiliatemarketing •
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